{"id":78045,"date":"2023-05-15T11:07:38","date_gmt":"2023-05-15T09:07:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78045"},"modified":"2023-05-15T11:07:40","modified_gmt":"2023-05-15T09:07:40","slug":"action-lance-sa-boutique-en-ligne-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-lance-sa-boutique-en-ligne-en-belgique\/","title":{"rendered":"Action lance sa boutique en ligne en Belgique"},"content":{"rendered":"\n<p><strong>Action <\/strong>ouvre aujourd&rsquo;hui les portes de sa boutique en ligne belge. La boutique en ligne propose des offres changeantes, ce qui rend la gamme de produits diff\u00e9rente de celle des magasins.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Offres sp\u00e9ciales chaque mardi<\/h2>\n\n\n\n<p>Apr\u00e8s les Pays-Bas, Action dispose d\u00e9sormais de son propre commerce \u00e9lectronique en Belgique. La boutique en ligne propose des produits diff\u00e9rents de ceux des magasins, afin de compl\u00e9ter l&rsquo;offre. Il s&rsquo;agit souvent d&rsquo;articles plus volumineux que les clients pr\u00e9f\u00e8rent g\u00e9n\u00e9ralement se faire livrer \u00e0 domicile, comme des meubles de jardin, des chariots \u00e0 outils et des tapis. L&rsquo;assortiment change aussi r\u00e9guli\u00e8rement, notamment gr\u00e2ce \u00e0 de nouvelles offres hebdomadaires exclusivement en ligne.<\/p>\n\n\n\n<p>La boutique en ligne vise ainsi \u00e0 compl\u00e9ter les magasins, mais aussi \u00e0 attirer de nouveaux clients. Action est d\u00e9sormais \u00ab&nbsp;plus accessible \u00e0 un public encore plus large&nbsp;\u00bb, d\u00e9clare Joeri Sanders, directeur g\u00e9n\u00e9ral BeLux. Action propose en moyenne 150 produits en ligne, avec de nouvelles offres tous les mardis \u00e0 midi. Les achats sont livr\u00e9s \u00e0 domicile dans un d\u00e9lai de 3 \u00e0 5 jours ouvrables.<\/p>\n\n\n\n<p>La num\u00e9risation est un pilier strat\u00e9gique de la strat\u00e9gie de croissance du discounter non alimentaire, m\u00eame si les magasins physiques restent la composante la plus importante. Il y a deux ans, Action a ouvert sa premi\u00e8re boutique en ligne aux Pays-Bas et aujourd&rsquo;hui, la Belgique est le premier pays \u00e0 lui embo\u00eeter le pas. \u00ab&nbsp;Du point de vue du comportement ROPO (Research Online, Purchase Offline), Action \u00e9tait d\u00e9j\u00e0 en bonne position dans toute l\u2019Europe gr\u00e2ce \u00e0 son site web et \u00e0 son application de fid\u00e9lisation,&nbsp;\u00bb explique la soci\u00e9t\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Action ouvre aujourd&rsquo;hui les portes de sa boutique en ligne belge. La boutique en ligne propose des offres changeantes, ce qui rend la gamme de produits diff\u00e9rente de celle des magasins.<\/p>\n","protected":false},"author":5,"featured_media":78043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[417],"topic":[198],"region":[226],"class_list":["post-78045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-action","topic-e-commerce","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action lance sa boutique en ligne en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Action ouvre aujourd&#039;hui les portes de sa boutique en ligne belge. 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