gr\u00e2ce aux 278 millions de commandes<\/a>, dont 43%\u00a0 ont \u00e9t\u00e9 effectu\u00e9es via des appareils mobiles. Ainsi Alibaba d\u00e9passe les attentes et double presque son propre record : l\u2019an dernier l\u2019entreprise avait exp\u00e9di\u00e9 150 millions de colis, pour un chiffre d\u2019affaires d\u2019environ 4 milliards d\u2019euros. Cette ann\u00e9e le CEO d\u2019Alibaba, Jack Ma, ne pr\u00e9voyait \u2018que\u2019 200 millions de colis.<\/p>\nLa journ\u00e9e nationale des c\u00e9libataires en Chine est le plus grand \u00e9v\u00e9nement de vente au monde, depuis que les webshops se sont joints \u00e0 la f\u00eate en 2009. Cette ann\u00e9e de nombreuses marques internationales ont \u00e9galement particip\u00e9 \u00e0 cette journ\u00e9e festive : 27.000 grandes marques, dont l\u2019espagnol Desigual et l\u2019am\u00e9ricain The North Face, ont accord\u00e9 des r\u00e9ductions \u00e0 profusion.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Participation internationale Ce montant a pu \u00eatre atteint gr\u00e2ce aux 278 millions de commandes, dont 43%\u00a0 ont \u00e9t\u00e9 effectu\u00e9es via des appareils mobiles. Ainsi Alibaba d\u00e9passe les attentes et double presque son propre record : l\u2019an dernier l\u2019entreprise avait exp\u00e9di\u00e9 150 millions de colis, pour un chiffre d\u2019affaires d\u2019environ 4 milliards d\u2019euros. Cette ann\u00e9e le […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\n
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