{"id":77798,"date":"2023-05-10T15:48:21","date_gmt":"2023-05-10T13:48:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77798"},"modified":"2023-05-10T15:48:23","modified_gmt":"2023-05-10T13:48:23","slug":"van-marcke-ouvre-un-magasin-virtuel-de-salles-de-bains-au-coeur-danvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/van-marcke-ouvre-un-magasin-virtuel-de-salles-de-bains-au-coeur-danvers\/","title":{"rendered":"Van Marcke ouvre un magasin virtuel de salles de bains au c\u0153ur d&rsquo;Anvers"},"content":{"rendered":"\n<p><strong>Van Marcke<\/strong> ouvre un magasin virtuel mais physique \u00e0 Anvers : dans la rue commer\u00e7ante Hopland, les clients peuvent composer la salle de bains de leurs r\u00eaves de mani\u00e8re enti\u00e8rement num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Premi\u00e8re mondiale dans le secteur sanitaire<\/h2>\n\n\n\n<p>Aujourd&rsquo;hui, Van Marcke Lab a ouvert ses portes au c\u0153ur d&rsquo;Anvers. Ce \u00ab\u00a0concept &amp; experience store\u00a0\u00bb inhabituel ne fait que 80 m\u00b2, mais les visiteurs peuvent y am\u00e9nager une salle de bains compl\u00e8te. Des murs d&rsquo;\u00e9crans interactifs et des tables permettent de composer une salle de bains enti\u00e8rement num\u00e9rique, de la visualiser grandeur nature et, avec l&rsquo;aide d&rsquo;un conseiller d&rsquo;int\u00e9rieur, de la faire vivre en 3D dans sa propre salle de bains.<\/p>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;une premi\u00e8re mondiale dans le secteur sanitaire, d\u00e9clare Van Marcke. \u00ab Nous avons d\u00e9cid\u00e9 de mettre sur pied un projet unique et innovant qui apporte beaucoup plus de confort \u00e0 l\u2019achat en ligne d\u2019un produit techniquement complexe comme une salle de bains \u00bb, explique Aldric d&rsquo;Oultremont. Il fait partie de la quatri\u00e8me g\u00e9n\u00e9ration de l&rsquo;entreprise familiale belge et est le responsable du concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le num\u00e9rique avec une touche physique<\/h2>\n\n\n\n<p>Sur des \u00e9crans tactiles interactifs, les clients d\u00e9couvrent d&rsquo;abord la gamme de produits. Les combinaisons de produits prennent ensuite vie sur de grands \u00e9crans LED gr\u00e2ce \u00e0 la technologie DeepScreen. Les conseillers en am\u00e9nagement int\u00e9rieur de Van Marcke sont alors pr\u00eats \u00e0 placer les combinaisons de produits dans la salle de bains du client. Une table \u00e0 dessin interactive est utilis\u00e9e \u00e0 cet effet. Enfin, le r\u00e9sultat est visualis\u00e9 en 3D et le devis est \u00e9galement pr\u00eat imm\u00e9diatement. Le showroom vise ainsi \u00e0 r\u00e9pondre \u00e0 la demande croissante de solutions compl\u00e8tes.<\/p>\n\n\n\n<p>La table \u00e0 dessin interactive est d&rsquo;ailleurs le premier produit de Modulab, la propre start-up de Van Marcke. \u00ab Notre mission est en effet d\u2019\u00eatre des cr\u00e9ateurs de confort. Nous sommes intimement convaincus que l\u2019int\u00e9gration de la technologie num\u00e9rique est cruciale pour que les futures d\u00e9cisions d\u2019achat de nos clients soient r\u00e9ellement confortables \u00bb, explique Caroline Van Marcke, PDG du groupe Van Marcke.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Van Marcke ouvre un magasin virtuel mais physique \u00e0 Anvers : les clients peuvent y composer leur salle de bains de mani\u00e8re enti\u00e8rement num\u00e9rique.<\/p>\n","protected":false},"author":5,"featured_media":77763,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[763],"topic":[198,462,310],"region":[561],"class_list":["post-77798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","company-van-marcke","topic-e-commerce","topic-innovation","topic-ouverture-de-magasin","region-anvers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van Marcke ouvre un magasin virtuel de salles de bains au c\u0153ur d&#039;Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Van Marcke ouvre un magasin virtuel mais physique \u00e0 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