{"id":7419,"date":"2014-11-13T14:04:02","date_gmt":"2014-11-13T14:04:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/proxisbeazurbe-devient-proxiscom\/"},"modified":"2014-11-13T14:04:02","modified_gmt":"2014-11-13T14:04:02","slug":"proxisbeazurbe-devient-proxiscom","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/proxisbeazurbe-devient-proxiscom\/","title":{"rendered":"Proxis.be&amp;Azur.be devient Proxis.com"},"content":{"rendered":"<h2>Six shops sous un seul \u00e9tendard<\/h2>\n<p>D\u00e9sormais en tapant l\u2019adresse Azur.be sur internet, l\u2019internaute aboutira automatiquement sur Proxis.com, le nouveau nom de Proxis.be&amp;Azur.be. Le site a \u00e9t\u00e9 con\u00e7u comme un portail comprenant six webshops, chacun \u00e9tant destin\u00e9 \u00e0 une cat\u00e9gorie sp\u00e9cifique : bandes dessin\u00e9es, livres, musique, dvd, e-books et livres en anglais. Tous les achats peuvent se faire dans le m\u00eame panier, ce qui facilite le processus pour le client.<\/p>\n<p>\u00ab Gr\u00e2ce \u00e0 ces nouveaux sites web, nous souhaitons vous proposer un environnement plus fonctionnel et\u00a0 une information plus cibl\u00e9e concernant notre offre de produits. Dans les prochains mois d\u2019autres fonctionnalit\u00e9s viendront s\u2019y ajouter, pour un shopping encore plus agr\u00e9able \u00bb, apprend-on dans une newsletter du propri\u00e9taire MedioEurope, adress\u00e9e \u00e0 ses clients.<\/p>\n<h2>\n<br \/>Une histoire houleuse<\/h2>\n<p>Fond\u00e9s tous deux en 1997, les sites Proxis.be et Azur.be ont connu une histoire houleuse. Azur a \u00e9t\u00e9 cr\u00e9\u00e9 par l\u2019\u00e9diteur gantois Snoeck-Ducaju et revendu un an plus tard \u00e0 Sydes, la soci\u00e9t\u00e9 d\u2019investissement de la Vlaamse Uitgeversmaatschappij de l\u2019\u00e9poque (qui \u00e9ditait notamment Het Nieuwsblad et De Standaard).<\/p>\n<p>En 2001 la cha\u00eene de librairies Standaard Boekhandel entre au capital d\u2019Azur.be. Toutefois \u00e0 peine un an apr\u00e8s les deux actionnaires d\u00e9cident de liquider le webshop. Finalement Azur.be sera vendu \u00e0 la bvba MedioEurope de Boortmeerbeek, un distributeur de livres et de dvd destin\u00e9s aux\u00a0 biblioth\u00e8ques et aux entreprises.<\/p>\n<p>Quant \u00e0 Proxis, le site a \u00e9t\u00e9 cr\u00e9\u00e9 par Kurt Staelens, actuel CEO de Macintosh Retail. En 2001 Proxis rach\u00e8te la cha\u00eene de librairies et de papeterie Club au groupe GIB, mais suite \u00e0 la bulle Internet Proxis se retrouve en difficult\u00e9. Finalement Club et Proxis seront repris en 2006 par Distripar, l\u2019une des entreprises de l\u2019homme d\u2019affaires wallon Albert Fr\u00e8re. En novembre 2010 Club d\u00e9cide de se concentrer sur ses magasins physiques et revend la marque Proxis \u00e0 MedioEurope.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Six shops sous un seul \u00e9tendard D\u00e9sormais en tapant l\u2019adresse Azur.be sur internet, l\u2019internaute aboutira automatiquement sur Proxis.com, le nouveau nom de Proxis.be&amp;Azur.be. Le site a \u00e9t\u00e9 con\u00e7u comme un portail comprenant six webshops, chacun \u00e9tant destin\u00e9 \u00e0 une cat\u00e9gorie sp\u00e9cifique : bandes dessin\u00e9es, livres, musique, dvd, e-books et livres en anglais. Tous les achats [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Proxis.be&amp;Azur.be devient Proxis.com - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/proxisbeazurbe-devient-proxiscom\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proxis.be&amp;Azur.be devient Proxis.com - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Six shops sous un seul \u00e9tendard D\u00e9sormais en tapant l\u2019adresse Azur.be sur internet, l\u2019internaute aboutira automatiquement sur Proxis.com, le nouveau nom de Proxis.be&amp;Azur.be. 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