{"id":7572,"date":"2014-12-02T11:05:24","date_gmt":"2014-12-02T11:05:24","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-nouveau-concept-cru-de-colruyt-demarre-en-force\/"},"modified":"2014-12-02T11:05:24","modified_gmt":"2014-12-02T11:05:24","slug":"le-nouveau-concept-cru-de-colruyt-demarre-en-force","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-nouveau-concept-cru-de-colruyt-demarre-en-force\/","title":{"rendered":"Le nouveau concept Cru de Colruyt d\u00e9marre en force"},"content":{"rendered":"

\u00ab Je savais que ce concept plairait \u00bb<\/h2>\n

Samedi dernier l\u2019ouverture au grand public du tout premier magasin Cru a provoqu\u00e9 une r\u00e9elle ru\u00e9e : l\u2019ancienne ferme le long de la chauss\u00e9e de Bruxelles \u00e0 Overijse a accueilli pas moins de 1.500 clients.<\/p>\n

\u00ab Je savais que ce concept plairait \u00bb, se f\u00e9licite Jean-Pierre Roelands, initiateur du projet. \u00ab Les gens trouvent ici l\u2019authenticit\u00e9 qu\u2019ils recherchent<\/a>, m\u00eame s\u2019ils ne font pas toutes leurs courses ici. C\u2019est pourquoi la ferme Cru se trouve \u00e0 environ 500 m\u00e8tres de notre magasin Colruyt \u00e0 Overijse. Mais pour ceux qui cherchent la qualit\u00e9, ils seront \u00e0 la bonne adresse chez Cru. \u00bb<\/p>\n

\n
Des r\u00e9actions majoritairement positives <\/h2>\n

Les r\u00e9actions des clients ont \u00e9t\u00e9 positives pour la plupart.\u00a0 \u00ab Les choux qu\u2019on trouve ici, viennent tout droit du champ. Cela se sent et se voit. Et cela se go\u00fbtera une fois sur l\u2019assiette. \u00bb Un autre client estime que m\u00eame si \u00ab c\u2019est plus cher qu\u2019au supermarch\u00e9, la qualit\u00e9 se paie. Dans ce cas je suis pr\u00eat \u00e0 d\u00e9bourser davantage. \u00bb<\/p>\n

Toutefois certains clients ont \u00e9mis quelques petites remarques critiques,\u00a0 notamment concernant l\u2019espace r\u00e9duit entre les diff\u00e9rents ilots \u2013 \u00ab trop exigu pour y passer avec son caddie \u00bb – et concernant le processus de paiement inhabituel par tablettes et via des bornes.<\/p>\n

\u00ab Overijse est un projet pilote, dont nous tirerons des le\u00e7ons \u00bb, pr\u00e9cise Roelands, \u00ab mais une chose certaine, d\u2019autres points de vente suivront. Ils ne seront pas n\u00e9cessairement implant\u00e9s dans une ferme comme \u00e0 Overijse, mais \u00e9ventuellement dans une ancienne usine ou un autre type d\u2019espace. \u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Je savais que ce concept plairait \u00bb Samedi dernier l\u2019ouverture au grand public du tout premier magasin Cru a provoqu\u00e9 une r\u00e9elle ru\u00e9e : l\u2019ancienne ferme le long de la chauss\u00e9e de Bruxelles \u00e0 Overijse a accueilli pas moins de 1.500 clients. \u00ab Je savais que ce concept plairait \u00bb, se f\u00e9licite Jean-Pierre Roelands, […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe nouveau concept Cru de Colruyt d\u00e9marre en force - RetailDetail BE<\/title>\n<meta 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