{"id":77423,"date":"2023-05-04T12:29:57","date_gmt":"2023-05-04T10:29:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77423"},"modified":"2023-05-04T12:30:00","modified_gmt":"2023-05-04T10:30:00","slug":"le-marche-de-la-mode-en-belgique-se-redresse","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-marche-de-la-mode-en-belgique-se-redresse\/","title":{"rendered":"Le march\u00e9 de la mode en Belgique se redresse"},"content":{"rendered":"\n

Apr\u00e8s des ann\u00e9es difficiles, le march\u00e9 belge de la mode se porte mieux, selon une \u00e9tude de Comeos. Chaque ann\u00e9e, nous achetons pour 6,8 milliards d’euros de v\u00eatements et de chaussures.<\/p>\n\n\n\n

Les baskets repr\u00e9sentent 30 %<\/h2>\n\n\n\n

L’\u00e9tude a \u00e9t\u00e9 r\u00e9alis\u00e9e par le bureau d’\u00e9tudes Shopperware, qui a interrog\u00e9 1 200 personnes<\/a>. Les ventes de v\u00eatements (y compris les sous-v\u00eatements) sont estim\u00e9es \u00e0 4,4 milliards par an. Les ventes de chaussures s’\u00e9l\u00e8vent \u00e0 1,7 milliard, les baskets \u00e9tant les plus populaires avec 30 % du chiffre d’affaires.<\/p>\n\n\n\n

Ce sont les femmes qui font le plus d’achats, avec une part de 54 %. Les hommes sont beaucoup moins nombreux, avec 37 %. La part des v\u00eatements pour enfants est de 9 %. En moyenne, les femmes belges d\u00e9pensent 758 euros par an, les hommes 512 euros par an.<\/p>\n\n\n\n

\"\"
Source : Comeos Fashion Survey 2023, chiffre d\u2019affaires march\u00e9 de la mode 2023 par sexe, en millions d\u2019\u20ac<\/em><\/figcaption><\/figure>\n\n\n\n

Les magasins physiques restent populaires<\/h2>\n\n\n\n

M\u00eame si les achats en ligne sont l\u00e0 pour rester, les Belges aiment toujours fl\u00e2ner dans les magasins physiques. Ils pr\u00e9f\u00e8rent le faire dans les zones commerciales (70 %), o\u00f9 diff\u00e9rentes cha\u00eenes de magasins de v\u00eatements sont rassembl\u00e9es. C’est surtout pour la mode de qualit\u00e9 que les magasins physiques sont encore populaires. Pour se faire livrer \u00e0 domicile, ils disposent d’un maximum de 8 euros. Un v\u00eatement ne va pas ? Dans ce cas, 64 % des Belges aimeraient pouvoir le retourner.<\/p>\n\n\n\n

Il reste cependant \u00e0 voir si le march\u00e9 de la mode peut continuer sur sa lanc\u00e9e. Avec l’augmentation du co\u00fbt des produits de base, les consommateurs ont tendance \u00e0 \u00e9conomiser sur les achats moins essentiels. Les consommateurs ne r\u00e9duiront pas les \u00ab\u00a0exp\u00e9riences\u00a0\u00bb telles que les voyages, mais ils r\u00e9duiront leurs achats de v\u00eatements, d’accessoires et de chaussures.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le march\u00e9 belge de la mode se porte mieux. Chaque ann\u00e9e, nous achetons pour 6,8 milliards d’euros de v\u00eatements et de chaussures.<\/p>\n","protected":false},"author":20,"featured_media":77376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[],"topic":[275],"region":[226],"class_list":["post-77423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","topic-analyse","region-belgique"],"acf":[],"yoast_head":"\nLe march\u00e9 de la mode en Belgique se redresse - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le march\u00e9 belge de la mode se porte mieux. 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