{"id":74861,"date":"2023-03-27T10:31:17","date_gmt":"2023-03-27T08:31:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74861"},"modified":"2023-03-27T10:31:20","modified_gmt":"2023-03-27T08:31:20","slug":"un-mur-led-innovant-illumine-le-waasland-shopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/un-mur-led-innovant-illumine-le-waasland-shopping\/","title":{"rendered":"Un mur LED innovant illumine le Waasland Shopping"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Un mur LED innovant illumine le Waasland Shopping | DOBIT solutions\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DIujJ_UUX48?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Le Waasland Shopping d\u00e9montre plus que jamais qu\u2019il vaut le d\u00e9tour en d\u00e9voilant son impressionnant mur microLED. Avec cet imposant mur LED mesurant pas moins de 7&nbsp;m\u00e8tres sur 2 et d\u2019une qualit\u00e9 d\u2019image particuli\u00e8rement \u00e9lev\u00e9e, le Waasland Shopping offre une exp\u00e9rience inoubliable aux clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une exp\u00e9rience exceptionnelle gr\u00e2ce \u00e0 une image d\u2019une grande nettet\u00e9 et un sublime contraste des couleurs<\/h2>\n\n\n\n<p>Le Waasland Shopping d\u00e9montre plus que jamais qu\u2019il vaut le d\u00e9tour en d\u00e9voilant son impressionnant mur microLED. Tous ceux qui se sont d\u00e9j\u00e0 rendus au Waasland Shopping \u00e0 Saint-Nicolas se souviennent certainement de son aquarium embl\u00e9matique. \u00ab&nbsp;L\u2019aquarium n\u00e9cessitait beaucoup d\u2019entretien et devait de toute fa\u00e7on \u00eatre r\u00e9nov\u00e9&nbsp;\u00bb, a d\u00e9clar\u00e9 Vincent Hermans, directeur du Waasland Shopping. \u00ab&nbsp;Nous voulions tirer davantage profit de cet espace et \u00e9tions donc \u00e0 la recherche d\u2019une alternative valable.<\/p>\n\n\n\n<p>Avec ce&nbsp;mur LED&nbsp;de plus de&nbsp;16&nbsp;m\u00e8tres carr\u00e9s&nbsp;pour un poids de 504&nbsp;kg et une taille de pixel particuli\u00e8rement petite de 1,26&nbsp;mm, nous plongeons les clients dans une&nbsp;<strong>exp\u00e9rience totale faite d\u2019image et de son<\/strong>. Nous leur faisons vivre une&nbsp;<strong>exp\u00e9rience unique<\/strong>, qu\u2019ils ne sont pas pr\u00e8s d\u2019oublier&nbsp;!&nbsp;\u00bb<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Quote_Vincent_FR-1024x320.png\" alt=\"\" class=\"wp-image-74862\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Quote_Vincent_FR-1024x320.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Quote_Vincent_FR-300x94.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Quote_Vincent_FR-768x240.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/Quote_Vincent_FR.png 1458w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Animations 3D et interactivit\u00e9<\/h2>\n\n\n\n<p>L\u2019objectif de l\u2019\u00e9cran LED est double&nbsp;: \u00ab&nbsp;Nous voulons d\u2019une part mettre davantage&nbsp;<strong>en avant&nbsp;<\/strong>les&nbsp;<strong>\u00e9v\u00e9nements et les actions<\/strong>&nbsp;au travers de vid\u00e9os et d\u2019animations divertissantes. Nous souhaitons \u00e9galement<strong>&nbsp;innover en mati\u00e8re d\u2019exp\u00e9rience d\u2019achat<\/strong>&nbsp;et offrir \u00e0 nos clients une&nbsp;<strong>exp\u00e9rience inoubliable<\/strong>&nbsp;\u00bb, explique Vincent Hermans.