{"id":74203,"date":"2023-03-15T13:27:37","date_gmt":"2023-03-15T12:27:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74203"},"modified":"2023-03-15T13:27:40","modified_gmt":"2023-03-15T12:27:40","slug":"colruyt-active-son-ecosysteme-avec-une-app-de-relaxation-newpharma","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/colruyt-active-son-ecosysteme-avec-une-app-de-relaxation-newpharma\/","title":{"rendered":"Colruyt active son \u00e9cosyst\u00e8me avec une app de relaxation Newpharma"},"content":{"rendered":"\n

Newpharma <\/strong>lance une application pour aider les consommateurs \u00e0 se d\u00e9tendre gr\u00e2ce \u00e0 des exercices de yoga et de respiration. Le groupe Colruyt <\/strong>met ainsi son \u00e9cosyst\u00e8me en \u0153uvre.<\/p>\n\n\n\n

Des produits anti-stress assortis<\/h2>\n\n\n\n

La sant\u00e9 est une priorit\u00e9 essentielle pour le groupe Colruyt, dit-il. Le g\u00e9ant des supermarch\u00e9s a donc laiss\u00e9 sa pharmacie en ligne Newpharma lancer l’application \u00ab Relaxation by Newpharma \u00bb : une application gratuite avec des animations 3D, des sons, des exercices de yoga et de respiration. Elle s’inscrit parfaitement dans l’ambition de Colruyt de \u00ab se concentrer davantage sur les services qui guident les clients vers une meilleure sant\u00e9 mentale et physique \u00bb.<\/p>\n\n\n\n

En effet, les produits anti-stress constituent une cat\u00e9gorie en pleine expansion, sur laquelle l’application s’appuie logiquement. L’outil num\u00e9rique fait un lien direct avec des produits relaxants et naturels, allant des huiles essentielles au th\u00e9. \u00c0 l’avenir, cette offre devrait \u00eatre encore plus personnalis\u00e9e, avec des \u00ab produits adapt\u00e9s provenant de fournisseurs \u00bb. En d’autres termes, l’application est gratuite parce que les producteurs y participent.<\/p>\n\n\n\n

Synergies au sein du groupe<\/h2>\n\n\n\n

L’application donne \u00e9galement un aper\u00e7u unique de la client\u00e8le (potentielle). Quels sont les consommateurs qui prennent soin d’eux-m\u00eames ou qui sont stress\u00e9s, et \u00e0 quel moment ? C’est une information que la cha\u00eene de fitness Jims<\/strong>, au sein du Colruyt Group, peut \u00e9galement exploiter. Les exercices de respiration et de yoga de l’application proviennent d\u00e9j\u00e0 de cette cha\u00eene. L’application est donc \u00ab un excellent exemple de synergie entre les diff\u00e9rentes formules du groupe de distribution \u00bb.<\/p>\n\n\n\n

En effet, l’ambition du groupe Colruyt est de relier davantage les diff\u00e9rentes formules<\/a> de vente au d\u00e9tail afin de cr\u00e9er un \u00e9cosyst\u00e8me complet<\/a>, avec une offre adapt\u00e9e \u00e0 chaque besoin et \u00e0 chaque \u00e9tape de la vie. Par exemple, il y a de tout, de la mode (ZEB) \u00e0 l’alimentation (Colruyt) en passant par les tout-petits (Dreambaby).<\/p>\n\n\n\n

Dans le domaine de la sant\u00e9, Newpharma et Jims se compl\u00e8tent bien. Pieterjan Nuitten, directeur de Jims, entrevoit donc des possibilit\u00e9s de coop\u00e9ration future. Une s\u00e9lection de produits Newpharma est \u00e9galement disponible d\u00e8s aujourd’hui dans les magasins Colruyt.<\/p>\n","protected":false},"excerpt":{"rendered":"

Newpharma lance une application pour aider les consommateurs \u00e0 se d\u00e9tendre gr\u00e2ce \u00e0 des exercices de yoga et de respiration. Le groupe Colruyt met ainsi son \u00e9cosyst\u00e8me en \u0153uvre.<\/p>\n","protected":false},"author":5,"featured_media":74174,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[141,906],"topic":[488],"region":[226],"class_list":["post-74203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-colruyt-group","company-newpharma","topic-marketing","region-belgique"],"acf":[],"yoast_head":"\nColruyt active son \u00e9cosyst\u00e8me avec une app de relaxation Newpharma - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Newpharma lance une application pour aider les consommateurs \u00e0 se d\u00e9tendre gr\u00e2ce \u00e0 des exercices de yoga et de respiration. 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