{"id":76883,"date":"2023-04-25T17:02:29","date_gmt":"2023-04-25T15:02:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76883"},"modified":"2023-04-25T17:02:33","modified_gmt":"2023-04-25T15:02:33","slug":"zalando-essaie-une-cabine-dessayage-virtuelle","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-essaie-une-cabine-dessayage-virtuelle\/","title":{"rendered":"Zalando essaie une cabine d&rsquo;essayage virtuelle"},"content":{"rendered":"\n<p><strong>Zalando <\/strong>souhaite que des millions de clients essaient sa cabine d&rsquo;essayage virtuelle. Pour ce test, Zalando met \u00e0 disposition 22 jeans diff\u00e9rents que les clients peuvent essayer \u00e0 l&rsquo;aide d&rsquo;un avatar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Section sp\u00e9ciale \u00ab taille et coupe \u00bb<\/h2>\n\n\n\n<p>L&rsquo;absence de normes de taille pour les jeans rend souvent difficile la recherche de la bonne taille, ce qui entra\u00eene la frustration des clients et des co\u00fbts de retour \u00e9lev\u00e9s pour les d\u00e9taillants. Zalando veut maintenant trouver une solution en permettant aux clients de cr\u00e9er un avatar d&rsquo;eux-m\u00eames, apr\u00e8s quoi ils peuvent utiliser une carte thermique pour voir o\u00f9 le v\u00eatement choisi serre (trop) ou n&rsquo;est pas assez serr\u00e9.<\/p>\n\n\n\n<p>La cabine d&rsquo;essayage virtuelle a \u00e9t\u00e9 d\u00e9velopp\u00e9e en combinant des mod\u00e8les de coupe et l&rsquo;intelligence artificielle. \u00ab Nous voulons aider l&rsquo;industrie \u00e0 adopter davantage les logiciels de conception num\u00e9rique en 3D et les flux de travail pour la production de la mode. Ces processus g\u00e9n\u00e8rent les actifs num\u00e9riques n\u00e9cessaires \u00e0 la mise \u00e0 l&rsquo;\u00e9chelle d&rsquo;une exp\u00e9rience d&rsquo;essayage virtuel, \u00bb explique Stacia Carr, responsable de \u00ab la taille et de la coupe \u00bb chez Zalando.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando souhaite que des millions de clients essaient sa cabine d&rsquo;essayage virtuelle. Pour ce test, Zalando met \u00e0 disposition 22 jeans diff\u00e9rents que les clients peuvent essayer \u00e0 l&rsquo;aide d&rsquo;un avatar.<\/p>\n","protected":false},"author":20,"featured_media":76725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[287],"topic":[198,462],"region":[470],"class_list":["post-76883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-e-commerce","topic-innovation","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zalando essaie une cabine d&#039;essayage virtuelle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zalando souhaite que des millions de clients essaient sa cabine d&#039;essayage virtuelle. Pour ce test, Zalando met \u00e0 disposition 22 jeans diff\u00e9rents que les clients peuvent essayer \u00e0 l&#039;aide d&#039;un avatar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zalando-essaie-une-cabine-dessayage-virtuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zalando essaie une cabine d&#039;essayage virtuelle - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zalando souhaite que des millions de clients essaient sa cabine d&#039;essayage virtuelle. 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