{"id":7487,"date":"2014-11-21T13:42:40","date_gmt":"2014-11-21T13:42:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/cloakroom-debarque-en-belgique\/"},"modified":"2014-11-21T13:42:40","modified_gmt":"2014-11-21T13:42:40","slug":"cloakroom-debarque-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/cloakroom-debarque-en-belgique\/","title":{"rendered":"The Cloakroom d\u00e9barque en Belgique"},"content":{"rendered":"

Un concurrent pour Outfittery<\/h2>\n

A peine un mois apr\u00e8s que le site berlinois Outfittery ait lanc\u00e9 son \u2018styliste personnel\u2019 sur le march\u00e9 belge <\/a>pour aider ces messieurs \u00e0 choisir leur garde-robe,\u00a0 voil\u00e0 qu\u2019 un concurrent fait d\u00e9j\u00e0 son apparition : le n\u00e9erlandais The Cloakroom.<\/p>\n

\u00ab 90% des hommes ach\u00e8tent encore leurs v\u00eatements dans des magasins physiques, nous voulons apporter une touche innovante \u00e0 ce march\u00e9 \u00bb, explique le co-fondateur Asbjorn Jorgensen. Tout comme son concurrent allemand, The Cloakroom propose un \u2018personnal shopping service\u2019 pour hommes.<\/p>\n

\u00ab Sur base des pr\u00e9f\u00e9rences et des mensurations du client, le personnel shopper compose un ‘box’ contenant deux\u00a0 \u00e0 trois tenues. Nous pratiquons des prix normaux et nous ne facturons pas de frais de service, d\u2019envoi ou de retour. Chaque personal shopper a une formation de styliste. Le contact se fait selon les d\u00e9sirs du client : par t\u00e9l\u00e9phone, par e-mail ou via Facebook. \u00bb<\/p>\n

Jusqu\u2019\u00e0 pr\u00e9sent The Cloakroom dispose de deux personal shoppers belges, mais \u00ab d\u2019ici fin 2015 ils devraient \u00eatre 20 \u00bb, apprend-on. Ceux-ci ont le choix parmi une quarantaine de grandes marques, telles que Tommy Hilfiger, Scotch & Soda, Hugo Boss, Lee, Gant, Eton, Minimum et GSUS, avec en plus une s\u00e9rie de marques scandinaves.<\/p>\n

\n
Investissement de 1,2 million d\u2019euros<\/h2>\n

Fond\u00e9 en 2013, The Cloakroom cette ann\u00e9e a lev\u00e9 un montant de 1,2 million d\u2019euros, afin d\u2019acc\u00e9l\u00e9rer son expansion internationale. L\u2019entreprise est d\u00e9j\u00e0 active dans cinq pays \u2013 dont d\u00e9sormais la Belgique \u2013 et dit avoir augment\u00e9 son chiffre d\u2019affaires de 1000%.<\/p>\n

The Cloakroom, bas\u00e9 \u00e0 Amsterdam, emploie une soixantaine de personnes.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Un concurrent pour Outfittery A peine un mois apr\u00e8s que le site berlinois Outfittery ait lanc\u00e9 son \u2018styliste personnel\u2019 sur le march\u00e9 belge pour aider ces messieurs \u00e0 choisir leur garde-robe,\u00a0 voil\u00e0 qu\u2019 un concurrent fait d\u00e9j\u00e0 son apparition : le n\u00e9erlandais The Cloakroom. \u00ab 90% des hommes ach\u00e8tent encore leurs v\u00eatements dans des magasins […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nThe Cloakroom d\u00e9barque en Belgique - RetailDetail 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