{"id":75393,"date":"2023-04-03T12:06:57","date_gmt":"2023-04-03T10:06:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=75393"},"modified":"2023-04-04T12:24:03","modified_gmt":"2023-04-04T10:24:03","slug":"retaildetail-congress-2023-le-commerce-de-detail-a-beaucoup-de-retard-a-rattraper-il-y-a-encore-tant-de-possibilites","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/retaildetail-congress-2023-le-commerce-de-detail-a-beaucoup-de-retard-a-rattraper-il-y-a-encore-tant-de-possibilites\/","title":{"rendered":"RetailDetail Congress 2023 : \u00ab Le retail a beaucoup de retard \u00e0 rattraper, il y a encore tant de possibilit\u00e9s \u00bb"},"content":{"rendered":"\n<p>ChatGPT supprime nos emplois plus rapidement que nous ne le pensons mais peut aussi offrir de nombreuses opportunit\u00e9s et favoriser le changement. Pourquoi est-il si difficile d&rsquo;\u00e9valuer correctement les tendances et les changements ? C&rsquo;est ce que nous expliquera Daria Krivonos, PDG du <strong>Copenhagen Institute for Futures Studies<\/strong>&nbsp;(CIFS), lors du&nbsp;<strong>RetailDetail Congress<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Techniques militaires<\/h2>\n\n\n\n<p>Pr\u00e9dire l&rsquo;avenir semble\u00a0aujourd&rsquo;hui \u00eatre une notion absurde. Qui aurait pu voir venir le coronavirus et la crise de l&rsquo;approvisionnement ? En ces temps de volatilit\u00e9 et d&rsquo;incertitude, anticiper l&rsquo;avenir revient plut\u00f4t \u00e0 regarder dans une boule de cristal. La planification de sc\u00e9narios a-t-elle encore un sens ?<\/p>\n\n\n\n<p>Plus que jamais, soutient r\u00e9solument Daria Krivonos, PDG du Copenhagen Institute for Future Studies (CIFS). \u00ab\u00a0M\u00eame si l&rsquo;on ne peut pas pr\u00e9voir, il faut planifier. La planification de sc\u00e9narios est une technique d\u00e9velopp\u00e9e pour les militaires, justement pour faire face \u00e0 la plus grande incertitude. Cela signifie qu&rsquo;il faut pr\u00e9voir des d\u00e9veloppements diff\u00e9rents (ce qui est d\u00e9j\u00e0 important), logiques et plausibles.\u00a0\u00bb Le 20 avril,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/retail-events\/retaildetail-congress-2-fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">elle exposera en exclusivit\u00e9 les sc\u00e9narios pour l\u2019avenir du retail \u00e0 l\u2019occasion du RetailDetail Congress<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que vous pr\u00e9f\u00e9rez ne compte pas<\/h2>\n\n\n\n<p>En tant qu&rsquo;\u00eatres humains, nous faussons toujours les pronostics en fonction de ce que nous aimerions et ce que nous pr\u00e9f\u00e9rerions. \u00ab&nbsp;Aujourd&rsquo;hui, les gens esp\u00e8rent que Poutine disparaisse, par exemple. Ce souhait est tellement cher qu&rsquo;ils commencent inconsciemment \u00e0 \u00e9valuer cette probabilit\u00e9 \u00e0 la hausse, comme un \u2018wishful thinking\u2019&nbsp;\u00bb, explique Krivonos. Cela explique pourquoi les m\u00e9dias se livrent \u00e0 tant de sp\u00e9culations sur l&rsquo;\u00e9tat de sant\u00e9 du dirigeant russe, le plus souvent par des personnes n&rsquo;ayant aucune formation m\u00e9dicale.<\/p>\n\n\n\n<p>Cela explique \u00e9galement pourquoi tant de d\u00e9taillants sont rest\u00e9s si longtemps fermement convaincus que le commerce \u00e9lectronique ne deviendrait pas une r\u00e9alit\u00e9, ou que leur secteur ne se num\u00e9riserait pas. \u00ab&nbsp;L&rsquo;optimisme est un bon instinct de survie pour les \u00eatres humains, mais il est dangereux pour les entreprises. Il faut envisager tous les avenirs possibles. Ne pas rester bloqu\u00e9 dans le pass\u00e9 et regarder vers l&rsquo;ext\u00e9rieur : que pourrait-il se passer ?&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Si Uber peut le faire, un magasin le peut aussi<\/h2>\n\n\n\n<p>L&rsquo;\u00e9conomiste estime qu&rsquo;aujourd&rsquo;hui encore, les entreprises se r\u00e9jouissent trop vite du ralentissement de la croissance en ligne. \u00ab&nbsp;Une grande partie du commerce de d\u00e9tail ne revient pas dans les magasins physiques. La raison de se rendre dans un magasin a chang\u00e9, car cela devient moins n\u00e9cessaire.&nbsp;\u00bb Dans le point de vente, les clients veulent faire l\u2019exp\u00e9rience de la marque, pas du magasin en lui-m\u00eame. L&rsquo;exp\u00e9rience d&rsquo;achat doit \u00eatre aussi fluide que possible.