{"id":7629,"date":"2014-12-05T14:44:46","date_gmt":"2014-12-05T14:44:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/une-campagne-de-sensibilisation-pour-un-e-commerce-plus-sur\/"},"modified":"2014-12-05T14:44:46","modified_gmt":"2014-12-05T14:44:46","slug":"une-campagne-de-sensibilisation-pour-un-e-commerce-plus-sur","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/une-campagne-de-sensibilisation-pour-un-e-commerce-plus-sur\/","title":{"rendered":"Une campagne de sensibilisation pour un e-commerce (plus) s\u00fbr"},"content":{"rendered":"

10 vid\u00e9os humoristiques<\/h2>\n

Au travers de cette campagne de sensibilisation \u2018e-shop-defense\u2019, comprenant 10 vid\u00e9os humoristiques<\/a>, compl\u00e9t\u00e9es par un site avec des conseils & astuces, le SPF Economie souhaite mettre en garde le consommateur contre les \u00e9ventuels risques li\u00e9s aux achats et ventes via internet.<\/p>\n

\u00ab Le message g\u00e9n\u00e9ral de cette campagne est que les consommateurs doivent utiliser leur bon sens<\/a> aussi lorsqu\u2019ils font des achats sur internet : les internautes font bien de prendre certaines pr\u00e9cautions lorsqu\u2019ils ach\u00e8tent online. L\u2019id\u00e9e est que la vigilance, en plus de quelques r\u00e8gles simples de s\u00e9curit\u00e9, rendront les op\u00e9rations digitales plus s\u00fbres et renforceront la confiance des internautes \u00bb, explique Chantal De Pauw du SPF Economie.<\/p>\n

\n
Agenda digital pour l\u2019Europe<\/h2>\n

Le timing de cette campagne n\u2019est pas le fruit du hasard : traditionnellement le mois de d\u00e9cembre est l\u2019un des mois les plus charg\u00e9s pour les webshops nationaux et internationaux.<\/p>\n

\u00a0<\/p>\n

N\u00e9anmoins cette campagne s\u2019inscrit dans un cadre plus g\u00e9n\u00e9ral, \u00e0 savoir \u00ab l\u2019Agenda digital pour l\u2019Europe \u00bb : l\u2019UE souhaite que 50% de la population effectue ses achats en ligne d\u2019ici 2015. Avec un pourcentage de 48% l\u2019an dernier la Belgique est en bonne voie, mais reste \u00e0 la traine par rapport aux pays voisins : France (59%), Allemagne et Pays-Bas (69%) et Royaume-Uni (77%).<\/p>\n

Autre objectif de l\u2019agenda digital : arriver \u00e0 ce que 33% des PME vendent et ach\u00e8tent en ligne d\u2019ici 2015 : en 2013 seuls 20% des PME belges ont re\u00e7u des commandes en ligne. Il y donc encore du pain sur la planche !<\/p>\n

En m\u00eame temps la cybercriminalit\u00e9 ne cesse d\u2019augmenter d\u2019ann\u00e9e en ann\u00e9e. Pas moins de 37% des internautes belges se m\u00e9fient des paiements online, alors que 45% craignent d\u2019\u00eatre victimes d\u2019une fraude avec leur carte de d\u00e9bit ou de cr\u00e9dit. Gr\u00e2ce \u00e0 sa nouvelle campagne, le SPF Economie esp\u00e8re faire \u00e9voluer les choses.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

10 vid\u00e9os humoristiques Au travers de cette campagne de sensibilisation \u2018e-shop-defense\u2019, comprenant 10 vid\u00e9os humoristiques, compl\u00e9t\u00e9es par un site avec des conseils & astuces, le SPF Economie souhaite mettre en garde le consommateur contre les \u00e9ventuels risques li\u00e9s aux achats et ventes via internet. \u00ab Le message g\u00e9n\u00e9ral de cette campagne est que les consommateurs […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nUne campagne de sensibilisation pour un 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