{"id":74012,"date":"2023-03-13T12:24:19","date_gmt":"2023-03-13T11:24:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74012"},"modified":"2023-03-13T12:24:23","modified_gmt":"2023-03-13T11:24:23","slug":"lab9-croit-de-plus-de-moitie-apres-une-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lab9-croit-de-plus-de-moitie-apres-une-annee-record\/","title":{"rendered":"Lab9 cro\u00eet de plus de moiti\u00e9 apr\u00e8s une ann\u00e9e record"},"content":{"rendered":"\n<p>L&rsquo;acquisition de 15 boutiques <strong>Switch <\/strong>s&rsquo;est av\u00e9r\u00e9e b\u00e9n\u00e9fique pour Lab9 : les ventes ont augment\u00e9 de plus de 50 % l&rsquo;ann\u00e9e derni\u00e8re, ce qui lui a permis d&rsquo;atteindre un r\u00e9sultat record et d&rsquo;occuper la premi\u00e8re place sur le march\u00e9. M\u00eame si cela ne s&rsquo;est pas fait sans heurts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">80 % de CA en plus dans les magasins<\/h2>\n\n\n\n<p>Pas moins de 53 % de chiffre d&rsquo;affaires en plus avec 15 magasins suppl\u00e9mentaires : c&rsquo;est ainsi que Lab9 a termin\u00e9 l&rsquo;ann\u00e9e 2022. Le sp\u00e9cialiste de l&rsquo;informatique ouest-flamand peut d\u00e9sormais se targuer d&rsquo;\u00eatre le plus grand distributeur Apple de Belgique, apr\u00e8s <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lab9-rachete-15-magasins-switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">avoir repris 15 anciens magasins Switch<\/a>. Le chiffre d&rsquo;affaires s&rsquo;\u00e9l\u00e8ve \u00e0 118 millions d&rsquo;euros, pour un EBITDA de 5,5 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Les magasins, dont Lab9 compte d\u00e9sormais 26, ont m\u00eame connu une croissance de 79 % par rapport \u00e0 2021. L&rsquo;ann\u00e9e derni\u00e8re, le CEO Geert Coolman a pourtant d\u00fb investir massivement : beaucoup de temps pour r\u00e9tablir la confiance des clients apr\u00e8s le scandale Switch d&rsquo;une part, plus de 5 millions d&rsquo;euros dans l&rsquo;infrastructure d&rsquo;autre part. Le r\u00e9approvisionnement des magasins a co\u00fbt\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lab9-investit-4-millions-deuros-dans-les-magasins-switch\/\" target=\"_blank\" rel=\"noreferrer noopener\">pas moins de 4 millions d&rsquo;euros<\/a>, tandis que Coolman a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/lab9-sagrandit-avec-un-nouveau-centre-de-services-et-de-logistique\/\" target=\"_blank\" rel=\"noreferrer noopener\">consacr\u00e9 1,1 million d&rsquo;euros \u00e0 la logistique<\/a>, \u00e0 un nouveau showroom et \u00e0 des salles de formation pour la branche B2B Lab9 Pro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de Macs, plus de formation<\/h2>\n\n\n\n<p>D&rsquo;ici 2023, la cha\u00eene pr\u00e9voit de mieux faire conna\u00eetre ses cours et services de formation en magasin. \u00ab Ces formations permettent d&rsquo;acqu\u00e9rir des connaissances sur les appareils Apple, l&rsquo;utilisation de diff\u00e9rentes applications et la num\u00e9risation d&rsquo;une mani\u00e8re compr\u00e9hensible. De cette mani\u00e8re, nous pouvons faire entrer plus de gens dans ce si\u00e8cle num\u00e9rique, \u00bb a d\u00e9clar\u00e9 Coolman.<\/p>\n\n\n\n<p>Bien que le comportement d&rsquo;achat des consommateurs varie actuellement consid\u00e9rablement, Lab9 vise \u00e0 poursuivre sa croissance en 2023. La cha\u00eene, qui f\u00eate cette ann\u00e9e son 30e anniversaire, vend aujourd&rsquo;hui moins de Mac et de PC, mais note que la part de march\u00e9 d&rsquo;Apple continue de cro\u00eetre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;acquisition de 15 boutiques Switch s&rsquo;est av\u00e9r\u00e9e b\u00e9n\u00e9fique pour Lab9 : les ventes ont augment\u00e9 de plus de 50 % l&rsquo;ann\u00e9e derni\u00e8re.<\/p>\n","protected":false},"author":5,"featured_media":56921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[431],"topic":[266],"region":[226],"class_list":["post-74012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","company-lab9","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lab9 cro\u00eet de plus de moiti\u00e9 apr\u00e8s une ann\u00e9e record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;acquisition de 15 boutiques Switch s&#039;est av\u00e9r\u00e9e b\u00e9n\u00e9fique pour Lab9 : les ventes ont 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