{"id":78034,"date":"2023-05-15T10:34:32","date_gmt":"2023-05-15T08:34:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78034"},"modified":"2023-05-15T10:34:35","modified_gmt":"2023-05-15T08:34:35","slug":"comment-lautomatisation-transforme-le-retail","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/comment-lautomatisation-transforme-le-retail\/","title":{"rendered":"Comment l\u2019automatisation transforme le retail"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78028\" data-id=\"78028\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01-1024x673.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01-1024x673.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01-768x505.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-01.jpg 1453w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"933\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78030\" data-id=\"78030\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-02.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-02.jpg 638w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/ZEB-TCOG-02-205x300.jpg 205w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"434\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78032\" data-id=\"78032\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/Self-Checkout-WHS-Brussel.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/Self-Checkout-WHS-Brussel.png 327w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/Self-Checkout-WHS-Brussel-226x300.png 226w\" sizes=\"(max-width: 327px) 100vw, 327px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><em>(Publireportage)<\/em> De simples \u00e9crans tactiles aux caisses automatiques en passant par des robots qui circulent dans les rayons et des magasins de proximit\u00e9 sans personnel, l\u2019automatisation du retail entre dans une nouvelle phase. Le sp\u00e9cialiste des logiciels et Trusted Microsoft ERP Partner <strong>TCOG<\/strong> en d\u00e9crit les avantages pour les retailers et leurs clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nouvelles g\u00e9n\u00e9rations de kiosques en libre-service<\/h2>\n\n\n\n<p>Dans les boutiques de WHSmith \u00e0 l\u2019a\u00e9roport de Bruxelles, les kiosques en libre-service combin\u00e9s \u00e0 des terminaux de paiement sont plus nombreux que les caisses traditionnelles avec personnel. Les clients y prennent rapidement un magazine, un en-cas ou une boisson qu\u2019ils paient avec leur carte ou leur smartphone, au moyen d\u2019un code QR. Les files aux caisses appartiennent \u00e0 l\u2019histoire. Cette \u00e9volution illustre une tendance forte dans le retail, d\u00e9clarent Francis Adams et Jimmy Depaepe, respectivement CEO &amp; Managing Partner et CXO &amp; Managing Partner de l\u2019\u00e9diteur de logiciels TCOG, qui a install\u00e9 ces kiosques dans les boutiques de l\u2019a\u00e9roport.<\/p>\n\n\n\n<p>\u00c9videmment, des \u00e9crans publicitaires et autres \u00e9crans tactiles permettant aux clients d\u2019acc\u00e9der \u00e0 des informations comme des plans interactifs des grands centres commerciaux existent depuis un certain temps. Mais de nouvelles g\u00e9n\u00e9rations de kiosques en libre-service apparaissent peu \u00e0 peu et ont un impact plus profond sur le processus d\u2019achat. Sans \u00eatre hors de prix. Fondamentalement, il s\u2019agit de caisses enregistreuses dont l\u2019\u00e9cran est retourn\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les retailers attirent un public plus jeune<\/h2>\n\n\n\n<p>Prenons l\u2019exemple de kiosques en libre-service permettant aux clients de consulter et de commander des articles. Dans un magasin de mode sans kiosque, un client qui ne trouve rien \u00e0 sa taille repart. S\u2019il y a un kiosque, le client pourra voir dans quel magasin la taille en question est disponible ou commander l\u2019article en ligne. C\u2019est du chiffre d\u2019affaires suppl\u00e9mentaire.<\/p>\n\n\n\n<p>Les \u00e9crans tr\u00e8s intuitifs accompagnent rapidement le client vers les informations qu\u2019ils recherchent ou tout au long du processus de paiement, sans barri\u00e8re linguistique. Des applications avec codes QR simplifient et r\u00e9duisent le co\u00fbt du processus de paiement. De nombreux kiosques proposent \u00e9galement des solutions de type <em>click-and-collect<\/em>. De plus, l\u2019int\u00e9gration de l\u2019intelligence artificielle les rend plus malins. Et quand ces kiosques commencent \u00e0 circuler dans les magasins, ils se transforment en v\u00e9ritables robots qui constituent une attraction en soi. Les g\u00e9n\u00e9rations Y et Z semblent \u00eatre particuli\u00e8rement friandes des kiosques et autres chatbots. Elles ont grandi dans un monde num\u00e9rique, l\u2019utilisation d\u2019un \u00e9cran tactile leur est parfaitement naturelle. Gr\u00e2ce aux kiosques, les retailers attirent donc un public plus jeune dans leurs points de vente physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magasin