{"id":7580,"date":"2014-12-02T14:05:13","date_gmt":"2014-12-02T14:05:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/davantage-de-ventes-couplees-durant-la-periode-dattente\/"},"modified":"2014-12-02T14:05:13","modified_gmt":"2014-12-02T14:05:13","slug":"davantage-de-ventes-couplees-durant-la-periode-dattente","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/davantage-de-ventes-couplees-durant-la-periode-dattente\/","title":{"rendered":"Davantage de ventes coupl\u00e9es durant la p\u00e9riode d\u2019attente"},"content":{"rendered":"<h2>Les ventes coupl\u00e9es augmentent<\/h2>\n<p>D\u2019un sondage effectu\u00e9 par le Syndicat Neutre pour Ind\u00e9pendants (SNI) aupr\u00e8s de 217 commer\u00e7ants de mode, il ressort que 29% des magasins pratiqueront la vente coupl\u00e9e au cours du mois de d\u00e9cembre. \u00ab Il y a deux ans ils n\u2019\u00e9taient que 11% \u00e0 le faire \u00bb, pr\u00e9cise Christine Mattheeuws, pr\u00e9sidente du SNI.<\/p>\n<p>Si les d\u00e9taillants de mode sont de plus en plus nombreux \u00e0 adopter cette pratique, c\u2019est parce que quasiment toutes les grandes cha\u00eenes proposent des offres conjointes, estime le SNI : \u00ab Bon nombre de commer\u00e7ants pensent qu\u2019ils sont oblig\u00e9s de suivre le mouvement pour des raisons de concurrence. Vu l\u2019automne doux et les \u00e9normes stocks dont disposent encore les magasins de mode, cette d\u00e9marche est tout \u00e0 fait compr\u00e9hensible. \u00bb<\/p>\n<h2>\n<br \/>P\u00e9riode de r\u00e9f\u00e9rence = p\u00e9riode d\u2019attente<\/h2>\n<p>Ces offres conjointes, du style \u2018deux articles achet\u00e9s, un gratuit\u2019, sont un moyen parfaitement l\u00e9gal de contourner l\u2019interdiction d\u2019octroyer des r\u00e9ductions durant la p\u00e9riode d\u2019attente. Cette p\u00e9riode d\u2019attente concerne les magasins de v\u00eatements, de chaussures et de maroquinerie et se termine le samedi 3 janvier, lors du d\u00e9but des soldes.<\/p>\n<p>Cette ann\u00e9e pour la premi\u00e8re fois la p\u00e9riode d\u2019attente commence le 3 d\u00e9cembre : \u00ab Jusqu\u2019\u00e0 l\u2019ann\u00e9e derni\u00e8re la p\u00e9riode d\u2019attente d\u00e9marrait le 6 d\u00e9cembre, mais d\u2019autre part la p\u00e9riode de r\u00e9f\u00e9rence \u2013 soit la p\u00e9riode o\u00f9 le prix le plus bas est d\u00e9terminant pour\u00a0 le calcul des soldes \u2013 d\u00e9butait le 1er d\u00e9cembre. Finalement cette synchronisation de dates est tout \u00e0 fait logique et simplifiera la vie des commer\u00e7ants de mode \u00bb, explique le SNI.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes coupl\u00e9es augmentent D\u2019un sondage effectu\u00e9 par le Syndicat Neutre pour Ind\u00e9pendants (SNI) aupr\u00e8s de 217 commer\u00e7ants de mode, il ressort que 29% des magasins pratiqueront la vente coupl\u00e9e au cours du mois de d\u00e9cembre. \u00ab Il y a deux ans ils n\u2019\u00e9taient que 11% \u00e0 le faire \u00bb, pr\u00e9cise Christine Mattheeuws, pr\u00e9sidente du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Davantage de ventes coupl\u00e9es durant la p\u00e9riode d\u2019attente - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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