{"id":7374,"date":"2014-11-06T21:01:13","date_gmt":"2014-11-06T21:01:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-francais-sont-de-plus-en-plus-sportifs\/"},"modified":"2014-11-06T21:01:13","modified_gmt":"2014-11-06T21:01:13","slug":"les-francais-sont-de-plus-en-plus-sportifs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-francais-sont-de-plus-en-plus-sportifs\/","title":{"rendered":"Les Fran\u00e7ais sont de plus en plus sportifs"},"content":{"rendered":"<h2>Le Running a la cote<\/h2>\n<p>Renaud Vaschalde, analyste du sport pour NPD Group, confie que \u00ab c\u2019est v\u00e9ritablement la pratique sportive qui est le moteur de croissance des ventes de v\u00eatements et de chaussures \u00bb. Plus de la moiti\u00e9 du chiffre d\u2019affaires des marqus de sport (57%) se base sur les ventes d\u2019articles utilis\u00e9s dans le cadre d\u2019une pratique sportive.<\/p>\n<p>\u00a0<\/p>\n<p>Chez les hommes, le basket-ball et le running sont en t\u00eate ; chez les femmes, le running \u00e9galement ainsi que le sport en salle de gym. Le running conquiert hommes et femme avec des ventes en hausse de 11% par an. Chez les enfants, c\u2019est une hausse de 4% par an depuis 2009. Les ventes de chaussures de running \u00e0 plus de 100 euros prennent d&rsquo;ailleurs un envol (+43%). Enfin, les hommes ont tendance \u00e0 se tourner vers le bleu (+80% des ventes en 2014) et les femmes vers le rose.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Selon Virgine Caillet, d\u00e9l\u00e9gu\u00e9 g\u00e9n\u00e9ral de la F\u00e9d\u00e9ration fran\u00e7aise des industries sport et loisirs (Fifas), \u00ab les marques doivent aussi r\u00e9ponde aux attentes de plus en plus exigeantes des sportifs de communaut\u00e9s, \u00e0 l\u2019image des trailers ou marathoniens. Sur ces sports de niche, ils cherchent ce qui se fait de mieux et les \u00e9quipementiers doivent d\u00e9velopper des produits sp\u00e9cialis\u00e9s pour suivre l\u2019\u00e9volution de ce ph\u00e9nom\u00e8ne. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Running a la cote Renaud Vaschalde, analyste du sport pour NPD Group, confie que \u00ab c\u2019est v\u00e9ritablement la pratique sportive qui est le moteur de croissance des ventes de v\u00eatements et de chaussures \u00bb. Plus de la moiti\u00e9 du chiffre d\u2019affaires des marqus de sport (57%) se base sur les ventes d\u2019articles utilis\u00e9s dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Fran\u00e7ais sont de plus en plus sportifs - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-francais-sont-de-plus-en-plus-sportifs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les Fran\u00e7ais sont de plus en plus sportifs - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le Running a la cote Renaud Vaschalde, analyste du sport pour NPD Group, confie que \u00ab c\u2019est v\u00e9ritablement la pratique sportive qui est le moteur de croissance des ventes de v\u00eatements et de chaussures \u00bb. 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