{"id":7455,"date":"2014-11-19T06:41:21","date_gmt":"2014-11-19T06:41:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/albert-heijn-etend-son-webshop-vers-la-belgique\/"},"modified":"2014-11-19T06:41:21","modified_gmt":"2014-11-19T06:41:21","slug":"albert-heijn-etend-son-webshop-vers-la-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/albert-heijn-etend-son-webshop-vers-la-belgique\/","title":{"rendered":"Albert Heijn \u00e9tend son webshop vers la Belgique"},"content":{"rendered":"

\u00ab R\u00f4le de pr\u00e9curseur en ligne \u00bb<\/h2>\n

\u00ab Nos marques en ligne bol.com, Peapod.com et ah.nl ont jou\u00e9 un r\u00f4le de pr\u00e9curseur ces 25 derni\u00e8res ann\u00e9es. Aujourd\u2019hui nous annon\u00e7ons la prochaine phase de notre plan pour pousser nos revenus en ligne vers les 2,5 milliards d\u2019euros d\u2019ici la fin 2017 \u00bb, a annonc\u00e9 le PDG Dick Boer au cours de pr\u00e9sentations faites \u00e0 des analystes et investisseurs. \u00a0
\u00a0
D\u2019ici 2020, la part du g\u00e2teau en ligne devrait couvrir 20% du chiffre d\u2019affaires total et 5% des ventes en alimentaire. Des chiffres tout \u00e0 fait r\u00e9alistes pense-t-on \u00e0 Zaandam,\u00a0 car ces cinq derni\u00e8re ann\u00e9es les ventes internet affichent une croissance \u00e0 deux chiffres sur base annuelle, avec en t\u00eate de liste bol.com (+22%). Les trois premiers trimestres de cette ann\u00e9e, Ahold a r\u00e9alis\u00e9 un chiffre d\u2019affaires online de 916 millions d\u2019euros, ce qui repr\u00e9sente d\u00e9j\u00e0 (ou \u2018seulement) 3,7% du CA total.\u00a0 <\/p>\n

\n
Investissement de 60 millions d\u2019euros<\/h2>\n

Pour r\u00e9aliser son objectif pour le moins ambitieux,\u00a0Ahold veut investir\u00a0 60 millions d\u2019euros<\/a> pour renforcer ses activit\u00e9s en ligne, afin \u00ab d\u2019atteindre plus d\u2019endroits et de nouvelles zones et d\u2019offrir plus de choix tant aux consommateurs qu\u2019aux partenaires \u00bb. C\u2019est en effet ainsi que Boer souhaite contrer les parts de march\u00e9s d\u00e9croissantes de sa cha\u00eene de supermarch\u00e9s et profiter de la tendance g\u00e9n\u00e9rale du march\u00e9 qui veut que les consommateurs souhaitent des prix r\u00e9duits et plus de facilit\u00e9 (m\u00eame si dans un premier temps, cela aura une incidence sur la marge op\u00e9rationnelle: jusqu\u2019\u00e0 25 points de base en 2015).<\/p>\n

Mais, rassure le PDG de Ahold: \u00ab Nous proposons une excellente offre omnichannel \u00e0 nos clients gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019une plate-forme solide qui garantit une croissance future et une valeur ajout\u00e9e sur le long terme. \u00bb A l\u2019heure actuelle Ahold emploie d\u00e9j\u00e0 plus d\u2019un millier d\u2019informaticiens.<\/p>\n

\u00a0
Ah.nl: en 2015 aussi en Belgique<\/h2>\n

Pendant les pr\u00e9sentations, il a \u00e9galement \u00e9t\u00e9 question d\u2019\u00e9tendre ah.nl vers le nord et le sud des Pays-Bas, pour \u00eatre introduit en Belgique dans le courant de l\u2019ann\u00e9e 2015. Bol.com, le petit fr\u00e8re de Albert Heijn est d\u00e9j\u00e0 actif en Belgique depuis 2012, c\u2019est-\u00e0-dire peu de temps apr\u00e8s la reprise par Ahold.
\u00a0
Outre en Belgique et aux Pays-Bas Aux, Ahold souhaite \u00e9galement renforcer ses activit\u00e9s online aux\u00a0 Etats-Unis. Ainsi Peapod.com \u00e9tendra sa pr\u00e9sence jusqu\u2019au centre du pays: l\u2019an prochain un site d\u2019entreposage ouvrira ses portes dans l\u2019\u00e9tat de l\u2019Indiana. Le chiffre d\u2019affaires de Peapod.com atteindra les 590 millions de dollars d\u2019ici la fin de l\u2019ann\u00e9e (soit 470 millions d\u2019euros), une croissance moyenne de 11% ces cinq derni\u00e8res ann\u00e9es.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab R\u00f4le de pr\u00e9curseur en ligne \u00bb \u00ab Nos marques en ligne bol.com, Peapod.com et ah.nl ont jou\u00e9 un r\u00f4le de pr\u00e9curseur ces 25 derni\u00e8res ann\u00e9es. Aujourd\u2019hui nous annon\u00e7ons la prochaine phase de notre plan pour pousser nos revenus en ligne vers les 2,5 milliards d\u2019euros d\u2019ici la fin 2017 \u00bb, a annonc\u00e9 le PDG […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nAlbert Heijn \u00e9tend son webshop vers la Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/albert-heijn-etend-son-webshop-vers-la-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Albert Heijn \u00e9tend son webshop vers la Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab R\u00f4le de pr\u00e9curseur en ligne \u00bb \u00ab Nos marques en ligne bol.com, Peapod.com et ah.nl ont jou\u00e9 un r\u00f4le de pr\u00e9curseur ces 25 derni\u00e8res ann\u00e9es. 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