{"id":75096,"date":"2023-03-29T15:07:14","date_gmt":"2023-03-29T13:07:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=75096"},"modified":"2023-03-29T15:07:18","modified_gmt":"2023-03-29T13:07:18","slug":"opinion-pourquoi-le-plaidoyer-de-colruyt-semble-discutable","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/opinion-pourquoi-le-plaidoyer-de-colruyt-semble-discutable\/","title":{"rendered":"[Opinion] Pourquoi le plaidoyer de Colruyt semble discutable"},"content":{"rendered":"\n

Une harmonisation des conditions de travail dans le commerce de d\u00e9tail alimentaire ? Cela sonne bien, mais risque d’entra\u00eener des fermetures de magasins, des licenciements et un chariot de supermarch\u00e9 plus cher. Est-ce ce que veulent Colruyt <\/strong>et les syndicats ?<\/p>\n\n\n\n

D\u00e9bat social<\/h2>\n\n\n\n

Le plan d’avenir de Delhaize <\/strong>suscite depuis des semaines un vif d\u00e9bat social. Les critiques jugent inacceptable qu’une multinationale rentable et cot\u00e9e en bourse comme Ahold Delhaize<\/strong> transf\u00e8re le risque et les co\u00fbts d’exploitation de 128 magasins \u00e0 des op\u00e9rateurs ind\u00e9pendants et pousse les employ\u00e9s fid\u00e8les vers un statut d’emploi moins favorable – bien que ce dernier point soit ni\u00e9 par Delhaize, car les contrats actuels restent en place.<\/p>\n\n\n\n

D’autres observateurs soulignent la trop grande rigidit\u00e9 des r\u00e8gles du travail dans les magasins int\u00e9gr\u00e9s et affirment que seuls les magasins franchis\u00e9s sont en mesure de r\u00e9pondre \u00e0 l’\u00e9volution rapide des attentes des consommateurs, en leur offrant un meilleur service, des heures d’ouverture plus larges et une touche locale. Combiner la force d’un grand groupe et l’esprit d’entreprise d’un ind\u00e9pendant local est la formule gagnante. Ce n’est donc pas un hasard si les magasins franchis\u00e9s gagnent des parts de march\u00e9, et pas seulement chez Delhaize. Les candidats acqu\u00e9reurs se font d’ailleurs pressants<\/a>.<\/p>\n\n\n\n

Harmonisation<\/h2>\n\n\n\n

Mais il semble que Delhaize ait ouvert une bo\u00eete de Pandore. Les syndicats voient dans le conflit en cours une occasion de se faire conna\u00eetre et de demander des r\u00e9formes : ils veulent des conditions de travail \u00e9gales dans tous les supermarch\u00e9s, qu’il s’agisse de succursales ou d’ind\u00e9pendants. Ils r\u00e9clament – naturellement – que le statut le plus favorable, celui de la commission paritaire 202, s’applique \u00e0 tous. Colruyt se joint maintenant \u00e0 eux : dans une lettre adress\u00e9e au ministre Dermagne, le d\u00e9taillant demande une harmonisation des conditions de travail<\/a> dans le secteur.<\/p>\n\n\n\n

Le fait que Colruyt s’implique dans une discussion sur un concurrent est particuli\u00e8rement remarquable et en m\u00eame temps pas tant que \u00e7a. Le leader du march\u00e9 est confront\u00e9 \u00e0 des challengers qui misent de plus en plus sur le franchisage, qui leur donne de l’agilit\u00e9 et des avantages en termes de co\u00fbts. L’expansion de nouveaux venus comme Albert Heijn et Jumbo, mais aussi de Carrefour, se fait presque exclusivement par le biais de magasins franchis\u00e9s. Concurrence d\u00e9loyale, pense-t-on \u00e0 Halle. L’int\u00e9r\u00eat propre, pourrait-on conclure. Ce qui rend la d\u00e9marche de Colruyt quelque peu douteuse.<\/p>\n\n\n\n

Massacre<\/h2>\n\n\n\n

Faisons le point sur la facture. Quatre cha\u00eenes de supermarch\u00e9s sont d\u00e9j\u00e0 d\u00e9ficitaires en Belgique et les marges b\u00e9n\u00e9ficiaires des autres sont soumises \u00e0 une forte pression. La concurrence est f\u00e9roce. L’augmentation des co\u00fbts salariaux et organisationnels pour tous dans ces circonstances ne sera pas sans cons\u00e9quences : une vague de fermetures de magasins et de licenciements sera alors in\u00e9vitable. On peut arguer qu’il y a trop de supermarch\u00e9s dans le pays, mais le carnage doit-il \u00eatre imm\u00e9diatement auto-inflig\u00e9 ? Le plan de Delhaize vise \u00e0 \u00e9viter les fermetures et les licenciements.<\/p>\n\n\n\n

Une telle r\u00e9forme ne serait pas non plus sans cons\u00e9quences pour les consommateurs : les prix devront encore augmenter, la diff\u00e9rence de prix avec les supermarch\u00e9s de nos pays voisins se creusera \u00e0 nouveau, les achats frontaliers augmenteront \u00e0 nouveau. Est-ce souhaitable ?<\/p>\n\n\n\n

Les diff\u00e9rences de conditions de travail entre les multinationales et les PME ne sont pas propres au secteur du commerce de d\u00e9tail et ne sont pas n\u00e9cessairement probl\u00e9matiques. Ce qui est probl\u00e9matique, c’est le climat \u00e9conomique et les co\u00fbts structurels \u00e9lev\u00e9s des employeurs dans ce pays, qui font que les entreprises locales ont du mal \u00e0 faire face \u00e0 la concurrence internationale. Le plaidoyer douteux de Colruyt et les demandes des syndicats ne vont pas y rem\u00e9dier.<\/p>\n","protected":false},"excerpt":{"rendered":"

Une harmonisation des conditions de travail dans le commerce de d\u00e9tail alimentaire ? Cela sonne bien, mais risque d’entra\u00eener des fermetures de magasins, des licenciements et un chariot de supermarch\u00e9 plus cher. Est-ce ce que veulent Colruyt et les syndicats ? <\/p>\n","protected":false},"author":3,"featured_media":45809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[43],"company":[124,201,196],"topic":[247],"region":[226],"class_list":["post-75096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ahold-delhaize","company-colruyt","company-delhaize","topic-franchise","region-belgique"],"acf":[],"yoast_head":"\n[Opinion] Pourquoi le plaidoyer de Colruyt semble discutable - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une harmonisation des conditions de travail dans le commerce de d\u00e9tail alimentaire risque d'entra\u00eener des fermetures de magasins\" \/>\n<meta name=\"robots\" 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