{"id":74905,"date":"2023-03-27T11:21:28","date_gmt":"2023-03-27T09:21:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74905"},"modified":"2023-03-27T11:21:30","modified_gmt":"2023-03-27T09:21:30","slug":"scotch-soda-redemarre-avec-un-investisseur-americain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/scotch-soda-redemarre-avec-un-investisseur-americain\/","title":{"rendered":"Scotch &#038; Soda red\u00e9marre avec un investisseur am\u00e9ricain"},"content":{"rendered":"\n<p><strong>Scotch &amp; Soda<\/strong> se relance d\u00e9j\u00e0. Le groupe de distribution am\u00e9ricain <strong>Bluestar Alliance<\/strong> rach\u00e8te la cha\u00eene de mode n\u00e9erlandaise en faillite. Elle devra toutefois r\u00e9duire ses effectifs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Plusieurs candidats<\/h2>\n\n\n\n<p>Moins d&rsquo;une semaine apr\u00e8s le d\u00e9p\u00f4t de bilan de la branche n\u00e9erlandaise de Scotch &amp; Soda, un repreneur s&rsquo;est d\u00e9j\u00e0 manifest\u00e9. Le propri\u00e9taire Sun Capital avait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/scotch-soda-est-mis-en-vente\/\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e9c\u00e9demment mis en vente la marque<\/a> de mode bas\u00e9e \u00e0 Amsterdam, mais aucune repreneur ne s&rsquo;est manifest\u00e9 \u00e0 ce moment-l\u00e0.<\/p>\n\n\n\n<p>Maintenant que des candidats pourraient reprendre la cha\u00eene de v\u00eatements \u00e0 des conditions plus int\u00e9ressantes, de nouveaux pourparlers ont imm\u00e9diatement \u00e9t\u00e9 entam\u00e9s. Avant le week-end, l&rsquo;investisseur n\u00e9erlandais Standard Investment \u00e9tait encore pressenti comme acheteur possible.<\/p>\n\n\n\n<p>Finalement, c&rsquo;est le groupe de distribution am\u00e9ricain Bluestar Alliance qui a remport\u00e9 la bataille. Bluestar Alliance existe depuis 2006 et d\u00e9clare poss\u00e9der et g\u00e9rer un large portefeuille de marques de consommation et de d\u00e9tail, allant du luxe \u00e0 la grande distribution, avec un fort accent sur les grands magasins. La holding d\u00e9tient notamment les marques de sport Hurley et Bebe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas tout le monde et partout<\/h2>\n\n\n\n<p>L&rsquo;impact sur les employ\u00e9s et les magasins n&rsquo;est pas encore tout \u00e0 fait clair. Le mandataire Jasper Berkenbosch affirme que l&rsquo;acqu\u00e9reur conservera un \u00ab groupe assez important d&#8217;employ\u00e9s \u00bb, ce qui indique qu&rsquo;il y aura quand m\u00eame des r\u00e9ductions d&rsquo;effectifs. Le nombre de pays o\u00f9 la marque est pr\u00e9sente pourrait \u00e9galement \u00eatre r\u00e9duit. Berkenbosch indique que Scotch &amp; Soda restera pr\u00e9sent sur \u00ab une s\u00e9lection de march\u00e9s \u00bb. Aux Pays-Bas, le label est d\u00e9j\u00e0 certainement maintenu.<\/p>\n\n\n\n<p>Scotch &amp; Soda est d\u00e9ficitaire depuis 2019, ce qui n&rsquo;a pas emp\u00each\u00e9 la cha\u00eene de se d\u00e9velopper agressivement \u00e0 l&rsquo;\u00e9tranger. L&rsquo;entreprise a emprunt\u00e9 massivement pour financer cette expansion, bien qu&rsquo;elle ait enregistr\u00e9 des ventes record l&rsquo;ann\u00e9e derni\u00e8re. Les cons\u00e9quences diff\u00e9r\u00e9es de la pand\u00e9mie, l&rsquo;augmentation des co\u00fbts et les probl\u00e8mes de tr\u00e9sorerie ont fini par <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/scotch-soda-en-faillite-aux-pays-bas\/\" target=\"_blank\" rel=\"noreferrer noopener\">tuer la division domestique n\u00e9erlandaise<\/a>. Comme les activit\u00e9s \u00e0 l&rsquo;\u00e9tranger d\u00e9pendent fortement du march\u00e9 m\u00e8re, les administrateurs ont imm\u00e9diatement cherch\u00e9 un acheteur pour l&rsquo;ensemble.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scotch &#038; Soda se relance d\u00e9j\u00e0. Le groupe de distribution am\u00e9ricain Bluestar Alliance rach\u00e8te la cha\u00eene de mode n\u00e9erlandaise en faillite. Elle devra toutefois r\u00e9duire ses effectifs.<\/p>\n","protected":false},"author":5,"featured_media":51602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[617],"topic":[282],"region":[524],"class_list":["post-74905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-scotch-soda","topic-acquisition","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Scotch &amp; Soda red\u00e9marre avec un investisseur am\u00e9ricain - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Scotch &amp; Soda se relance d\u00e9j\u00e0. 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