{"id":77797,"date":"2023-05-10T15:47:03","date_gmt":"2023-05-10T13:47:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77797"},"modified":"2023-05-11T12:29:02","modified_gmt":"2023-05-11T10:29:02","slug":"inno-rouvre-deux-magasins-a-bruxelles-apres-avoir-fait-peau-neuve","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inno-rouvre-deux-magasins-a-bruxelles-apres-avoir-fait-peau-neuve\/","title":{"rendered":"Inno rouvre deux magasins \u00e0 Bruxelles apr\u00e8s avoir fait peau neuve"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77783\" data-id=\"77783\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-3.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-3.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-3-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77785\" data-id=\"77785\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-2.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-2-768x576.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77787\" data-id=\"77787\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9791.bis_-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9791.bis_-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9791.bis_-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9791.bis_-768x576.jpg 768w, 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768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9859-1536x1016.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9859-2048x1355.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-BP6B9859-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77791\" data-id=\"77791\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-1.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-1.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-1-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77793\" data-id=\"77793\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-4.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-4.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Nieuwstraat-4-225x300.jpg 225w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77795\" data-id=\"77795\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-660x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-660x1024.jpg 660w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-193x300.jpg 193w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-768x1191.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-990x1536.jpg 990w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249-1321x2048.jpg 1321w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/INNO-Brussel-Louiza-BP6B0249.jpg 1612w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Inno<\/strong> a rouvert ses succursales bruxelloises de la rue Neuve et de l&rsquo;avenue Louise apr\u00e8s un relooking complet. La cha\u00eene de grands magasins est \u00e0 la hauteur de son positionnement haut de gamme avec un look exclusif.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Num\u00e9rique et haut de gamme<\/h2>\n\n\n\n<p>Avec le remodelage de deux grands magasins bruxellois, Inno franchit une nouvelle \u00e9tape dans le projet de repositionnement strat\u00e9gique lanc\u00e9 par le CEO Armin Devender en 2020, avec deux lignes de force claires : la digitalisation et la premiumisation. Le d\u00e9taillant <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/inno-se-reinvente-et-ouvre-un-marketplace-en-ligne\/\">a ouvert une place de march\u00e9 num\u00e9rique<\/a> en 2021 qui agit comme une extension des 16 magasins physiques : les visiteurs y trouveront \u00e9galement des marques qui ne figurent pas dans les rayons de la cha\u00eene de grands magasins.<\/p>\n\n\n\n<p>Dans le m\u00eame temps, l&rsquo;entreprise a commenc\u00e9 \u00e0 remodeler ses 16 succursales. Le premier a \u00e9t\u00e9 celui de Schoten, puis ceux de Li\u00e8ge, Louvain et Waasland Shopping, entre autres, ont d\u00e9j\u00e0 fait peau neuve. Ces derniers mois, la soci\u00e9t\u00e9 s&rsquo;est occup\u00e9e des importantes succursales bruxelloises de la rue Neuve et de l&rsquo;avenue Louise. Ceux-ci sont en train de vivre leur grande r\u00e9ouverture.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelles marques<\/h2>\n\n\n\n<p>\u00ab\u00a0Nous positionnons Inno comme un grand magasin premium. La section parfumerie se concentre sur un assortiment de luxe et la section mode mise sur les marques premium \u00bb, explique Armin Devender. En m\u00eame temps, la cha\u00eene de grands magasins veut \u00eatre une destination d\u00e9mocratique et accessible o\u00f9 tout le monde est le bienvenu.<\/p>\n\n\n\n<p>Qu&rsquo;est-ce qui va changer pour les clients ? Ils feront leurs achats dans un int\u00e9rieur chaleureux et branch\u00e9, o\u00f9 chaque rayon aura sa propre atmosph\u00e8re et son propre caract\u00e8re. L&rsquo;ambiance est \u00e9l\u00e9gante et calme, avec des coins salon et des plantes. Parmi les \u00e9l\u00e9ments qui attirent l&rsquo;attention, on trouve de grands \u00e9crans num\u00e9riques et des kiosques dot\u00e9s d&rsquo;\u00e9crans tactiles aux escaliers roulants et aux ascenseurs, qui informent les clients. De nouvelles marques font leur apparition dans les diff\u00e9rents rayons. Pour une pause caf\u00e9, smoothies, salades, sandwiches et desserts, il y a le partenaire d&rsquo;Inno, Bon.<\/p>\n\n\n\n<p>Pour les acheteurs de luxe \u00e9trangers, l&rsquo;Inno de Bruxelles et de Bruges proposera \u00e0 partir de juin le service Global Blue, qui permet un remboursement instantan\u00e9 de la TVA sur les achats effectu\u00e9s en Belgique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le vent tourne ?<\/h2>\n\n\n\n<p>Les premiers r\u00e9sultats du repositionnement de la cha\u00eene de grands magasins belge sont plus qu&rsquo;encourageants : apr\u00e8s deux ann\u00e9es difficiles, Inno a r\u00e9alis\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/inno-renoue-avec-les-benefices-cette-annee\/\">un EBITDA positif de dix millions d&rsquo;euros en 2022<\/a>. Le vent semble donc avoir tourn\u00e9.<\/p>\n\n\n\n<p>Bien que les difficult\u00e9s de la soci\u00e9t\u00e9 m\u00e8re Galeria Karstadt Kaufhof en Allemagne jettent toujours une ombre sur le d\u00e9taillant. Ce groupe de grands magasins est lourdement endett\u00e9 et fait l&rsquo;objet d&rsquo;une restructuration majeure. Mais Inno poursuit sa route en toute ind\u00e9pendance. Les rumeurs concernant une \u00e9ventuelle vente des 16 magasins belges <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-vente-nest-pas-imminente-inno-poursuit-son-repositionnement-strategique\/\">sont pr\u00e9matur\u00e9es<\/a>, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9 allemande en f\u00e9vrier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>INNO a rouvert ses succursales bruxelloises de la rue Neuve et de l&rsquo;avenue Louise apr\u00e8s un relooking complet. La cha\u00eene de grands magasins est \u00e0 la hauteur de son positionnement haut de gamme avec un look exclusif.<\/p>\n","protected":false},"author":3,"featured_media":77783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[244],"topic":[340],"region":[226],"class_list":["post-77797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-inno","topic-concept-de-magasin","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inno rouvre deux magasins \u00e0 Bruxelles apr\u00e8s avoir fait peau neuve - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Inno a 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