{"id":7422,"date":"2014-11-13T16:34:08","date_gmt":"2014-11-13T16:34:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/warren-buffett-rachete-duracell\/"},"modified":"2014-11-13T16:34:08","modified_gmt":"2014-11-13T16:34:08","slug":"warren-buffett-rachete-duracell","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/warren-buffett-rachete-duracell\/","title":{"rendered":"Warren Buffett rach\u00e8te Duracell"},"content":{"rendered":"

\u00ab Fan de Duracell \u00bb<\/h2>\n

\u00ab J\u2019ai toujours \u00e9t\u00e9 un grand fan de Duracell, en tant que consommateur et en tant qu\u2019investisseur de long terme de Procter & Gamble \u00bb, d\u00e9clare Warren Buffett dans un communiqu\u00e9 de presse concernant la reprise. \u00ab Duracell est une marque de renomm\u00e9e mondiale avec des produits de haute qualit\u00e9 et cadre donc parfaitement dans le portefeuille de Berkshire Hathaway. \u00bb<\/p>\n

Le b\u00e9n\u00e9fice op\u00e9rationnel de Duracell sur base annuelle est estim\u00e9 \u00e0 quelque 400 millions d\u2019euros. Pour l\u2019acquisition de la plus grande marque de piles au monde,\u00a0 Buffett a d\u00e9bours\u00e9 1,7 milliard de dollars cash, en plus de 4,7 milliards de dollars en actions P&G. Suite \u00e0 cette op\u00e9ration, Berkshire Hathaway, qui d\u00e9tenait 1,9% des actions de P&G, dispara\u00eet compl\u00e8tement du capital du g\u00e9ant am\u00e9ricain.<\/p>\n

\n
R\u00e9organisation du portefeuille de P&G<\/h2>\n

Mi-ao\u00fbt, le groupe am\u00e9ricain Procter & Gamble a mis Duracell en vente<\/a>, ainsi qu\u2019une centaine d\u2019autres marques dans le cadre d\u2019une vaste r\u00e9organisation de son portefeuille visant \u00e0 r\u00e9duire le nombre de marques.<\/p>\n

En Belgique Duracell dispose d\u2019une usine \u00e0 Aarschot, o\u00f9 travaillent 450 employ\u00e9s. Lorsque P&G a fait part de son intention de se s\u00e9parer de Duracell, les syndicats ont interpr\u00e9t\u00e9 \u2018l\u2019autonomisation\u2019 annonc\u00e9e comme un signe avant-coureur d\u2019une cession, tout en \u00e9tant soulag\u00e9s que cette d\u00e9cision \u00ab n\u2019entra\u00eene pas de suppression d\u2019emplois \u00bb.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Fan de Duracell \u00bb \u00ab J\u2019ai toujours \u00e9t\u00e9 un grand fan de Duracell, en tant que consommateur et en tant qu\u2019investisseur de long terme de Procter & Gamble \u00bb, d\u00e9clare Warren Buffett dans un communiqu\u00e9 de presse concernant la reprise. \u00ab Duracell est une marque de renomm\u00e9e mondiale avec des produits de haute qualit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nWarren Buffett rach\u00e8te Duracell - RetailDetail BE<\/title>\n<meta name=\"robots\" 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