{"id":78340,"date":"2023-05-22T15:43:28","date_gmt":"2023-05-22T13:43:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78340"},"modified":"2023-05-22T15:43:31","modified_gmt":"2023-05-22T13:43:31","slug":"dirk-van-de-put-mondelez-pas-question-de-greedflation","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/dirk-van-de-put-mondelez-pas-question-de-greedflation\/","title":{"rendered":"Dirk Van de Put, Mondelez : \u00ab\u00a0Pas question de greedflation\u00a0\u00bb"},"content":{"rendered":"\n<p>Dans le conflit avec <strong>Colruyt<\/strong>, <strong>Mondelez<\/strong> a raison, d\u00e9clare le dirigeant belge Dirk Van de Put : \u00ab&nbsp;La discussion que nous avons actuellement avec certains d\u00e9taillants est bas\u00e9e sur les co\u00fbts futurs.&nbsp;\u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le prix du cacao atteint des sommets<\/h2>\n\n\n\n<p>Depuis plusieurs semaines, la coop\u00e9ration entre Mondelez et Colruyt en Belgique est suspendue, ce qui a pour cons\u00e9quence <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/differend-sur-les-prix-entre-colruyt-et-mondelez-tensions-croissantes-dans-la-distribution-alimentaire\/\">des rayons vides dans les magasins<\/a>. Selon le PDG Dirk Van de Put, qui \u00e9tait exceptionnellement de retour en Belgique la semaine derni\u00e8re, le fabricant doit effectivement proc\u00e9der \u00e0 des augmentations de tarifs.<\/p>\n\n\n\n<p>\u00ab&nbsp;<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/dirk-van-de-put-mondelez-in-rusland-blijven-was-de-zwaarste-beslissing-uit-mijn-carriere\/10469227\">Je ne pense pas que Colruyt connaisse notre structure de co\u00fbts&nbsp;<\/a>\u00bb, a-t-il d\u00e9clar\u00e9 dans une interview accord\u00e9e \u00e0 De Tijd. \u00ab&nbsp;L&rsquo;\u00e9nergie et certaines mati\u00e8res premi\u00e8res peuvent voir leur prix baisser, mais pas le cacao, notre principale mati\u00e8re premi\u00e8re. Celui-ci atteint son niveau le plus \u00e9lev\u00e9 depuis six ans. Le prix du sucre a \u00e9galement augment\u00e9, tout comme celui des emballages et des salaires. Notre principe est d&rsquo;absorber les co\u00fbts lorsque nous le pouvons, mais dans certains cas, nous devons les r\u00e9percuter. En d&rsquo;autres termes, notre marge n&rsquo;augmente pas&nbsp;\u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concurrence pour les consommateurs<\/h2>\n\n\n\n<p>Le dirigeant rejette donc les accusations d&rsquo;inflation indue. \u00ab&nbsp;Cette perception existe parce que les consommateurs luttent contre l&rsquo;inflation et parce que les d\u00e9taillants sont toujours en concurrence pour attirer les consommateurs. Ils veulent donner l&rsquo;impression qu&rsquo;ils repr\u00e9sentent le consommateur. C&rsquo;est une strat\u00e9gie de marketing compr\u00e9hensible de leur point de vue. Mais il ne s\u2019agit pas de <em>greedflation<\/em> de notre part.&nbsp;\u00bb<\/p>\n\n\n\n<p>La discussion que Mondelez m\u00e8ne actuellement avec certains d\u00e9taillants est bas\u00e9e sur les co\u00fbts futurs. Les r\u00e9sultats du deuxi\u00e8me trimestre seront donc diff\u00e9rents de ceux du premier, estime M. Van de Put, qui rappelle que la marge de la multinationale s&rsquo;\u00e9l\u00e8ve traditionnellement \u00e0 16 %, si l&rsquo;on corrige les co\u00fbts et les revenus non r\u00e9currents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le conflit avec Colruyt, Mondelez a raison, d\u00e9clare le dirigeant belge Dirk Van de Put : \u00ab La discussion que nous avons actuellement avec certains d\u00e9taillants est bas\u00e9e sur les co\u00fbts futurs. \u00bb<\/p>\n","protected":false},"author":3,"featured_media":78338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[201,251],"topic":[],"region":[226],"class_list":["post-78340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt","company-mondelez","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dirk Van de Put, Mondelez : \u00ab\u00a0Pas question de greedflation\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans le conflit avec Colruyt, Mondelez a raison, d\u00e9clare le dirigeant Dirk Van de Put : \u00ab La discussion est bas\u00e9e sur 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