{"id":78163,"date":"2023-05-17T10:51:42","date_gmt":"2023-05-17T08:51:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78163"},"modified":"2023-05-17T10:51:45","modified_gmt":"2023-05-17T08:51:45","slug":"lidl-fete-son-cinquantieme-anniversaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-fete-son-cinquantieme-anniversaire\/","title":{"rendered":"Lidl f\u00eate son cinquanti\u00e8me anniversaire"},"content":{"rendered":"\n<p>En 50 ans, <strong>Lidl<\/strong> est pass\u00e9 d&rsquo;un seul magasin \u00e0 un r\u00e9seau de 12 000 magasins discount dans 32 pays. Le discounter f\u00eate son anniversaire avec exub\u00e9rance sur son march\u00e9 domestique, mais il doit aussi relever des d\u00e9fis majeurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Croissance internationale<\/h2>\n\n\n\n<p>La premi\u00e8re succursale de Lidl a ouvert ses portes en 1973, \u00e0 Ludwigshafen-Mundenheim. Aujourd&rsquo;hui, le d\u00e9taillant emploie quelque 400 000 personnes dans 12 000 magasins r\u00e9partis dans 32 pays. Ensemble, ils r\u00e9alisent un chiffre d&rsquo;affaires de plus de 100 milliards d&rsquo;euros. Au cours de la derni\u00e8re d\u00e9cennie, ce chiffre d&rsquo;affaires a m\u00eame doubl\u00e9. En Allemagne, le discounter emploie aujourd&rsquo;hui plus de 100 000 personnes. En Belgique, Lidl a ouvert ses premiers magasins en 1995, puis aux Pays-Bas en 1997.<\/p>\n\n\n\n<p>La poursuite de cette r\u00e9ussite est le grand d\u00e9fi du d\u00e9taillant, qui r\u00e9alise plus de 66 % de son chiffre d&rsquo;affaires en dehors de l&rsquo;Allemagne. La quasi-totalit\u00e9 de l&rsquo;Europe est d\u00e9sormais couverte. Aux \u00c9tats-Unis, l&rsquo;expansion est lente. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-croissance-internationale-de-lidl-ralentit-mais-les-marges-se-maintiennent\/\">La croissance internationale ralentit donc un peu<\/a>, selon les derniers chiffres, mais le discounter gagne des parts de march\u00e9 dans la plupart des pays et les marges se maintiennent. La num\u00e9risation est un chantier : l&rsquo;application Lidl Plus est d\u00e9ploy\u00e9e dans de plus en plus de pays, mais les clients de Lidl n&rsquo;ont pas encore la possibilit\u00e9 de commander des produits en ligne ou de se les faire livrer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fid\u00e8le \u00e0 l&rsquo;ADN du discount<\/h2>\n\n\n\n<p>L&rsquo;entreprise se caract\u00e9rise par un fort penchant pour l&rsquo;int\u00e9gration verticale. Le d\u00e9taillant poss\u00e8de ses propres unit\u00e9s de production de p\u00e2tes, de caf\u00e9, de confiserie et de pain, entre autres, et a m\u00eame cr\u00e9\u00e9 sa propre compagnie maritime, Tailwind Shipping Lines, pour contr\u00f4ler sa cha\u00eene d&rsquo;approvisionnement et les co\u00fbts \u00e9lev\u00e9s des conteneurs. Le discounter souligne \u00e9galement qu&rsquo;agir de mani\u00e8re responsable fait partie int\u00e9grante de sa philosophie d&rsquo;entreprise et a r\u00e9cemment promis d&rsquo;\u00e9largir son offre d&rsquo;aliments conscients, avec davantage de produits v\u00e9g\u00e9tales et l&rsquo;introduction progressive du Nutri-Score.<\/p>\n\n\n\n<p>En Allemagne, Lidl c\u00e9l\u00e8bre cet anniversaire par des actions promotionnelles fortes et une grande campagne sous le slogan \u201850 ans plus que bon march\u00e9\u2019. \u00ab&nbsp;Nous sommes toujours rest\u00e9s fid\u00e8les \u00e0 notre ADN de discount. Depuis 50 ans, nous avons la pr\u00e9tention, en tant que fournisseur local fiable, d&rsquo;offrir \u00e0 nos clients une excellente qualit\u00e9, de la fra\u00eecheur et une grande vari\u00e9t\u00e9 de produits de tous les jours au prix avantageux habituel de Lidl&nbsp;\u00bb, a d\u00e9clar\u00e9 Christian H\u00e4rtnagel, PDG de Lidl en Allemagne, dans un communiqu\u00e9 de presse.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 50 ans, Lidl est pass\u00e9 d&rsquo;un seul magasin \u00e0 un r\u00e9seau de 12 000 magasins discount dans 32 pays. Le discounter f\u00eate son anniversaire avec exub\u00e9rance sur son march\u00e9 domestique, mais il doit aussi relever des d\u00e9fis majeurs. <\/p>\n","protected":false},"author":3,"featured_media":78161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[],"region":[470],"class_list":["post-78163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-lidl","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl f\u00eate son cinquanti\u00e8me anniversaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 50 ans, Lidl est pass\u00e9 d&#039;un seul magasin \u00e0 un r\u00e9seau de 12 000 magasins discount dans 32 pays. 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