{"id":75329,"date":"2023-03-31T15:23:29","date_gmt":"2023-03-31T13:23:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=75329"},"modified":"2023-03-31T15:23:33","modified_gmt":"2023-03-31T13:23:33","slug":"les-supermarches-en-quete-dacquisitions-quest-ce-qui-les-motive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-supermarches-en-quete-dacquisitions-quest-ce-qui-les-motive\/","title":{"rendered":"Les supermarch\u00e9s en qu\u00eate d’acquisitions : qu’est-ce qui les motive ?"},"content":{"rendered":"\n

De Carrefour <\/strong>\u00e0 Colruyt<\/strong>, les groupes de supermarch\u00e9s investissent massivement dans les acquisitions ces derni\u00e8res ann\u00e9es. Mais que recherchent-ils ? Et pourquoi le font-ils ? Une nouvelle \u00e9tude de Strategy&, filiale de PwC<\/strong>, s’est pench\u00e9e sur la question.<\/p>\n\n\n\n

De haut en bas<\/h2>\n\n\n\n

Entre 2013 et 2022, les grands distributeurs alimentaires europ\u00e9ens ont r\u00e9alis\u00e9 5 % d’acquisitions suppl\u00e9mentaires chaque ann\u00e9e, ce qui repr\u00e9sente un total de 84 op\u00e9rations. En 2020 et 2021, ils ont profit\u00e9 des turbulences du march\u00e9 pour r\u00e9aliser des acquisitions moins co\u00fbteuses, mais aussi de la n\u00e9cessit\u00e9 d’assurer la s\u00e9curit\u00e9 et de renforcer les cha\u00eenes d’approvisionnement, surtout pendant la crise Covid. Compte tenu de la volatilit\u00e9 actuelle, Strategy& s’attend \u00e0 une verticalisation encore plus pouss\u00e9e \u00e0 l’avenir.<\/p>\n\n\n\n

Dans quoi les distributeurs alimentaires ont-ils investi ? En amont et en aval, car il s’av\u00e8re que pr\u00e8s de 40 % de toutes les acquisitions de la derni\u00e8re d\u00e9cennie ont tourn\u00e9 autour de l’acc\u00e8s aux consommateurs ou de la connaissance de ces derniers. Il s’agit notamment d’investissements dans l’analyse des donn\u00e9es, les applications, les services de livraison et le commerce \u00e9lectronique.<\/p>\n\n\n\n

Cependant, plus d’un quart (27,5 %) des acquisitions sont all\u00e9es dans l’autre sens : un grand nombre de d\u00e9taillants ont rachet\u00e9 des fournisseurs ou des fabricants afin de mieux contr\u00f4ler l’approvisionnement en produits ou les processus de la cha\u00eene d’approvisionnement. Fait remarquable, les distributeurs de produits alimentaires ont souvent rachet\u00e9 (en partie ou en totalit\u00e9) leurs partenaires boulangers.<\/p>\n\n\n\n

Rachat ou partenariat<\/h2>\n\n\n\n

Alors que les gouvernements et les consommateurs exigent de plus en plus de durabilit\u00e9, les d\u00e9taillants ont aussi investi dans la fin du cycle, c’est-\u00e0-dire dans le recyclage, pendant les ann\u00e9es de pand\u00e9mie. Plus d’un accord sur dix concernait la gestion des d\u00e9chets ou des solutions d’emballage recyclable. La logistique et les logiciels ont \u00e9galement \u00e9t\u00e9 acquis par les d\u00e9taillants.<\/p>\n\n\n\n

Strategy& cite comme exemple frappant la soci\u00e9t\u00e9 m\u00e8re de Lidl<\/strong>, le groupe Schwarz<\/strong>, qui a beaucoup investi dans sa cha\u00eene d’approvisionnement ces derni\u00e8res ann\u00e9es en proc\u00e9dant \u00e0 diverses acquisitions dans les domaines de la production, de la logistique et des technologies informatiques. Nestl\u00e9, quant \u00e0 lui, excelle du c\u00f4t\u00e9 des producteurs : le g\u00e9ant des produits de grande consommation a non seulement achet\u00e9 de nombreuses start-ups et jeunes marques pour s\u00e9duire encore plus de consommateurs, mais il a \u00e9galement conclu de nombreuses collaborations.<\/p>\n\n\n\n

Le rapport souligne les accords conclus par Nestl\u00e9 <\/strong>avec Barry Callebaut<\/strong> et Starbucks<\/strong>, entre autres, mais aussi les collaborations strat\u00e9giques autour des mati\u00e8res premi\u00e8res, de l’emballage et de la logistique. Il ne s’agit donc pas forc\u00e9ment d’acquisitions co\u00fbteuses.<\/p>\n\n\n\n

Pourquoi la verticalisation et la coop\u00e9ration sont-elles si n\u00e9cessaires dans le secteur du retail ? Vous trouverez toutes les r\u00e9ponses dans la toute nouvelle \u00e9dition du livre The Future of Shopping : Re-set Re-made Re-tail<\/em>.<\/p>\n\n\n\n

\n
Cliquez ici pour d\u00e9couvrir The Future of Shopping<\/em>.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Les groupes de supermarch\u00e9s investissent massivement dans les acquisitions ces derni\u00e8res ann\u00e9es. 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