{"id":78121,"date":"2023-05-16T12:16:18","date_gmt":"2023-05-16T10:16:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78121"},"modified":"2023-05-16T15:30:28","modified_gmt":"2023-05-16T13:30:28","slug":"decathlon-lance-une-formule-dabonnement","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/loisirs\/decathlon-lance-une-formule-dabonnement\/","title":{"rendered":"Decathlon lance un service d’abonnement"},"content":{"rendered":"\n

Avec un abonnement mensuel pour l’\u00e9quipement et les v\u00eatements de sport, Decathlon<\/strong> veut faciliter la vie des familles avec enfants. Le service sera lanc\u00e9 dans les magasins d’Anvers et d’Alleur.<\/p>\n\n\n\n

Emprunt illimit\u00e9<\/h2>\n\n\n\n

Les clients des magasins Decathlon d’Anvers et d’Alleur (pr\u00e8s de Li\u00e8ge) peuvent d\u00e9sormais emprunter un nombre illimit\u00e9 d’\u00e9quipements et de v\u00eatements pour tous les sports gr\u00e2ce \u00e0 un abonnement mensuel. Les abonn\u00e9s peuvent utiliser le mat\u00e9riel aussi longtemps qu’ils le souhaitent et l’\u00e9changer \u00e0 tout moment contre d’autres produits. Les \u00e9quipements retourn\u00e9s sont reconditionn\u00e9s par les \u00e9quipes de Decathlon et remis en \u00e9tat pour un usage ult\u00e9rieur. Les produits de s\u00e9curit\u00e9 et les consommables sont exclus de l’offre.<\/p>\n\n\n\n

Avec la formule d’abonnement We Play Circular, Decathlon s’adresse principalement aux familles avec enfants, qui ont besoin d’\u00e9quipements sportifs pour leurs loisirs hebdomadaires, ou qui souhaitent d\u00e9couvrir de nouveaux sports le week-end ou en vacances. L’abonnement convient \u00e9galement aux sportifs r\u00e9guliers qui ont besoin de mat\u00e9riel et de v\u00eatements pour pratiquer ou s’initier \u00e0 diff\u00e9rents sports.<\/p>\n\n\n\n

Trois formules<\/h2>\n\n\n\n

C\u2019est une premi\u00e8re en Europe. Le d\u00e9taillant a d\u00e9j\u00e0 test\u00e9 le concept We Play Circular en 2021 aupr\u00e8s de 70 clients et entame \u00e0 pr\u00e9sent une nouvelle phase exploratoire. Toutefois, l’offre est actuellement limit\u00e9e \u00e0 1 000 abonn\u00e9s. Lors de l’ouverture des souscriptions, 150 abonnements seront disponibles et la capacit\u00e9 sera augment\u00e9e chaque mois. Decathlon explore ainsi le nouveau mod\u00e8le et \u00e9tudie l\u2019\u00e9ventualit\u00e9 d\u2019un d\u00e9ploiement.<\/p>\n\n\n\n

Il existe trois formules d’abonnement : pour 25 euros par mois, les clients peuvent emprunter des produits d’une valeur totale de 400 euros, pour 50 euros par mois, la valeur maximale est de 1000 euros et pour 95 euros par mois, elle atteint 2000 euros.<\/p>\n","protected":false},"excerpt":{"rendered":"

Avec un abonnement mensuel pour l’\u00e9quipement et les v\u00eatements de sport, Decathlon veut faciliter la vie des familles avec enfants. Le service sera lanc\u00e9 dans les magasins d’Anvers et d’Alleur.<\/p>\n","protected":false},"author":3,"featured_media":75986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[28],"tags":[],"people":[],"extra":[],"company":[361],"topic":[373,462],"region":[226],"class_list":["post-78121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-loisirs","company-decathlon","topic-durabilite","topic-innovation","region-belgique"],"acf":[],"yoast_head":"\nDecathlon lance un service d'abonnement - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec un abonnement mensuel pour l'\u00e9quipement et les v\u00eatements de sport, Decathlon veut faciliter la vie des familles avec enfants.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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