sans personnel<\/h2>\n\n\n\n<p>TCOG ne propose pas de robots, mais des boutiques en ligne, des <a href=\"https:\/\/www.tcog.be\/blog\/5-voordelen-van-scan-pay-go\/\">concepts scan-pay-go<\/a>, des solutions click &amp; collect et des kiosques en libre-service sont int\u00e9gr\u00e9s dans le <a href=\"https:\/\/www.tcog.be\/oplossingen\/software-solutions\/ls-retail\/\">logiciel LS Retail<\/a> dont TCOG est le distributeur exclusif au Benelux et qui est d\u00e9j\u00e0 pr\u00eat \u00e0 prendre le contr\u00f4le de magasins enti\u00e8rement automatis\u00e9s, sans personnel. Une tendance qui nous vient de Scandinavie. Nos clients nous disent qu\u2019il est de plus en plus difficile de trouver des employ\u00e9s. Les robots et les kiosques sont toujours pr\u00e9sents, m\u00eame le week-end.<\/p>\n\n\n\n<p>L\u2019automatisation aide ainsi les retailers \u00e0 conserver le contr\u00f4le de leurs charges salariales et \u00e0 gagner en productivit\u00e9. \u00c0 Reykjavik, le d\u00e9taillant local N\u00e6r a ouvert une \u00e9picerie automatis\u00e9e fonctionnant 24 heures sur 24, sept jours sur sept, sur la base de la technologie ScanPayGo de LS Retail. Les clients installent l\u2019application N\u00e6r sur leur smartphone pour acc\u00e9der au magasin, scanner les produits et payer leurs achats en toute s\u00e9curit\u00e9. L\u2019application permet \u00e9galement de cr\u00e9er des listes de courses, d\u2019accumuler des points et de recevoir des offres personnalis\u00e9es. Et comme l\u2019application ScanPayGo est reli\u00e9e \u00e0 <a href=\"https:\/\/www.tcog.be\/oplossingen\/software-solutions\/ls-retail\/ls-central-for-retail\/\">LS Central<\/a>, toutes les donn\u00e9es relatives aux articles sont disponibles en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tags RFID<\/h2>\n\n\n\n<p>Les supermarch\u00e9s, o\u00f9 la concurrence et la pression sur les prix sont intenses, se pr\u00eatent bien \u00e0 ces concepts automatis\u00e9s. C\u2019est moins le cas dans le secteur de la mode avec ses produits un peu plus chers et l\u2019importance qu\u2019y rev\u00eat l\u2019exp\u00e9rience. Mais il existe d\u2019autres solutions. La cha\u00eene de magasins de mode ZEB, un client fid\u00e8le de TCOG, fait par exemple figure de pionnier&nbsp;: au d\u00e9part, elle avait install\u00e9 des kiosques o\u00f9 les clients pouvaient rechercher des informations et commander des articles qui n\u2019\u00e9taient pas en stock. Aujourd\u2019hui, elle a \u00e9galement install\u00e9 des caisses en libre-service dans environ un tiers de ses magasins. Tous les articles de la boutique sont munis d\u2019une \u00e9tiquette RFID, ce qui permet un paiement automatique.<\/p>\n\n\n\n<p>Et qu\u2019en est-il du risque de fraude\u2009? Gr\u00e2ce \u00e0 la technologie RFID, vous savez exactement quels produits quittent votre magasin. Et gr\u00e2ce \u00e0 l\u2019IA, le logiciel devient de plus en plus intelligent&nbsp;: pour lutter contre la fraude, le syst\u00e8me va par exemple v\u00e9rifier le poids et le nombre d\u2019articles \u00e0 la caisse. Les clients se font conna\u00eetre par le biais de l\u2019application. Les magasins automatiques sont \u00e9galement \u00e9quip\u00e9s de nombreuses cam\u00e9ras.<\/p>\n\n\n\n<p>Conclusion&nbsp;? Gain de temps, productivit\u00e9, ma\u00eetrise des co\u00fbts, heures d\u2019ouverture potentiellement plus larges et service adapt\u00e9 aux <em>jeunes g\u00e9n\u00e9rations&nbsp;: l\u2019automatisation des magasins a beaucoup \u00e0 offrir aux retailers<\/em>.<em><\/em><\/p>\n\n\n\n<p><em>Vous souhaitez en savoir plus sur les solutions logicielles de TCOG et ce qu\u2019elles peuvent apporter \u00e0 votre entreprise\u2009? Demandez un <\/em><a href=\"https:\/\/www.tcog.be\/gratis-adviesgesprek\/?utm_campaign=article_partner\">entretien sans engagement<\/a><em> via&nbsp;<\/em><a href=\"mailto:sales@tcog.be\"><em>sales@tcog.be<\/em><\/a><em>&nbsp;ou jetez un coup d\u2019\u0153il sur&nbsp;<\/em><a href=\"http:\/\/www.tcog.be\/\"><em>www.tcog.be<\/em><\/a><em>.<\/em><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De simples \u00e9crans tactiles aux caisses automatiques en passant par des robots qui circulent dans les rayons et des magasins de proximit\u00e9 sans personnel, l\u2019automatisation du retail entre dans une nouvelle phase. Le sp\u00e9cialiste des logiciels et Trusted Microsoft ERP Partner TCOG en d\u00e9crit les avantages pour les retailers et leurs clients. <\/p>\n","protected":false},"author":3,"featured_media":78028,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[1244,295],"topic":[462,318],"region":[],"class_list":["post-78034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-whsmith","company-zeb","topic-innovation","topic-publireportage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment l\u2019automatisation transforme le retail - RetailDetail BE<\/title>\n<meta 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