{"id":7772,"date":"2014-12-18T13:08:20","date_gmt":"2014-12-18T13:08:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/grandoptical-renouvelle-son-concept-de-magasin\/"},"modified":"2014-12-18T13:08:20","modified_gmt":"2014-12-18T13:08:20","slug":"grandoptical-renouvelle-son-concept-de-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/grandoptical-renouvelle-son-concept-de-magasin\/","title":{"rendered":"GrandOptical renouvelle son concept de magasin"},"content":{"rendered":"<h2>\u00a0\u00ab Le client avant tout \u00bb<\/h2>\n<p>GrandOptical, qui en France exploite 222 magasins d\u2019optique dans le segment \u2018haut de gamme\u2019, vient d\u2019inaugurer ses deux premiers magasins am\u00e9nag\u00e9s selon son nouveau concept. Il s\u2019agit du point de vente dans le centre commercial Parly 2 (pr\u00e8s de Paris) et du magasin en franchise de Mundolsheim (Alsace).<\/p>\n<p>Ce nouveau concept doit permettre au client de choisir des lunettes de mani\u00e8re plus intuitive et plus agr\u00e9able. \u00ab D\u00e9sormais nos montures sont subdivis\u00e9es selon quatre univers de style \u00bb, explique Christian B\u00e9drune, responsable des magasins en franchise. \u00ab Nos opticiens conseillent et assistent le client dans le choix de son style via un petit quizz concernant ses go\u00fbts, ses envies et ses habitudes vestimentaires. \u00bb<\/p>\n<p>Pour l\u2019heure on ignore encore si le nouveau concept sera d\u00e9ploy\u00e9 dans les 28 points de vente belges. GrandOptical est la petite s\u0153ur \u2018premium\u2019 de Pearle, qui se profile davantage comme casseur de prix. Les deux cha\u00eenes font partie du groupe Grandvision, propri\u00e9t\u00e9 du holding n\u00e9erlandais HAL (qui envisage l\u2019introduction en bourse de sa division d\u2019optique).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0\u00ab Le client avant tout \u00bb GrandOptical, qui en France exploite 222 magasins d\u2019optique dans le segment \u2018haut de gamme\u2019, vient d\u2019inaugurer ses deux premiers magasins am\u00e9nag\u00e9s selon son nouveau concept. Il s\u2019agit du point de vente dans le centre commercial Parly 2 (pr\u00e8s de Paris) et du magasin en franchise de Mundolsheim (Alsace). Ce [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GrandOptical renouvelle son concept de magasin - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/grandoptical-renouvelle-son-concept-de-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GrandOptical renouvelle son concept de magasin - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00a0\u00ab Le client avant tout \u00bb GrandOptical, qui en France exploite 222 magasins d\u2019optique dans le segment \u2018haut de gamme\u2019, vient d\u2019inaugurer ses deux premiers magasins am\u00e9nag\u00e9s selon son nouveau concept. 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