{"id":77743,"date":"2023-05-10T11:48:43","date_gmt":"2023-05-10T09:48:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77743"},"modified":"2023-05-11T12:08:49","modified_gmt":"2023-05-11T10:08:49","slug":"frans-muller-franchiser-delhaize-est-la-seule-option","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/frans-muller-franchiser-delhaize-est-la-seule-option\/","title":{"rendered":"Frans Muller : \u00ab\u00a0Franchiser Delhaize est la seule option\u00a0\u00bb"},"content":{"rendered":"\n

Ahold Delhaize<\/strong> reste convaincu \u00e0 100% du passage \u00e0 un mod\u00e8le de franchise chez Delhaize<\/strong>. Le directeur g\u00e9n\u00e9ral Frans Muller pense \u00e9galement que la pire des oppositions est pass\u00e9e, maintenant que tous les magasins sont \u00e0 nouveau ouverts.<\/p>\n\n\n\n

La Belgique n’est \u00ab pas tr\u00e8s flexible \u00bb<\/h2>\n\n\n\n

Le projet de transformation chez Delhaize b\u00e9n\u00e9ficie du soutien total de la direction d’Ahold Delhaize. La multinationale souhaite am\u00e9liorer l’efficacit\u00e9 de l’ensemble du groupe, et les projets de Delhaize de franchiser les 128 magasins qui lui appartiennent encore en font partie. \u00ab Aujourd’hui, 636 magasins sont d\u00e9j\u00e0 franchis\u00e9s \u00bb, a soulign\u00e9 le CEO, et le passage complet \u00e0 la franchise reste la seule voie \u00e0 suivre.<\/p>\n\n\n\n

Plus pr\u00e9cis\u00e9ment, il s’agit de la \u00ab seule option pour une croissance renouvel\u00e9e \u00e0 long terme \u00bb. \u00ab Le march\u00e9 belge est en difficult\u00e9 depuis des ann\u00e9es \u00bb parce que le pays n’est \u00ab pas tr\u00e8s flexible \u00bb, qu’il y a d\u00e9j\u00e0 beaucoup de magasins et que la concurrence sur les prix est f\u00e9roce. C’est ce qu’a d\u00e9clar\u00e9 Frans Muller, le directeur g\u00e9n\u00e9ral, lors d’une conf\u00e9rence t\u00e9l\u00e9phonique avec les investisseurs \u00e0 la suite des r\u00e9sultats trimestriels<\/a>.<\/p>\n\n\n\n

Le pire est pass\u00e9 ?<\/h2>\n\n\n\n

Le dirigeant admet que les n\u00e9gociations ne sont \u00ab\u00a0pas faciles\u00a0\u00bb, mais il insiste \u00e0 nouveau sur le fait que les employ\u00e9s conserveront leurs salaires et leurs conditions de travail m\u00eame apr\u00e8s la reprise. Une nouvelle r\u00e9union avec les syndicats est pr\u00e9vue le 23 mai, mais la direction estime d\u00e9j\u00e0 que le pire est pass\u00e9.<\/p>\n\n\n\n

\u00ab Nous sommes heureux de constater que tous les magasins sont \u00e0 nouveau ouverts. Les ventes reviennent \u00e9galement \u00e0 leurs niveaux normaux. Nous pensons que l’impact des gr\u00e8ves est largement derri\u00e8re nous et que l’impact financier de la transition s’att\u00e9nuera \u00e9galement au cours de l’ann\u00e9e, \u00bb a \u00e9galement d\u00e9clar\u00e9 Natalie Knight, directrice financi\u00e8re.<\/p>\n\n\n\n

Baisse des ventes et des marges<\/h2>\n\n\n\n

Les co\u00fbts de la r\u00e9organisation ne sont en tout cas que \u00ab limit\u00e9s \u00bb. Au premier trimestre, Ahold Delhaize a enregistr\u00e9 un co\u00fbt de restructuration de 15 millions d’euros, mais ce n’\u00e9tait pas seulement pour Delhaize. Les gr\u00e8ves ont toutefois pes\u00e9 sur les ventes et la marge d’exploitation. Le groupe de supermarch\u00e9s a enregistr\u00e9 une croissance des ventes comparables de 6,1 % en Europe ; sans les gr\u00e8ves, cette croissance aurait \u00e9t\u00e9 de 7,7 %. La marge a \u00e9galement diminu\u00e9 de pr\u00e8s d’un point de pourcentage.<\/p>\n\n\n\n

Apr\u00e8s le franchisage, qui doit d’ailleurs encore avoir lieu cette ann\u00e9e, Delhaize sera surtout en mesure d’augmenter les marges. Cela devrait les rapprocher de la moyenne du groupe. En outre, les ventes diminueront bri\u00e8vement en raison de la transition, mais le groupe s’attend \u00e0 ce qu’elles augmentent ensuite plus rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahold Delhaize reste convaincu du passage \u00e0 un mod\u00e8le de franchise chez Delhaize. Frans Muller pense que la pire des oppositions est pass\u00e9e.<\/p>\n","protected":false},"author":5,"featured_media":72457,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[200],"extra":[43],"company":[124,196],"topic":[332],"region":[226],"class_list":["post-77743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","people-frans-muller","extra-plus","company-ahold-delhaize","company-delhaize","topic-restructuration","region-belgique"],"acf":[],"yoast_head":"\nFrans Muller : \u00ab\u00a0Franchiser Delhaize est la seule option\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ahold Delhaize reste convaincu du passage \u00e0 un mod\u00e8le de franchise chez Delhaize. 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