{"id":7386,"date":"2014-11-07T13:18:20","date_gmt":"2014-11-07T13:18:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/beiersdorf-confirme-ses-previsions-pour-2014\/"},"modified":"2014-11-07T13:18:20","modified_gmt":"2014-11-07T13:18:20","slug":"beiersdorf-confirme-ses-previsions-pour-2014","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/beiersdorf-confirme-ses-previsions-pour-2014\/","title":{"rendered":"Beiersdorf confirme ses pr\u00e9visions pour 2014"},"content":{"rendered":"

\u00ab Une strat\u00e9gie fructueuse \u00bb<\/h2>\n

Beiersdorf s\u2019attend \u00e0 ce que son chiffre d\u2019affaires progresse de 6% sur l\u2019ensemble de l\u2019ann\u00e9e 2014. Au cours des neuf premiers mois de 2014 il \u00e9tait d\u00e9j\u00e0 question d\u2019une croissance organique de 4,3%, gr\u00e2ce \u00e0 l\u2019\u00e9largissement de la gamme de produits Nivea pour hommes dans les march\u00e9s \u00e9mergents. \u00ab Notre strat\u00e9gie s\u2019av\u00e8re fructueuse<\/a>, m\u00eame dans un environnement \u00e9conomique difficile \u00bb, d\u00e9clare le CEO Stefan Heidenreich.<\/p>\n

Un discours qui contraste radicalement avec celui tenu par ses concurrents L\u2019Or\u00e9al et Unilever (soci\u00e9t\u00e9 m\u00e8re de Dove), qui parlent de moindres performances, suite \u00e0 la baisse de la demande tant en Europe qu\u2019en Asie. L\u2019Or\u00e9al va jusqu\u2019\u00e0 dire que 2014 est sa plus mauvaise ann\u00e9e depuis 2009.<\/p>\n

Beiersdorf, pour sa part, estime \u00eatre en mesure de surmonter ces p\u00e9riodes difficiles, comme en t\u00e9moignent ses chiffres du 3\u00e8me trimestre d\u00e9passant les attentes des analystes. Le b\u00e9n\u00e9fice avant imp\u00f4ts s\u2019\u00e9levait \u00e0 219 millions d\u2019euros<\/a>, soit une hausse de 1,4% par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, alors que les analystes pr\u00e9voyaient 214,8 millions d\u2019euros.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Une strat\u00e9gie fructueuse \u00bb Beiersdorf s\u2019attend \u00e0 ce que son chiffre d\u2019affaires progresse de 6% sur l\u2019ensemble de l\u2019ann\u00e9e 2014. Au cours des neuf premiers mois de 2014 il \u00e9tait d\u00e9j\u00e0 question d\u2019une croissance organique de 4,3%, gr\u00e2ce \u00e0 l\u2019\u00e9largissement de la gamme de produits Nivea pour hommes dans les march\u00e9s \u00e9mergents. \u00ab Notre […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"\nBeiersdorf confirme ses pr\u00e9visions pour 2014 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/beiersdorf-confirme-ses-previsions-pour-2014\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beiersdorf confirme ses pr\u00e9visions pour 2014 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Une strat\u00e9gie fructueuse \u00bb Beiersdorf s\u2019attend \u00e0 ce que son chiffre d\u2019affaires progresse de 6% sur l\u2019ensemble de l\u2019ann\u00e9e 2014. 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