{"id":7792,"date":"2014-12-22T09:49:53","date_gmt":"2014-12-22T09:49:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-evalue-limpact-des-annonces-online-sur-les-visites-en-magasin\/"},"modified":"2014-12-22T09:49:53","modified_gmt":"2014-12-22T09:49:53","slug":"google-evalue-limpact-des-annonces-online-sur-les-visites-en-magasin","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/google-evalue-limpact-des-annonces-online-sur-les-visites-en-magasin\/","title":{"rendered":"Google \u00e9value l\u2019impact des annonces online sur les visites en magasin"},"content":{"rendered":"

Partager la localisation<\/h2>\n

Le nouvel outil de Google calcule combien de clients se rendent dans un magasin physique<\/a> end\u00e9ans les 30 jours apr\u00e8s avoir vu une annonce publicitaire. La seule condition est que les utilisateurs partagent leur localisation avec Google sur leur smartphone.<\/p>\n

Actuellement Office Depot et Famous Footwear ont d\u00e9j\u00e0 recours \u00e0 ce service. Chez Famous Footwear, qui utilise le syst\u00e8me depuis un an environ, des chiffres d\u00e9montrent que 15 \u00e0 17% des clics sur une annonce publicitaire r\u00e9sultent en une visite en magasin. Chez Office Depot le syst\u00e8me leur permet de v\u00e9rifier quels sont les produits que le client recherche d\u2019abord online, avant de passer en magasin.<\/p>\n

Store Visits est l\u2019un des outils lanc\u00e9s par Google, lui permettant de tirer profit des ventes offline, qui pour l\u2019instant restent majoritaires par rapport aux ventes online. Actuellement le syst\u00e8me est disponible uniquement aux Etats-Unis, mais il sera d\u00e9ploy\u00e9 ailleurs dans les mois \u00e0 venir.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Partager la localisation Le nouvel outil de Google calcule combien de clients se rendent dans un magasin physique end\u00e9ans les 30 jours apr\u00e8s avoir vu une annonce publicitaire. La seule condition est que les utilisateurs partagent leur localisation avec Google sur leur smartphone. Actuellement Office Depot et Famous Footwear ont d\u00e9j\u00e0 recours \u00e0 ce service. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nGoogle \u00e9value l\u2019impact des annonces online sur les visites en magasin - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/google-evalue-limpact-des-annonces-online-sur-les-visites-en-magasin\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google \u00e9value l\u2019impact des annonces online sur les visites en magasin - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Partager la localisation Le nouvel outil de Google calcule combien de clients se rendent dans un magasin physique end\u00e9ans les 30 jours apr\u00e8s avoir vu une annonce publicitaire. 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