{"id":78321,"date":"2023-05-22T14:45:18","date_gmt":"2023-05-22T12:45:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78321"},"modified":"2023-05-22T14:45:22","modified_gmt":"2023-05-22T12:45:22","slug":"aldi-distribue-son-folder-via-whatsapp-au-luxembourg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-distribue-son-folder-via-whatsapp-au-luxembourg\/","title":{"rendered":"Aldi distribue son folder via WhatsApp au Luxembourg"},"content":{"rendered":"\n

Au Luxembourg, Aldi <\/strong>distribuera son prospectus num\u00e9rique \u00e9galement via WhatsApp. En effet, le Grand-Duch\u00e9 prend des mesures pour limiter la publication de prospectus papier.  <\/p>\n\n\n\n

Un message tous les lundis<\/h2>\n\n\n\n

Comme en Belgique, Aldi au Luxembourg fait depuis un certain temps la promotion de son d\u00e9pliant num\u00e9rique via des codes QR sur les briques de lait<\/a>, sur les sacs \u00e0 pain et au dos des tickets de caisse. Le discounter franchit \u00e0 pr\u00e9sent une nouvelle \u00e9tape dans le processus de num\u00e9risation : depuis la semaine derni\u00e8re, les clients peuvent \u00e9galement consulter le d\u00e9pliant via le service de messagerie WhatsApp<\/a>, rapporte Paperjam. Chaque lundi, ils recevront un message contenant un lien vers le nouveau d\u00e9pliant. Il s’agit d’une premi\u00e8re au Grand-Duch\u00e9, selon le d\u00e9taillant.<\/p>\n\n\n\n

Le Luxembourg a adopt\u00e9 une loi sur les d\u00e9chets qui, entre autres, oblige les consommateurs \u00e0 indiquer explicitement s’ils souhaitent toujours recevoir des d\u00e9pliants publicitaires dans leur bo\u00eete aux lettres. Cette mesure entrera en vigueur le 1er janvier 2024. Les d\u00e9taillants se pr\u00e9parent en num\u00e9risant leurs prospectus et en les distribuant via leurs propres sites web et autres applications mobiles.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au Luxembourg, Aldi distribuera son prospectus num\u00e9rique \u00e9galement via WhatsApp. En effet, le Grand-Duch\u00e9 prend des mesures pour limiter la publication de prospectus papier. <\/p>\n","protected":false},"author":3,"featured_media":78319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[631,488],"region":[670],"class_list":["post-78321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-digitalisation","topic-marketing","region-luxembourg"],"acf":[],"yoast_head":"\nAldi distribue son folder via WhatsApp au Luxembourg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au Luxembourg, Aldi distribuera son prospectus num\u00e9rique \u00e9galement 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