{"id":77005,"date":"2023-04-27T11:15:47","date_gmt":"2023-04-27T09:15:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77005"},"modified":"2023-04-27T12:22:38","modified_gmt":"2023-04-27T10:22:38","slug":"la-chaine-de-restauration-pitaya-depose-le-bilan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-restauration-pitaya-depose-le-bilan\/","title":{"rendered":"La cha\u00eene de restauration Pitaya d\u00e9pose le bilan en Belgique"},"content":{"rendered":"\n<p>Le partenaire franchis\u00e9 belge de la cha\u00eene fran\u00e7aise de restauration <strong>Pitaya<\/strong> a d\u00e9pos\u00e9 son bilan. L&rsquo;entreprise, durement touch\u00e9e par la pand\u00e9mie et la crise des co\u00fbts, n&rsquo;a pas trouv\u00e9 de repreneur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mauvais timing<\/h2>\n\n\n\n<p>Les ambitions de Pitaya au Benelux ont \u00e9t\u00e9 compromises par un mauvais timing : le partenaire master franchise Alpha Tha\u00ef Benelux s&rsquo;est lanc\u00e9 en 2020, en pleine pand\u00e9mie, et a ensuite \u00e9t\u00e9 confront\u00e9 \u00e0 la crise des co\u00fbts. En f\u00e9vrier, l&rsquo;entreprise avait d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/pitaya-doit-mettre-en-veilleuse-ses-ambitions-au-benelux\/\">demand\u00e9 une restructuration judiciaire<\/a> car elle ne parvenait pas \u00e0 compenser la hausse des co\u00fbts par des augmentations de prix.<\/p>\n\n\n\n<p>Maintenant qu&rsquo;aucun repreneur n&rsquo;a \u00e9t\u00e9 trouv\u00e9 pour un red\u00e9marrage, l&rsquo;entreprise <a href=\"https:\/\/www.lecho.be\/entreprises\/horeca\/la-chaine-de-street-food-pitaya-depose-le-bilan\/10463527.html\">a d\u00e9pos\u00e9 une demande de mise en faillite<\/a> aupr\u00e8s du tribunal de l\u2019Entreprises, qui nommera un curateur, selon L&rsquo;Echo. Quelque 300 obligataires qui ont investi 1,4 million d&rsquo;euros dans la startup par l&rsquo;interm\u00e9diaire de la plateforme de crowdlending Beebonds risquent de ne pas r\u00e9cup\u00e9rer leur argent.<\/p>\n\n\n\n<p>Pitaya a finalement ouvert 11 restaurants en Belgique, dont neuf \u00e9taient encore ouverts jusqu&rsquo;\u00e0 r\u00e9cemment. Le franchis\u00e9 aspirait \u00e0 avoir 30 succursales en Belgique, 35 aux Pays-Bas et cinq au Luxembourg d&rsquo;ici sept ans. En France, avec plus de 150 points de vente, la cha\u00eene conna\u00eet le succ\u00e8s. Elle a r\u00e9cemment \u00e9t\u00e9 rachet\u00e9e par le Groupe Bertrand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le partenaire franchis\u00e9 belge de la cha\u00eene fran\u00e7aise de restauration Pitaya a d\u00e9pos\u00e9 son bilan. L&rsquo;entreprise, durement touch\u00e9e par la pand\u00e9mie et la crise des co\u00fbts, n&rsquo;a pas trouv\u00e9 de repreneur. <\/p>\n","protected":false},"author":3,"featured_media":72562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[1144],"topic":[1085],"region":[324],"class_list":["post-77005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pitaya","topic-faillite","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de restauration Pitaya d\u00e9pose le bilan en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le partenaire 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