{"id":76762,"date":"2023-04-24T15:59:16","date_gmt":"2023-04-24T13:59:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76762"},"modified":"2023-04-24T15:59:20","modified_gmt":"2023-04-24T13:59:20","slug":"deux-nouveaux-magasins-pour-smartoys","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/deux-nouveaux-magasins-pour-smartoys\/","title":{"rendered":"Deux nouveaux magasins pour Smartoys"},"content":{"rendered":"\n

Smartoys<\/strong>, l’enseigne wallonne sp\u00e9cialis\u00e9e dans les jeux vid\u00e9o, les accessoires et le merchandising pour \u00ab\u00a0geeks\u00a0\u00bb, ouvrira prochainement deux nouvelles boutiques, dans les centres commerciaux Westland \u00e0 Anderlecht et Ville 2 \u00e0 Charleroi. Cela portera le nombre de magasins \u00e0 21.<\/p>\n\n\n\n

Public cible: les familles<\/h2>\n\n\n\n

Smartoys ouvrira un nouveau magasin \u00e0 Anderlecht le mercredi 26 avril et \u00e0 Charleroi le samedi 29 avril. La plus grande \u00ab cha\u00eene de la culture geek \u00bb en Belgique francophone comptera alors un total de 21 magasins. Chez Smartoys, les clients trouvent des figurines, t-shirts, mugs, peluches, lampes et autres produits des univers de Disney, Harry Potter et Pok\u00e9mon, entre autres. La cha\u00eene choisit des magasins d’environ 150 m\u00b2 dans les centres commerciaux, car c’est l\u00e0 que se trouve son public cible : les familles avec enfants.<\/p>\n\n\n\n

En 2022, l’entreprise a r\u00e9alis\u00e9 un chiffre d’affaires de 12 millions d’euros, soit une croissance de plus de 10 % par rapport \u00e0 2021. Smartoys doit cette forte croissance \u00e0 la popularit\u00e9 de ses produits sous licence, jeux de soci\u00e9t\u00e9, cartes \u00e0 collectionner et jeux vid\u00e9o, explique Laurent Allardin, le PDG de Change The Game, la soci\u00e9t\u00e9 derri\u00e8re les boutiques Smartoys. \u00ab Le gaming est toujours tr\u00e8s populaire mais nous avons remarqu\u00e9 que les jeux physiques et produits merchandising \u00e0 licences avaient \u00e9galement le vent en poupe. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Smartoys, l’enseigne wallonne sp\u00e9cialis\u00e9e dans les jeux vid\u00e9o, les accessoires et le merchandising pour \u00ab\u00a0geeks\u00a0\u00bb, ouvrira prochainement deux nouvelles boutiques, dans les centres commerciaux Westland \u00e0 Anderlecht et Ville 2 \u00e0 Charleroi. Cela portera le nombre de magasins \u00e0 21. <\/p>\n","protected":false},"author":3,"featured_media":76760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[1224],"topic":[276,310],"region":[226],"class_list":["post-76762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-smartoys","topic-expansion","topic-ouverture-de-magasin","region-belgique"],"acf":[],"yoast_head":"\nDeux nouveaux magasins pour Smartoys - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Smartoys, l'enseigne sp\u00e9cialis\u00e9e dans les jeux vid\u00e9o, les accessoires et le merchandising pour "geeks", ouvrira deux nouvelles boutiques.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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