<\/p>\n\n\n\n<p>\u00ab&nbsp;Lorsque je commande un Uber, je vois imm\u00e9diatement sur mon t\u00e9l\u00e9phone qui vient me chercher, quand et o\u00f9. Et le chauffeur sait exactement o\u00f9 je vais. Le paiement se fait automatiquement \u00e0 la fin de la course, sans contact. C&rsquo;est une exp\u00e9rience parfaitement fluide. En revanche, quand j&rsquo;entre dans un magasin, on ne sait pas qui je suis, m\u00eame si j&rsquo;ai une carte de fid\u00e9lit\u00e9. Et si ma taille n\u2019est pas disponible en stock, je dois faire la file \u00e0 la caisse. C&rsquo;est d\u00e9cevant et frustrant, car on sait que \u00e7a pourrait \u00eatre diff\u00e9rent.&nbsp;\u00bb La technologie peut donc encore d\u00e9multiplier l\u2019efficacit\u00e9. \u00ab&nbsp;Le commerce de d\u00e9tail a encore beaucoup de retard \u00e0 rattraper.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Comme se moquer d&rsquo;un nouveau-n\u00e9<\/h2>\n\n\n\n<p>Le CIFS explore le monde \u00e0 la recherche de m\u00e9gatendances. \u00ab Les grands th\u00e8mes d\u2019actualit\u00e9 ne sont pas toujours ceux qui auront le plus d&rsquo;impact sur votre entreprise. Prenons l&rsquo;exemple du climat : c&rsquo;est \u00e9videmment tr\u00e8s important, mais est-ce que cela va vraiment changer la donne pour votre petite entreprise ? N&rsquo;y a-t-il donc pas des opportunit\u00e9s et des menaces plus importantes \u00e0 prendre en compte pour votre entreprise ? Tous les facteurs n\u2019ont pas le m\u00eame degr\u00e9 de pertinence, d&rsquo;importance et de plausibilit\u00e9, surtout si vous n\u2019avez que des ressources limit\u00e9es \u00e0 y consacrer.&nbsp;\u00bb<\/p>\n\n\n\n<p>Ce qui compte vraiment, c&rsquo;est ce qui est \u00e0 la fois important et incertain. Les \u00e9l\u00e9ments qui transformeront ind\u00e9niablement votre entreprise mais dont vous ne savez pas comment ni quand ils se produiront : voil\u00e0 ce sur quoi toutes les entreprises doivent se pencher. \u00ab&nbsp;Tous les humains aussi, d&rsquo;ailleurs. Avec l\u2019arriv\u00e9e de ChatGPT, beaucoup craignent pour leur emploi ; et ce changement pourrait survenir plus t\u00f4t que pr\u00e9vu. Pourtant, nous ne prenons pas l\u2019affaire tr\u00e8s au s\u00e9rieux : au contraire, nous cherchons les failles. C&rsquo;est comme regarder un nouveau-n\u00e9 et se moquer de lui parce qu&rsquo;il ne sait pas courir. C\u2019est passer \u00e0 c\u00f4t\u00e9 de l\u2019essentiel : l&rsquo;impact profond que l&rsquo;IA aura sur notre soci\u00e9t\u00e9.&nbsp;\u00bb<\/p>\n\n\n\n<p>Mais il y a aussi de bonnes nouvelles. Les entreprises sont en effet pr\u00e9par\u00e9es : depuis le coronavirus, elles consid\u00e8rent r\u00e9solument l\u2019incertitude comme une certitude. Cela se traduit par le rapprochement de la production, la r\u00e9forme des cha\u00eenes d&rsquo;approvisionnement et les pr\u00e9visions et attentes prudentes des chefs d\u2019entreprise pour cette ann\u00e9e. \u00ab Elles laissent de la place \u00e0 un tampon, \u00e0 une bouff\u00e9e d&rsquo;oxyg\u00e8ne. Et quand on a de l&rsquo;espace pour respirer, on a aussi de l&rsquo;espace pour r\u00e9fl\u00e9chir et se pr\u00e9parer.&nbsp;\u00bb<\/p>\n\n\n\n<p><a href=\"https:\/\/www.retaildetail.be\/nl\/retail-events\/retaildetail-congress\/\" target=\"_blank\" rel=\"noreferrer noopener\">Accordez-vous un moment de r\u00e9flexion lors du RetailDetail Congress aux c\u00f4t\u00e9s de Daria Krivonos (CIFS) mais aussi Carla Velghe (<strong>Hema<\/strong>), Giane Van Landuyt (<strong>Casa<\/strong>), Mark MJ Vandevelde (<strong>Komrads<\/strong>) et bien d&rsquo;autres encore.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pourquoi est-il si difficile d&rsquo;\u00e9valuer correctement les tendances et les changements ? C&rsquo;est ce que nous expliquera Daria Krivonos, PDG du Copenhagen Institute for Futures Studies\u00a0(CIFS), lors du\u00a0RetailDetail Congress.<\/p>\n","protected":false},"author":5,"featured_media":75362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[44],"company":[],"topic":[643,195],"region":[],"class_list":["post-75393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","extra-hot","topic-interview","topic-retaildetail-congress"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RetailDetail Congress 2023 : \u00ab Le retail a beaucoup de retard \u00e0 rattraper, il y a encore tant de possibilit\u00e9s \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pourquoi est-il si difficile d&#039;\u00e9valuer correctement les changements ? 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