{"id":74193,"date":"2023-03-15T12:15:37","date_gmt":"2023-03-15T11:15:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74193"},"modified":"2023-03-15T12:28:29","modified_gmt":"2023-03-15T11:28:29","slug":"zara-accroit-son-avance-sur-hm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zara-accroit-son-avance-sur-hm\/","title":{"rendered":"Zara accro\u00eet son avance sur H&M"},"content":{"rendered":"\n

H&M<\/strong> est de moins en moins en mesure de concurrencer Inditex, la soci\u00e9t\u00e9 m\u00e8re de Zara<\/strong>. Au cours du trimestre qui s’est achev\u00e9 en f\u00e9vrier, les ventes de H&M n’ont augment\u00e9 que de 3 %, alors que le num\u00e9ro un mondial a enregistr\u00e9 des b\u00e9n\u00e9fices records pendant la p\u00e9riode de No\u00ebl.<\/p>\n\n\n\n

Perte de terrain chez H&M<\/h2>\n\n\n\n

H&M perd encore du terrain : avec une croissance des ventes de 3 % en monnaie locale pour les mois de d\u00e9cembre, janvier et f\u00e9vrier, le deuxi\u00e8me plus grand acteur du secteur de la mode a enregistr\u00e9 des r\u00e9sultats inf\u00e9rieurs aux pr\u00e9visions. Selon les analystes de Jefferies, les chiffres indiquent que les ventes ont en fait baiss\u00e9 de 3 % en f\u00e9vrier.<\/p>\n\n\n\n

En termes nets, H&M a n\u00e9anmoins enregistr\u00e9 une hausse de 12 % de ses ventes par rapport \u00e0 l’ann\u00e9e pr\u00e9c\u00e9dente, soit 54,9 milliards de couronnes (4,9 milliards d’euros). Si l’on exclut les zones de guerre que sont la Bi\u00e9lorussie, la Russie et l’Ukraine, les ventes ont augment\u00e9 de 16 % en valeur nette et de 7 % en monnaie locale. Il est apparu clairement l’ann\u00e9e derni\u00e8re que le d\u00e9part de la Russie co\u00fbterait cher au groupe su\u00e9dois.<\/p>\n\n\n\n

L’an dernier, les b\u00e9n\u00e9fices du groupe ont \u00e9galement chut\u00e9 en raison de la hausse des co\u00fbts des mati\u00e8res premi\u00e8res, du fret et de l’\u00e9nergie, que l’acteur de la mode rapide n’a pas \u00e9t\u00e9 en mesure de r\u00e9percuter int\u00e9gralement sur les clients. La PDG Helena Helmersson r\u00e9organise le groupe en supprimant des milliers d’emplois. H&M lance aussi sa propre plateforme de vente de seconde main aux \u00c9tats-Unis, une initiative qui devrait bient\u00f4t s’\u00e9tendre \u00e0 l’Europe.<\/p>\n\n\n\n

Inditex s’agrandit apr\u00e8s 4 ans<\/h2>\n\n\n\n

Le leader du march\u00e9, Inditex, a quant \u00e0 lui enregistr\u00e9 une hausse de 13,5 % de ses ventes pour la p\u00e9riode comprise entre le 1er f\u00e9vrier et le 13 mars et, fait plus marquant, une croissance de 18 % pour l’ensemble de l’ann\u00e9e 2022, pour atteindre 32,6 milliards d’euros. Malgr\u00e9 des hausses de prix de plus de 5 %, la demande pour la marque phare Zara en particulier est rest\u00e9e forte.<\/p>\n\n\n\n

Les b\u00e9n\u00e9fices avant imp\u00f4ts de Zara ont m\u00eame augment\u00e9 de 38,5 %, ce qui constitue une grande diff\u00e9rence par rapport aux cha\u00eenes s\u0153urs Oysho et Massimo Dutti, dont les b\u00e9n\u00e9fices ont chut\u00e9 d’environ 10 %. Sur l’ensemble de l’ann\u00e9e et pour toutes les cha\u00eenes, le b\u00e9n\u00e9fice d’exploitation a augment\u00e9 de 29 % pour atteindre 5,5 milliards d’euros, bien qu’il soit l\u00e9g\u00e8rement inf\u00e9rieur aux attentes des analystes.<\/p>\n\n\n\n

Le groupe espagnol pr\u00e9voit n\u00e9anmoins de d\u00e9penser beaucoup cette ann\u00e9e, notamment 1,6 milliard d’euros pour l’agrandissement de magasins et d’entrep\u00f4ts. Le groupe a ferm\u00e9 environ un dixi\u00e8me de ses magasins au cours des trois derni\u00e8res ann\u00e9es, mais il souhaite maintenant moderniser davantage les magasins restants. Par exemple, les nouvelles technologies de s\u00e9curit\u00e9 remplaceront progressivement les tags rigides appos\u00e9es sur les v\u00eatements.<\/p>\n\n\n\n

Inditex souhaite \u00e9galement mettre en place une plate-forme de seconde main en France et en Allemagne, ainsi qu’un nouveau Zara sur les Champs-\u00c9lys\u00e9es \u00e0 Paris. Oysho s’implantera au Royaume-Uni et Stradivarius en Allemagne. Aux \u00c9tats-Unis, le g\u00e9ant de la mode vise les magasins des grandes villes telles que New York, Los Angeles, Miami, Boston et Las Vegas. C’est la premi\u00e8re fois en quatre ans qu’Inditex \u00e9largit son r\u00e9seau de magasins.<\/p>\n","protected":false},"excerpt":{"rendered":"

H&M est de moins en moins en mesure de concurrencer Inditex. Les ventes de H&M n’ont augment\u00e9 que de 3 %, alors qu’Inditex a enregistr\u00e9 des b\u00e9n\u00e9fices records.<\/p>\n","protected":false},"author":5,"featured_media":74182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[526,405],"topic":[266],"region":[],"class_list":["post-74193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","company-inditex","topic-resultats-financiers"],"acf":[],"yoast_head":"\nZara accro\u00eet son avance sur H&M - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&M est de moins en moins en mesure de concurrencer Inditex. 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