{"id":76560,"date":"2023-04-20T10:39:20","date_gmt":"2023-04-20T08:39:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76560"},"modified":"2023-04-20T10:39:23","modified_gmt":"2023-04-20T08:39:23","slug":"qui-est-toychamp-le-nouveau-proprietaire-de-dreamland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/qui-est-toychamp-le-nouveau-proprietaire-de-dreamland\/","title":{"rendered":"Qui est ToyChamp, le nouveau propri\u00e9taire de Dreamland ?"},"content":{"rendered":"\n

ToyChamp <\/strong>obtient 75 % des actions de Dreamland<\/strong>, ce qui l’enrichit d’un coup de 47 magasins de jouets. Pourtant, la formule n’est pas encore tr\u00e8s connue en Belgique. Qui est ce myst\u00e9rieux nouveau venu ?<\/p>\n\n\n\n

Au berceau de Fun<\/h2>\n\n\n\n

Derri\u00e8re ToyChamp se cache une v\u00e9ritable famille du jouet. Jusqu’au tournant du mill\u00e9naire, la famille Nolmans avait sa propre cha\u00eene avec six magasins de jouets portant son nom, Nolmans Familiewinkels, entre autres \u00e0 Olen, Hasselt et Tielt-Winge.<\/p>\n\n\n\n

Le groupe de magasins de chaussures Euroshoe \u00e9tait \u00e0 l’\u00e9poque dans le capital, mais voulait se d\u00e9barrasser de la diversification. Un changement de g\u00e9n\u00e9ration s’imposant \u00e9galement \u00e0 l’\u00e9poque, la famille a vendu les magasins en 2000 au groupe d’investisseurs Mitiska, qui les a finalement transform\u00e9s en Fun, en association avec les magasins Coemancenter de Flandre-Occidentale.<\/p>\n\n\n\n

Une escapade aux Pays-Bas<\/h2>\n\n\n\n

Cependant, la voix du sang est la plus forte. Li\u00e9s par une clause de non-concurrence en Belgique, les fr\u00e8res Nolmans s’installent d\u00e9j\u00e0 en 2001 aux Pays-Bas. Sous le nom de ToyChamp, ils y ont ouvert cinq magasins en un an. Aujourd’hui, ToyChamp compte 33 magasins, dont 24 aux Pays-Bas, sept dans le Limbourg belge et deux \u00e0 Anvers. Fait amusant : avant la reprise en 2000, Nolmans r\u00e9alisait un chiffre d’affaires de 570 millions de francs (encore belges) ; l’ann\u00e9e derni\u00e8re, le groupe a r\u00e9alis\u00e9 un chiffre d’affaires de 75 millions d’euros.<\/p>\n\n\n\n

Aujourd’hui, la famille Nolmans ach\u00e8ve son retour sur le devant de la sc\u00e8ne en rachetant 47 magasins Dreamland. La transaction n’est pas encore finalis\u00e9e, mais les deux entreprises annoncent d\u00e8s aujourd’hui l’accord de principe, apr\u00e8s plusieurs semaines de discussions intensives. L’acquisition devrait \u00eatre conclue d’ici la fin de l’ann\u00e9e.<\/p>\n\n\n\n

S\u00e9par\u00e9e mais parall\u00e8le<\/h2>\n\n\n\n

Quoi qu’il en soit, l’acquisition sera partielle. C’est un choix d\u00e9lib\u00e9r\u00e9, explique Koen Nolmans \u00e0 De Tijd. Colruyt reste propri\u00e9taire d’un quart de l’entreprise et conserve \u00e9galement la propri\u00e9t\u00e9 de tous les locaux. Nolmans a d\u00e9clar\u00e9 qu’il recherchait un partenaire et qu’il loue toujours ses emplacements, afin de conserver la flexibilit\u00e9. Les deux formules continueront \u00e9galement \u00e0 coexister, avec leur propre marque et leur propre si\u00e8ge.<\/p>\n\n\n\n

Bien que les cha\u00eenes soient tr\u00e8s similaires – des magasins de banlieue de 1 500 \u00e0 2 000 m\u00e8tres carr\u00e9s – ToyChamp met fortement l’accent sur les \u00ab\u00a0shop-in-shops\u00a0\u00bb et les animations en magasin pour ses jeunes clients. Les fr\u00e8res Nolmans sont donc convaincus qu’ils peuvent sauver Dreamland \u00ab\u00a0avec leurs 35 ans d’exp\u00e9rience\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

ToyChamp obtient 75 % des actions de Dreamland. Pourtant, la formule n’est pas encore tr\u00e8s connue. Qui est ce myst\u00e9rieux nouveau venu ?<\/p>\n","protected":false},"author":5,"featured_media":42028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[43],"company":[141,142,1031,1142],"topic":[282],"region":[226],"class_list":["post-76560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","extra-plus","company-colruyt-group","company-dreambaby","company-dreamland","company-toychamp","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"\nQui est ToyChamp, le nouveau propri\u00e9taire de Dreamland ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"ToyChamp obtient 75 % des actions de Dreamland. Pourtant, la formule n'est pas encore tr\u00e8s connue. 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