{"id":77977,"date":"2023-05-12T14:06:18","date_gmt":"2023-05-12T12:06:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77977"},"modified":"2023-05-12T14:06:22","modified_gmt":"2023-05-12T12:06:22","slug":"lidl-supprimera-les-folders-en-papier-dans-quatre-grandes-villes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-supprimera-les-folders-en-papier-dans-quatre-grandes-villes\/","title":{"rendered":"Lidl supprimera les folders en papier dans quatre grandes villes"},"content":{"rendered":"\n<p>\u00c0 Namur, Li\u00e8ge, Anvers et Gand, Lidl cessera de distribuer de folders promotionnels en papier \u00e0 partir de la semaine prochaine. Cette mesure permettra de r\u00e9duire la circulation de 10 % : une \u00e9conomie importante, b\u00e9n\u00e9fique pour l&rsquo;environnement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D&rsquo;autres villes suivront<\/h2>\n\n\n\n<p>\u00c0 partir de la semaine prochaine, Lidl mettra encore plus l&rsquo;accent sur la communication num\u00e9rique. Dans les grandes villes de Namur, Li\u00e8ge, Anvers et Gand, 35 % des habitants ne souhaitent d\u00e9j\u00e0 plus recevoir de d\u00e9pliants en papier dans leur bo\u00eete aux lettres. Le discounter y arr\u00eatera donc la distribution de folders. Les clients pourront consulter les offres de la cha\u00eene dans l&rsquo;application Lidl Plus, sur lidl.be ou consulter les d\u00e9pliants disponibles en magasin.<\/p>\n\n\n\n<p>Jusqu&rsquo;\u00e0 pr\u00e9sent, Lidl imprimait encore 1,9 million de folders en version papier chaque semaine. En ne distribuant plus de folders dans les quatre plus grandes villes belges, le d\u00e9taillant peut d\u00e9j\u00e0 r\u00e9duire ce tirage de 10 %. Il investira une grande partie des co\u00fbts \u00e9conomis\u00e9s dans la communication num\u00e9rique. Apr\u00e8s une \u00e9valuation dans les mois \u00e0 venir, d&rsquo;autres villes et municipalit\u00e9s pourraient suivre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 Namur, Li\u00e8ge, Anvers et Gand, Lidl cessera de distribuer de folders promotionnels en papier \u00e0 partir de la semaine prochaine. Cette mesure permettra de r\u00e9duire la circulation de 10 % : une \u00e9conomie importante, b\u00e9n\u00e9fique pour l&rsquo;environnement.<\/p>\n","protected":false},"author":3,"featured_media":77974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[488],"region":[226],"class_list":["post-77977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl supprimera les folders en papier dans quatre grandes villes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 Namur, Li\u00e8ge, Anvers et 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