{"id":77099,"date":"2023-04-28T09:20:06","date_gmt":"2023-04-28T07:20:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77099"},"modified":"2023-04-28T09:20:09","modified_gmt":"2023-04-28T07:20:09","slug":"les-couts-salariaux-obligent-carefour-a-faire-des-economies","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-couts-salariaux-obligent-carefour-a-faire-des-economies\/","title":{"rendered":"Les co\u00fbts salariaux obligent Carefour \u00e0 faire des \u00e9conomies"},"content":{"rendered":"\n<p>Dans les hypermarch\u00e9s de <strong>Carrefour <\/strong>en Belgique, les salaires sont les plus \u00e9lev\u00e9s de tout le secteur de la distribution. Pourtant, le distributeur n&rsquo;envisage pas pour l&rsquo;instant de c\u00e9der des magasins int\u00e9gr\u00e9s \u00e0 des entrepreneurs ind\u00e9pendants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Structurellement d\u00e9ficitaires<\/h2>\n\n\n\n<p>Carrefour Belgique est en croissance depuis trois trimestres cons\u00e9cutifs et vient de publier d&rsquo;excellents chiffres, avec <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/croissance-des-ventes-de-99-pour-carrefour-belgique\/\">une croissance comparable de 9,9 %<\/a> et des gains de parts de march\u00e9. Mais la situation des magasins int\u00e9gr\u00e9s de l&rsquo;entreprise &#8211; 40 hypermarch\u00e9s et 43 supermarch\u00e9s &#8211; est pr\u00e9caire : un certain nombre de magasins sont structurellement d\u00e9ficitaires. Le d\u00e9taillant n&rsquo;a pas voulu divulguer le nombre exacte.<\/p>\n\n\n\n<p>Les hypermarch\u00e9s en particulier souffrent des co\u00fbts salariaux \u00e9lev\u00e9s ; ils rel\u00e8vent de la commission paritaire 312, qui applique les bar\u00e8mes salariaux les plus \u00e9lev\u00e9s de tout le secteur du commerce de d\u00e9tail. C&rsquo;est un probl\u00e8me, d\u00e9clare le PDG Geoffroy Gersdorff \u00e0 De Tijd : \u00ab&nbsp;Il faut trouver une solution, <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/ceo-carrefour-het-is-problematisch-dat-onze-hypermarkten-de-hoogste-lonen-hebben\/10464012.html\">car le statu quo n&rsquo;est pas une option<\/a>.&nbsp;\u00bb L&rsquo;ann\u00e9e derni\u00e8re, Carrefour a encore enregistr\u00e9 une perte dans notre pays.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9duction des co\u00fbts<\/h2>\n\n\n\n<p>Le distributeur vise la rentabilit\u00e9 dans tous ses magasins. \u00ab&nbsp;Je nous donne trois mois, six mois ou un an &#8211; nous verrons &#8211; pour y parvenir&nbsp;\u00bb, d\u00e9clare M. Gersdorff. Mais aujourd&rsquo;hui, il n&rsquo;envisage pas, comme Delhaize, de vendre des magasins int\u00e9gr\u00e9s \u00e0 des op\u00e9rateurs ind\u00e9pendants. \u00ab&nbsp;En tant que distributeur, vous devez conna\u00eetre votre m\u00e9tier et comprendre vos clients. Pour cela, vous devez exploiter vous-m\u00eame une partie de vos magasins. Dans tous les pays, Carrefour exploite \u00e0 la fois des magasins en propre et des magasins ind\u00e9pendants.&nbsp;\u00bb<\/p>\n\n\n\n<p>Alors, comment le dirigeant entend-il redevenir rentable ? Tout d&rsquo;abord, en r\u00e9duisant les co\u00fbts. En travaillant plus efficacement dans les magasins, avec des produits sur des palettes ou dans des suremballages, par exemple. Carrefour ach\u00e8te aussi plus efficacement \u00e0 l&rsquo;\u00e9chelle europ\u00e9enne. Le distributeur r\u00e9organise son assortiment pour devenir plus efficace : le nombre de r\u00e9f\u00e9rences dans l&rsquo;alimentaire diminue de 10 %, et m\u00eame de 40 % dans le non-alimentaire. La part des marques de distributeur dans l&rsquo;assortiment augmente : elles repr\u00e9sentent d\u00e9j\u00e0 40 % des ventes et 30 % du volume. Par ailleurs, suite \u00e0 la perte des 89 supermarch\u00e9s du groupe Mestdagh, l&rsquo;entreprise pr\u00e9voit d&rsquo;ouvrir environ 25 magasins Market et Express par an.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans les hypermarch\u00e9s de Carrefour en Belgique, les salaires sont les plus \u00e9lev\u00e9s de tout le secteur de la distribution. Pourtant, le distributeur n&rsquo;envisage pas pour l&rsquo;instant de c\u00e9der des magasins int\u00e9gr\u00e9s \u00e0 des entrepreneurs ind\u00e9pendants. <\/p>\n","protected":false},"author":3,"featured_media":77095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[659],"extra":[],"company":[87],"topic":[],"region":[226],"class_list":["post-77099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-geoffroy-gersdorff","company-carrefour","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les co\u00fbts salariaux obligent Carefour \u00e0 faire des \u00e9conomies - RetailDetail BE<\/title>\n<meta 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