{"id":74865,"date":"2023-03-24T16:50:51","date_gmt":"2023-03-24T15:50:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74865"},"modified":"2023-03-24T18:17:23","modified_gmt":"2023-03-24T17:17:23","slug":"filet-pur-faillite-generale","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/filet-pur-faillite-generale\/","title":{"rendered":"[Filet Pur] Faillite g\u00e9n\u00e9rale\u2009!"},"content":{"rendered":"\n

Seules des mesures audacieuses peuvent encore sauver le food-retail en Belgique : si l\u2019on supprimait purement et simplement les supermarch\u00e9s, tous nos probl\u00e8mes seraient r\u00e9solus, non\u2009? Filet Pur met le feu aux poudres et r\u00e9v\u00e8le la seule v\u00e9ritable raison des promotions sur la Duvel.<\/p>\n\n\n\n

Commer\u00e7ants<\/h2>\n\n\n\n

Imaginer des solutions simplistes \u00e0 des probl\u00e8mes complexes : c\u2019est un peu la sp\u00e9cialit\u00e9 de nos chers \u00e9lus. Et en la mati\u00e8re, ils d\u00e9\u00e7oivent rarement. Comme le CD&V, qui demande un embargo sur les promotions-chocs sur les produits frais. Interdire les actions 1+1 gratuit <\/a> : le parti estime que cette mesure sauverait l\u2019ensemble du secteur agricole d\u2019un coup de baguette magique. Que cette proposition augmente le prix des produits sains dans le caddie et accentue le risque de gaspillage alimentaire est tout \u00e0 fait secondaire. \u00c0 l\u2019approche de la m\u00e8re de toutes les \u00e9lections, il convient de d\u00e9finir ses priorit\u00e9s.<\/p>\n\n\n\n

La d\u00e9put\u00e9e Leen Dierick \u00e9voque l\u2019exemple fran\u00e7ais, mais il semble qu\u2019elle n\u2019ait encore jamais d\u00e9pass\u00e9 Qui\u00e9vrain. Car s\u2019il est vrai qu\u2019une loi similaire existe l\u00e0-bas, celle-ci n\u2019emp\u00eache pas E.Leclerc<\/strong>, Intermarch\u00e9<\/strong> et tutti quanti<\/em> de multiplier les actions promotionnelles. Les commer\u00e7ants sont des commer\u00e7ants. Et les agriculteurs y sont \u2013 si telle chose est possible \u2013 encore plus m\u00e9contents que chez nous.<\/p>\n\n\n\n

Interdit<\/strong><\/h2>\n\n\n\n

Et que nous faisons-nous quand nous constatons que nos food-retailers locaux ne peuvent plus faire face \u00e0 la concurrence internationale\u2009? C\u2019est tr\u00e8s simple : nous leur rendons la vie encore un peu plus difficile. Nous augmentons encore un peu leur masse salariale. Et nous bloquons toute forme de flexibilit\u00e9. Pr\u00eat pour une faillite g\u00e9n\u00e9rale\u2009? C\u2019est fondamentalement l\u2019esprit du projet de loi r\u00e9volutionnaire avec lequel le PS esp\u00e8re faire exploser l\u2019ensemble du retail en Belgique. Un bel \u00e9chantillon de terrorisme politique.<\/p>\n\n\n\n

En effet : si le Boulevard de l\u2019Empereur obtient gain de cause, les franchises seront purement et simplement interdites<\/a>. Ce qui r\u00e9soudrait imm\u00e9diatement le probl\u00e8me Delhaize<\/strong>, Mestdagh\/Intermarch\u00e9<\/strong> et tutti quanti<\/em> : il n\u2019y aura tout simplement plus de cha\u00eenes de supermarch\u00e9s dans le pays. De toute fa\u00e7on, ce ne sont qu\u2019une d\u00e9rive pernicieuse du capitalisme actionnarial d\u00e9brid\u00e9. Les magasins d\u2019\u00c9tat, ce n\u2019est pas une id\u00e9e si saugrenue que cela, n\u2019est-ce pas\u2009? Quoique… Bof.<\/p>\n\n\n\n

Sovi\u00e9tique<\/h2>\n\n\n\n

Peut-\u00eatre pourraient-ils commencer par nationaliser les supermarch\u00e9s Delhaize\u2009? De toute mani\u00e8re, ils ressemblent d\u00e9j\u00e0 \u00e0 des magasins sovi\u00e9tiques des ann\u00e9es 1970 : on peut d\u00e9j\u00e0 s\u2019estimer chanceux quand on y trouve quelque chose de comestible dans les rayons<\/a>. Quoi qu\u2019il en soit, je ne pense pas que les Lions vont reculer d\u2019un nanom\u00e8tre sur leur grand projet d\u2019avenir. Ces magasins seront franchis\u00e9s, point final. Il y a z\u00e9ro marge de n\u00e9gociation. Les syndicats n\u2019en ont plus l\u2019habitude… Et le fait que leur propre position soit menac\u00e9e ne leur pla\u00eet pas du tout.<\/p>\n\n\n\n