<\/p>\n\n\n\n<p>Le slogan \u2018Content is King\u2019 est donc plus que jamais d\u2019actualit\u00e9&nbsp;: \u00ab&nbsp;En misant sur le&nbsp;<strong>contenu 3D<\/strong>, les&nbsp;<strong>illusions anamorphiques<\/strong>&nbsp;et l\u2019<strong>interactivit\u00e9<\/strong>, nous voulons faire la diff\u00e9rence au Waasland Shopping&nbsp;\u00bb, d\u00e9clare Nele Bruers, Instore Experience Specialist chez DOBIT. \u00ab&nbsp;Imaginez, par exemple, l\u2019illusion d\u2019un objet qui s\u2019envole \u2018vers vous\u2019 ou qui \u2018sort de l\u2019\u00e9cran\u2019, ou encore un jeu interactif o\u00f9 le client d\u00e9cide de ce qu\u2019il veut voir appara\u00eetre sur l\u2019\u00e9cran LED. Les possibilit\u00e9s sont infinies et nous comptons vraiment \u00e9tonner les clients cette ann\u00e9e&nbsp;!&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Wall : le meilleur de la technologie microLED<\/h2>\n\n\n\n<p>Le Waasland Shopping n\u2019a pas choisi le moins bon des murs LED du march\u00e9. Avec \u2018The Wall\u2019 de Samsung, il se dote en effet de l\u2019\u00e9cran LED le plus net jamais install\u00e9 dans un centre commercial au Benelux. \u00ab&nbsp;Comme le mur LED est suspendu \u00e0 la hauteur des yeux et que la distance de visualisation est souvent inf\u00e9rieure \u00e0 2&nbsp;m\u00e8tres, il \u00e9tait indispensable que les&nbsp;pixels soient tr\u00e8s petits&nbsp;\u00bb, explique Tomas De Fr\u00e9, Solutions Manager chez DOBIT.&nbsp; \u00ab&nbsp;L\u2019\u00e9cran devait en outre&nbsp;\u00eatre capable d\u2019encaisser les chocs, les clients \u00e9tant susceptibles de toucher l\u2019\u00e9cran.&nbsp;\u00bb<\/p>\n\n\n\n<p>Deux exigences auxquelles r\u00e9pond la technologie MicroLED de \u2018The Wall\u2019&nbsp;: \u00ab&nbsp;Les pixels sont mont\u00e9s directement sur le circuit imprim\u00e9. Cela permet de placer les pixels encore plus pr\u00e8s les uns des autres, et donc d\u2019atteindre une r\u00e9solution plusieurs fois sup\u00e9rieure \u00e0 celle d\u2019un \u00e9cran LED traditionnel. Et, gr\u00e2ce \u00e0 la technologie \u2018Black Seal\u2019, le mur est prot\u00e9g\u00e9 par une sorte de rev\u00eatement, ce qui le rend plus robuste et le prot\u00e8ge en cas d\u2019effleurement par les passants.&nbsp;\u00bb<\/p>\n\n\n\n<p><strong>Vous souhaitez en savoir plus sur les possibilit\u00e9s offertes par les LED pour votre magasin ?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/solutions.dobit.com\/fr\/livre-blanc-led?utm_source=RetailDetail&amp;utm_medium=Advertorial&amp;utm_campaign=RetailDetail-Advertorial-WaaslandShopping-Download-LED-FR\"><strong>T\u00e9l\u00e9chargez notre livre blanc sur les LED ici.<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p>Dans ce livre blanc, vous trouverez de l\u2019<strong>inspiration&nbsp;<\/strong>sur les&nbsp;<strong>possibilit\u00e9s&nbsp;<\/strong>qu\u2019ouvrent les murs LED pour&nbsp;<strong>votre boutique ou votre entreprise<\/strong>&nbsp;et vous aurez l\u2019occasion de vous familiariser avec les&nbsp;<strong>aspects techniques<\/strong>&nbsp;\u00e0 ne pas n\u00e9gliger lors du choix du mur LED adapt\u00e9.<\/p>\n\n\n\n<p><strong>Plus d&rsquo;informations ?<\/strong><\/p>\n\n\n\n<p>Contactez-nous \u00e0 l&rsquo;adresse <a href=\"mailto:info@dobit.com\">info@dobit.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Waasland Shopping d\u00e9montre plus que jamais qu\u2019il vaut le d\u00e9tour en d\u00e9voilant son impressionnant mur microLED. Avec cet imposant mur LED mesurant pas moins de 7 m\u00e8tres sur 2 et d\u2019une qualit\u00e9 d\u2019image particuli\u00e8rement \u00e9lev\u00e9e, le Waasland Shopping offre une exp\u00e9rience inoubliable aux clients.<\/p>\n","protected":false},"author":3,"featured_media":74883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-video.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[384],"topic":[318],"region":[226],"class_list":["post-74861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-dobit","topic-publireportage","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un mur LED innovant illumine le Waasland 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