{"id":78211,"date":"2023-05-22T10:41:40","date_gmt":"2023-05-22T08:41:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78211"},"modified":"2023-05-22T10:41:44","modified_gmt":"2023-05-22T08:41:44","slug":"aux-pays-bas-veritas-sengouffre-dans-la-breche-entre-zeeman-et-de-bijenkorf","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/aux-pays-bas-veritas-sengouffre-dans-la-breche-entre-zeeman-et-de-bijenkorf\/","title":{"rendered":"Aux Pays-Bas, Veritas s&rsquo;engouffre dans la br\u00e8che entre Zeeman et De Bijenkorf"},"content":{"rendered":"\n<p><strong>Veritas <\/strong>a ouvert son premier magasin n\u00e9erlandais \u00e0 Breda vendredi. Maastricht et Den Bosch suivront en septembre. Si les tests s&rsquo;av\u00e8rent concluants, le d\u00e9taillant pr\u00e9voit de passer \u00e0 quatre-vingts magasins par le biais de la franchise. Ensuite, l&rsquo;Allemagne et la Scandinavie seront dans sa ligne de mire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab&nbsp;Nous sommes comme Rituals&nbsp;\u00bb<\/h2>\n\n\n\n<p>Veritas fait son entr\u00e9e sur le march\u00e9 n\u00e9erlandais avec un concept de magasin modifi\u00e9 : dans un local d&rsquo;environ 120 m\u00b2 seulement, les clients trouveront des jambi\u00e8res, des sous-v\u00eatements et des produits saisonniers, mais pas de laine ni de fil comme en Belgique. <a href=\"https:\/\/www.tijd.be\/tablet\/newspaper\/ondernemen\/veritas-wil-nederland-veroveren-er-is-ruimte-voor-80-winkels\/10468925\">Les \u00e9trangers ne comprennent pas cette combinaison<\/a>, explique le PDG Corneel De Maeyer \u00e0 De Tijd. Les petits magasins sont \u00e9galement moins chers en termes de loyer, d&rsquo;\u00e9quipement et de personnel. Le d\u00e9taillant a tir\u00e9 les le\u00e7ons de l&rsquo;\u00e9chec de pr\u00e9c\u00e9dents projets d&rsquo;expansion en Allemagne et en France.<\/p>\n\n\n\n<p>Aux Pays-Bas, Veritas souhaite combler le vide laiss\u00e9 par la faillite de la cha\u00eene de grands magasins <strong>V&amp;D<\/strong>, o\u00f9 de nombreux N\u00e9erlandais achetaient leurs sous-v\u00eatements et leurs chaussettes. La cha\u00eene belge voit un espace entre les cha\u00eenes bon march\u00e9 comme <strong>Zeeman<\/strong> et <strong>Hema <\/strong>d&rsquo;une part, et le <strong>Bijenkorf<\/strong>, plus cher, d&rsquo;autre part. \u00ab&nbsp;Nous nous situons entre les deux et sommes comme <strong>Rituals<\/strong> : de qualit\u00e9 mais abordables. Nous avons des chaussettes en cachemire et en soie&nbsp;\u00bb, explique M. De Maeyer.<\/p>\n\n\n\n<p>Veritas compte actuellement 127 magasins en Belgique et au Luxembourg et a r\u00e9alis\u00e9 l&rsquo;ann\u00e9e derni\u00e8re un b\u00e9n\u00e9fice net de 3,3 millions d&rsquo;euros sur un chiffre d&rsquo;affaires de 91,1 millions d&rsquo;euros. Cette ann\u00e9e, la cha\u00eene vise une croissance d&rsquo;environ 13 %. De nouveaux produits, l\u00e9g\u00e8rement plus chers, augmentent le ticket moyen de 28 %. Mais le march\u00e9 local devient progressivement satur\u00e9, ce qui oblige le d\u00e9taillant \u00e0 miser sur l&rsquo;expansion internationale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veritas a ouvert son premier magasin n\u00e9erlandais \u00e0 Breda vendredi. Maastricht et Den Bosch suivront en septembre. Si les tests s&rsquo;av\u00e8rent concluants, le d\u00e9taillant pr\u00e9voit de passer \u00e0 quatre-vingts magasins par le biais de la franchise. Ensuite, l&rsquo;Allemagne et la Scandinavie seront dans sa ligne de mire. <\/p>\n","protected":false},"author":3,"featured_media":38091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[1161],"topic":[276],"region":[524],"class_list":["post-78211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-veritas","topic-expansion","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aux Pays-Bas, Veritas s&#039;engouffre dans la br\u00e8che entre Zeeman et De Bijenkorf - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aux Pays-Bas, Veritas pr\u00e9voit de passer \u00e0 80 magasins par le biais de la franchise. 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