{"id":7660,"date":"2014-12-09T14:39:10","date_gmt":"2014-12-09T14:39:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/starbucks-lance-une-chaine-de-bars-a-cafe-haut-de-gamme\/"},"modified":"2014-12-09T14:39:10","modified_gmt":"2014-12-09T14:39:10","slug":"starbucks-lance-une-chaine-de-bars-a-cafe-haut-de-gamme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-lance-une-chaine-de-bars-a-cafe-haut-de-gamme\/","title":{"rendered":"Starbucks lance une cha\u00eene de bars \u00e0 caf\u00e9 \u2018haut de gamme\u2019"},"content":{"rendered":"<h2>100 caf\u00e9s Reserve en 5 ans \u00a0<\/h2>\n<p>Starbucks, qui aujourd\u2019hui compte quelque 21.000 bars \u00e0 caf\u00e9 dans le monde, souhaite reconqu\u00e9rir\u00a0 sa place dans le segment des bars \u00e0 caf\u00e9 plus chics (comprenez : plus chers). Soit \u00ab upgrader la marque \u00bb, comme le formule le vice-pr\u00e9sident ex\u00e9cutif Craig Russel.<\/p>\n<p>Cette semaine le groupe ouvrira <a href=\"http:\/\/www.businessweek.com\/articles\/2014-12-05\/starbucks-wants-to-be-fancy-again-opens-new-reserve-cafe#r=lr-sr\" target=\"_blank\" rel=\"noopener\">son premier \u00e9tablissement \u2018Reserve\u2019 dans un ancien showroom \u00e0 Seattle<\/a>, o\u00f9 les amateurs pourront non seulement d\u00e9guster des vari\u00e9t\u00e9s de caf\u00e9 exclusives, torr\u00e9fi\u00e9es sur place, mais \u00e9galement prendre une petite collation. Les visiteurs pourront y suivre de leurs propres yeux tout le processus allant du grain de caf\u00e9 vert jusqu\u2019\u00e0 la boisson finale.<\/p>\n<p>Ici pas de petites tables exig\u00fces, mais beaucoup d\u2019espace dans <a href=\"http:\/\/sprudge.com\/starbucks-roastery-tasting-room-seattle.html\" target=\"_blank\" rel=\"noopener\">un d\u00e9cor chaleureux o\u00f9 domine le bois<\/a>. Pas non plus de baristas, mais de v\u00e9ritables \u2018coffee masters\u2019. M\u00eame la c\u00e9l\u00e8bre petite sir\u00e8ne verte a disparu et a \u00e9t\u00e9 remplac\u00e9e par un R (de \u2018Reserve\u2019) surmont\u00e9 d\u2019une \u00e9toile.<\/p>\n<p>L\u2019objectif de Starbucks est d\u2019ouvrir 100 caf\u00e9s Reserve dans le monde end\u00e9ans les cinq ans, en se concentrant sur les \u00ab quartiers citadins branch\u00e9s \u00bb, \u00e0 commencer par les villes de Chicago, Washington, New York et Los Angeles.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>100 caf\u00e9s Reserve en 5 ans \u00a0 Starbucks, qui aujourd\u2019hui compte quelque 21.000 bars \u00e0 caf\u00e9 dans le monde, souhaite reconqu\u00e9rir\u00a0 sa place dans le segment des bars \u00e0 caf\u00e9 plus chics (comprenez : plus chers). Soit \u00ab upgrader la marque \u00bb, comme le formule le vice-pr\u00e9sident ex\u00e9cutif Craig Russel. Cette semaine le groupe ouvrira [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks lance une cha\u00eene de bars \u00e0 caf\u00e9 \u2018haut de gamme\u2019 - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/starbucks-lance-une-chaine-de-bars-a-cafe-haut-de-gamme\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks lance une cha\u00eene de bars \u00e0 caf\u00e9 \u2018haut de gamme\u2019 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"100 caf\u00e9s Reserve en 5 ans \u00a0 Starbucks, qui aujourd\u2019hui compte quelque 21.000 bars \u00e0 caf\u00e9 dans le monde, souhaite reconqu\u00e9rir\u00a0 sa place dans le segment des bars \u00e0 caf\u00e9 plus chics (comprenez : plus chers). Soit \u00ab upgrader la marque \u00bb, comme le formule le vice-pr\u00e9sident ex\u00e9cutif Craig Russel. 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