{"id":75077,"date":"2023-03-29T12:06:57","date_gmt":"2023-03-29T10:06:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=75077"},"modified":"2023-03-29T12:07:01","modified_gmt":"2023-03-29T10:07:01","slug":"alibaba-se-decoupe-en-morceaux","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/alibaba-se-decoupe-en-morceaux\/","title":{"rendered":"Alibaba se d\u00e9coupe en morceaux"},"content":{"rendered":"\n

Le g\u00e9ant du commerce \u00e9lectronique Alibaba <\/strong>se scinde en six : cela devrait lui donner plus d’agilit\u00e9 et un nouveau souffle. Co\u00efncidence ou non, fondateur Jack Ma fait \u00e9galement sa r\u00e9apparition.<\/p>\n\n\n\n

Propre administration, propres sous<\/h2>\n\n\n\n

Alibaba tente de sortir du marasme en proc\u00e9dant \u00e0 une r\u00e9organisation radicale. L’entreprise chinoise se divise en six \u00ab business groups \u00bb, chacun ayant son propre conseil d’administration et ses propres possibilit\u00e9s de financement. Il devrait m\u00eame \u00eatre possible d’entrer en bourse s\u00e9par\u00e9ment. Toutes les grandes activit\u00e9s du groupe deviendront des soci\u00e9t\u00e9s \u00e0 part enti\u00e8re, Alibaba \u00e9tant la soci\u00e9t\u00e9 holding.<\/p>\n\n\n\n

Le directeur g\u00e9n\u00e9ral du groupe, Daniel Zhang, dirigera le Cloud Intelligence Group qui, comme son nom l’indique, se concentrera sur les services en nuage et l’intelligence artificielle. Les activit\u00e9s de streaming et de cin\u00e9ma seront h\u00e9berg\u00e9es dans le Digital Media and Entertainment Group. La soci\u00e9t\u00e9 de livraison de repas Ele.me redevient Local Services Group, tandis que l’activit\u00e9 logistique Cainiao est maintenue s\u00e9par\u00e9ment.<\/p>\n\n\n\n

Dans le domaine du commerce \u00e9lectronique, o\u00f9 tout a commenc\u00e9 pour le groupe, Alibaba s\u00e9pare ses activit\u00e9s en Chine et \u00e0 l’\u00e9tranger. Les plateformes \u00e9lectroniques \u00e9trang\u00e8res, dont AliExpress et Lazada, deviendront le Global Digital Commerce Group, tandis que le commerce de d\u00e9tail chinois appartiendra d\u00e9sormais au Taobao Tmall Commerce Group. Il est int\u00e9ressant de noter que ce dernier – le seul – reste enti\u00e8rement d\u00e9tenu par Alibaba.<\/p>\n\n\n\n

Jack Ma refait surface<\/h2>\n\n\n\n

Depuis son apog\u00e9e en octobre 2020, Alibaba a d\u00e9j\u00e0 perdu 600 milliards de dollars de capitalisation boursi\u00e8re. Le gouvernement chinois a alors d\u00e9cid\u00e9 de s\u00e9vir davantage contre les g\u00e9ants technologiques du pays, notamment apr\u00e8s que le fondateur d’Alibaba, Jack Ma, a critiqu\u00e9 ses politiques. Peu de temps apr\u00e8s, la division bancaire Ant Financial a d\u00fb annuler son introduction en bourse et accepter l’ing\u00e9rence du gouvernement. L’entreprise a \u00e9galement \u00e9t\u00e9 condamn\u00e9e \u00e0 une amende antitrust de 2,6 milliards de dollars.<\/p>\n\n\n\n

Depuis lors, les g\u00e9ants chinois de la technologie, autrefois en plein essor, peinent \u00e0 poursuivre leur croissance. En d\u00e9mantelant son mastodonte, Zhang esp\u00e8re lui donner une nouvelle force. \u00ab Cette transformation permettra \u00e0 toutes nos entreprises de devenir plus agiles, d’am\u00e9liorer la prise de d\u00e9cision et de r\u00e9pondre plus rapidement aux changements du march\u00e9, \u00bb estime-t-il.<\/p>\n\n\n\n

Le gouvernement chinois souhaite \u00e9galement soutenir davantage les entreprises technologiques. Depuis longtemps, il est dit que le gouvernement tire la manche de Jack Ma pour qu’il revienne en Chine, apr\u00e8s que l’entrepreneur m\u00e9diag\u00e9nique a soudainement disparu de la sc\u00e8ne \u00e0 la fin de l’ann\u00e9e 2020. Et il y est parvenu : ce n’est pas un hasard si Jack Ma est r\u00e9apparu en Chine hier, apr\u00e8s avoir pass\u00e9 plus d’un an \u00e0 l’\u00e9tranger. Cela sugg\u00e8re que le gouvernement souhaite se r\u00e9concilier, mais aussi qu’Alibaba a bien orchestr\u00e9 l’annonce.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alibaba se scinde en six : cela devrait lui donner plus d’agilit\u00e9 et un nouveau souffle. Fondateur Jack Ma fait \u00e9galement sa r\u00e9apparition.<\/p>\n","protected":false},"author":5,"featured_media":57480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[43],"company":[209],"topic":[332],"region":[277],"class_list":["post-75077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-plus","company-alibaba","topic-restructuration","region-chine"],"acf":[],"yoast_head":"\nAlibaba se d\u00e9coupe en morceaux - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alibaba se scinde en six : cela devrait lui donner plus d'agilit\u00e9 et un nouveau souffle. 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