Mais une question me taraude encore dans tout ce remue-m\u00e9nage : o\u00f9 reste Frans\u2009? Vaporis\u00e9… La main invisible derri\u00e8re le grand projet de Delhaize a compl\u00e8tement disparu des radars. Comme s\u2019il \u00e9tait parti pour de longues vacances apr\u00e8s la pr\u00e9sentation des r\u00e9sultats financiers, histoire d\u2019enfin profiter de son bonus royal. Sa marionnette Xavier Piesvaux reste elle aussi \u00e9trangement silencieuse. Le leadership, c\u2019est manifestement d\u00e9pass\u00e9. Quelle qu\u2019en soit l\u2019issue, leur grande transformation ne leur vaudra aucun prix de beaut\u00e9 \u00e0 Kobbegem et \u00e0 Zaandam. Et la note est sal\u00e9e<\/a>.<\/p>\n\n\n\n

Passer \u00e0 la caisse<\/h2>\n\n\n\n

Qui gagne encore de l\u2019argent dans le food-retail\u2009? Vous n\u2019entendrez en tout cas pas Alexandre Bompard se plaindre\u00a0: il vient\u00a0prolonger son contrat<\/a>\u00a0chez\u00a0Carrefour<\/strong>. Et y gagnera encore plus que Muller\u00a0: s\u2019il atteint ses objectifs, il touchera pr\u00e8s de huit millions. Mais la vie \u00e0 Paris est plus ch\u00e8re. Beaucoup plus ch\u00e8re qu\u2019\u00e0 Veghel, en tout cas. Je ne connais pas le salaire annuel des trois enfants van Eerd, mais ils sont d\u00e9sormais\u00a0propri\u00e9taires du P\u00e9ril Jaune, chacun pour un tiers<\/a>. Appr\u00e9ciez l\u2019ironie\u00a0: malgr\u00e9 sa suspension, Frits accro\u00eet encore son emprise sur\u00a0Jumbo<\/strong>.<\/p>\n\n\n\n

\u00c0 Breendonk, par contre, c\u2019est la d\u00e9bandade. Les ventes de l\u2019intouchable Duvel<\/strong>, leur produit phare, sont en chute libre. \u00c0 tel point que pour la premi\u00e8re fois dans son histoire centenaire, la marque a d\u00e9cid\u00e9 de baisser son prix<\/a>. Une r\u00e9volution \u00ab Nous voulons simplement rendre notre bi\u00e8re un peu plus attrayante pour les clients existants et nouveaux confront\u00e9s \u00e0 toutes ces hausses de prix \u00bb, s\u2019est essay\u00e9e la porte-parole. N\u2019en croyez pas un mot.<\/p>\n\n\n\n

Peau de chamois<\/h2>\n\n\n\n

Que s\u2019est-il r\u00e9ellement pass\u00e9\u2009? Notre grand timonier, notre Captain of Retail qui a maintenu \u00e0 lui seul les ventes de Duvel \u00e0 Anvers \u00e0 niveau pendant des d\u00e9cennies, a renonc\u00e9 \u00e0 la bi\u00e8re. Aujourd\u2019hui, il passe tout son temps libre sur son v\u00e9lo de course \u2013 avec une peau de chamois dans le pantalon, comme il sied \u00e0 tout vrai Flamand. Il sera bient\u00f4t aussi fit que Pogacar, pr\u00eat pour les classiques flandriennes. Chez le brasseur, la division Ventes est en panique. D\u2019o\u00f9 cette r\u00e9duction in\u00e9dite.<\/p>\n\n\n\n

Parce que, s\u00e9rieusement : 20%\u2009? C\u2019est se moquer du monde, non\u2009? Chez RetailDetail, la Duvel est tout simplement gratuite\u2009! Et au f\u00fbt. Du moins pour ceux qui assistent \u00e0 l\u2019un de nos \u00e9v\u00e9nements in\u00e9gal\u00e9s et restent dans les parages pour boire un verre. Comme hier, lors d\u2019un Omnichannel & E-Commerce Congress \u00e0 guichets ferm\u00e9s et d\u2019une qualit\u00e9 stup\u00e9fiante. Une autre opportunit\u00e9 se pr\u00e9sentera dans quatre semaines au RetailDetail Congress<\/a>. Vous viendrez y prendre un verre\u2009? \u00c0 la semaine prochaine !<\/p>\n\n\n\n

\n
Toute l\u2019actualit\u00e9 food dans votre mailbox chaque vendredi\u2009? Abonnez-vous gratuitement \u00e0 notre lettre d\u2019information ici\u2009!<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Seules des mesures audacieuses peuvent encore sauver le food-retail en Belgique : si l\u2019on supprimait purement et simplement les supermarch\u00e9s, tous nos probl\u00e8mes seraient r\u00e9solus, non\u2009? Filet Pur met le feu aux poudres et r\u00e9v\u00e8le la seule v\u00e9ritable raison des promotions sur la Duvel. Commer\u00e7ants Imaginer des solutions simplistes \u00e0 des probl\u00e8mes complexes : c\u2019est un peu […]<\/p>\n","protected":false},"author":3,"featured_media":74822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[87,196,1189,624,217,625],"topic":[205,386],"region":[],"class_list":["post-74865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-carrefour","company-delhaize","company-duvel-moortgat","company-intermarche","company-jumbo","company-mestdagh","topic-filet-pur","topic-fmcg"],"acf":[],"yoast_head":"\n[Filet Pur] Faillite g\u00e9n\u00e9rale\u2009! - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Filet Pur, la rubrique du vendredi de RetailDetail 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