{"id":74640,"date":"2023-03-22T14:21:38","date_gmt":"2023-03-22T13:21:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74640"},"modified":"2023-03-22T14:21:40","modified_gmt":"2023-03-22T13:21:40","slug":"finish-lutte-contre-la-penurie-deau","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/finish-lutte-contre-la-penurie-deau\/","title":{"rendered":"Finish lutte contre la p\u00e9nurie d\u2019eau"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74471\" data-id=\"74471\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-GettyImages-1210658224.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"919\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74473\" data-id=\"74473\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-Hand-with-drop-919x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-Hand-with-drop-919x1024.png 919w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-Hand-with-drop-269x300.png 269w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-Hand-with-drop-768x856.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Finish-Hand-with-drop.png 1050w\" sizes=\"(max-width: 919px) 100vw, 919px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>La p\u00e9nurie d\u2019eau n\u2019est plus un probl\u00e8me limit\u00e9 aux pays en d\u00e9veloppement. La Belgique aussi y est vuln\u00e9rable, davantage en raison de notre comportement qu\u2019\u00e0 cause du changement climatique d\u2019ailleurs. Et il est grand temps de le faire savoir, estime Finish, leader du march\u00e9 des d\u00e9tergents pour lave-vaisselle. La bonne nouvelle&nbsp;: un petit effort collectif peut d\u00e9j\u00e0 faire une grande diff\u00e9rence. En 2023, Finish compte \u00e9tendre ses campagnes sur cet angle en partenariat avec l\u2019ONG Join For Water.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Journ\u00e9e mondiale de l\u2019eau<\/h2>\n\n\n\n<p>Le 22 mars, la \u00ab&nbsp;Journ\u00e9e mondiale de l\u2019eau&nbsp;\u00bb attire chaque ann\u00e9e l\u2019attention sur l\u2019importance de l\u2019eau douce et de la gestion durable des ressources en eau afin de sensibiliser le public \u00e0 la probl\u00e9matique mondiale de l\u2019eau. Environ 2,1 milliards de personnes n\u2019ont aucun acc\u00e8s \u00e0 de l\u2019eau potable, un chiffre en augmentation constante. Selon des statistiques r\u00e9centes, 1,8 milliard de personnes vivront dans des pays ou des r\u00e9gions o\u00f9 la p\u00e9nurie d\u2019eau sera totale et deux tiers de la population mondiale pourraient vivre dans une situation de stress hydrique en 2025. La question ne se limite d&rsquo;ailleurs plus \u00e0 des r\u00e9gions lointaines.<\/p>\n\n\n\n<p>Au cours de l\u2019\u00e9t\u00e9 2022, les Pays-Bas, la France et la Belgique ont \u00e9galement connu de graves s\u00e9cheresses et des p\u00e9nuries d\u2019eau. <em><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Position unique<\/h2>\n\n\n\n<p>La consommation d\u2019eau est donc \u00e9galement trop \u00e9lev\u00e9e en Belgique&nbsp;: chaque Belge consomme en moyenne 96 litres d\u2019eau potable chaque jour pour le bain\/la douche (36%), la chasse d\u2019eau (31%), la lessive (12%), le nettoyage (9%), la vaisselle (7%) et la cuisine (5%). (Source&nbsp;: Engie.be). Selon l\u2019Organisation mondiale de la Sant\u00e9, c\u2019est le double des 50 litres dont nous avons besoin quotidiennement. Mais ce gaspillage rec\u00e8le \u00e9galement des opportunit\u00e9s, et c\u2019est sur ce point que Finish veut mettre l\u2019accent dans ses campagnes.<\/p>\n\n\n\n<p>\u00ab&nbsp;C\u2019est en effet \u00e0 ce niveau que nous pouvons faire la diff\u00e9rence&nbsp;\u00bb, explique ainsi S\u00e9gol\u00e8ne de Fleurieu, Marketing &amp; Trade Marketing Director chez Reckitt Benelux. \u00ab&nbsp;En tant que leader du march\u00e9 des d\u00e9tergents pour lave-vaisselle, nous nous trouvons dans une position unique pour faire \u00e9voluer les choses. Avec nos campagnes, nous voulons \u00e0 inciter les consommateurs \u00e0 r\u00e9duire leur consommation d\u2019eau par de petits changements dans leurs habitudes quotidiennes. Car ensemble, nous pourrons ainsi faire une grande diff\u00e9rence pour un avenir plus durable.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Campagnes existantes et nouvelles<\/h2>\n\n\n\n<p>Un simple exemple&nbsp;: dans pr\u00e8s de la moiti\u00e9 des m\u00e9nages de notre pays, on a l\u2019habitude de rincer la vaisselle au robinet avant de la mettre au lave-vaisselle. Ce n\u2019est absolument pas n\u00e9cessaire, mais nous gaspillons ainsi environ 18 milliards de litres d\u2019eau par an en Belgique. En juillet 2022, Finish a donc lanc\u00e9 en partenariat avec l\u2019ONG Join For Water une grande campagne de sensibilisation locale intitul\u00e9e \u00ab&nbsp;Save Water with Finish&nbsp;\u00bb (\u00c9conomisez l\u2019eau avec Finish).<\/p>\n\n\n\n<p>Apr\u00e8s cette campagne \u00e0 grande \u00e9chelle, Finish a travaill\u00e9 avec Join For Water et Natuurpunt \u00e0 la restauration de 10&nbsp;000&nbsp;m\u00b2 de zones humides dans la r\u00e9gion unique des mar\u00e9cages de Turnhout durant tout l\u2019\u00e9t\u00e9 2022, participant ainsi activement \u00e0 la pr\u00e9servation de l\u2019eau sur le territoire belge.<\/p>\n\n\n\n<p>Et la p\u00e9nurie d\u2019eau restera une priorit\u00e9 pour Finish et son partenaire Join For Water en 2023. La campagne d\u00e9butera le 22 mars 2023, Journ\u00e9e mondiale de l\u2019eau, en Belgique et aux Pays-Bas. Cette ann\u00e9e, Finish et Join For Water ont \u00e9galement d\u00e9cid\u00e9 d\u2019\u00e9tendre leur action au-del\u00e0 de nos fronti\u00e8res avec plusieurs projets de restauration de zones humides en Ouganda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La p\u00e9nurie d\u2019eau n\u2019est plus un probl\u00e8me limit\u00e9 aux pays en d\u00e9veloppement. La Belgique aussi y est vuln\u00e9rable, davantage en raison de notre comportement qu\u2019\u00e0 cause du changement climatique d\u2019ailleurs. Et il est grand temps de le faire savoir, estime Finish, leader du march\u00e9 des d\u00e9tergents pour lave-vaisselle. La bonne nouvelle : un petit effort collectif peut d\u00e9j\u00e0 faire une grande diff\u00e9rence. En 2023, Finish compte \u00e9tendre ses campagnes sur cet angle en partenariat avec l\u2019ONG Join For Water.<\/p>\n","protected":false},"author":3,"featured_media":74471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1181],"topic":[373,318],"region":[],"class_list":["post-74640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-reckitt-benckiser","topic-durabilite","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finish lutte contre la p\u00e9nurie d\u2019eau - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2023, Finish compte 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