{"id":76485,"date":"2023-04-19T13:43:15","date_gmt":"2023-04-19T11:43:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76485"},"modified":"2023-04-19T13:44:19","modified_gmt":"2023-04-19T11:44:19","slug":"zalando-teste-un-assistant-shopping-ia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-teste-un-assistant-shopping-ia\/","title":{"rendered":"Zalando teste un assistant shopping IA"},"content":{"rendered":"\n<p>La plateforme en ligne <strong>Zalando <\/strong>souhaite utiliser le ChatGPT pour aider les clients lors de leurs achats. L&rsquo;entreprise met en place un test \u00e0 cet effet avec une s\u00e9lection limit\u00e9e de clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une nouvelle fa\u00e7on de d\u00e9couvrir<\/h2>\n\n\n\n<p>L&rsquo;id\u00e9e est de permettre aux clients de poser des questions de mani\u00e8re intuitive, par exemple : \u00ab Que puis-je porter pour une f\u00eate de mariage \u00e0 Santorin en juillet ? \u00bb L&rsquo;assistant shopping de Zalando fera une suggestion en langage humain, en se basant sur de nombreuses informations. Par exemple, l&rsquo;assistant comprendra qu&rsquo;il s&rsquo;agit d&rsquo;un \u00e9v\u00e9nement formel et estival. \u00c0 l&rsquo;avenir, Zalando souhaite \u00e9galement int\u00e9grer les go\u00fbts et pr\u00e9f\u00e9rences personnels des clients, qu&rsquo;il a distill\u00e9s \u00e0 partir de leurs achats pr\u00e9c\u00e9dents.<\/p>\n\n\n\n<p>La version test de l&rsquo;assistant d&rsquo;achat IA sera disponible dans l&rsquo;application et sur le site web, pour un nombre limit\u00e9 de clients en Allemagne, en Irlande, au Royaume-Uni et en Autriche.<\/p>\n\n\n\n<p>\u00ab Nous sommes tr\u00e8s enthousiastes \u00e0 l&rsquo;id\u00e9e de voir ce que ChatGPT peut faire pour nos clients. Alors que nous explorons le syst\u00e8me, nous voulons cr\u00e9er la meilleure exp\u00e9rience d&rsquo;achat possible avec les nouvelles fonctionnalit\u00e9s, \u00bb a d\u00e9clar\u00e9 Tian Su, vice-pr\u00e9sident de la personnalisation et de la recommandation chez Zalando.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plateforme en ligne Zalando souhaite utiliser le ChatGPT pour aider les clients lors de leurs achats. L&rsquo;entreprise met en place un test \u00e0 cet effet avec une s\u00e9lection limit\u00e9e de clients.<\/p>\n","protected":false},"author":20,"featured_media":76479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[287],"topic":[462],"region":[470],"class_list":["post-76485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-innovation","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando teste un assistant shopping IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La plateforme en ligne Zalando souhaite utiliser le ChatGPT pour aider les clients lors de leurs achats. 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