{"id":78368,"date":"2023-05-23T09:33:31","date_gmt":"2023-05-23T07:33:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78368"},"modified":"2023-05-23T09:33:35","modified_gmt":"2023-05-23T07:33:35","slug":"aldi-sud-la-premiere-enseigne-de-hard-discount-a-se-lancer-dans-la-livraison-des-courses","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-sud-la-premiere-enseigne-de-hard-discount-a-se-lancer-dans-la-livraison-des-courses\/","title":{"rendered":"Aldi S\u00fcd, la premi\u00e8re enseigne de hard discount \u00e0 se lancer dans la livraison des courses"},"content":{"rendered":"\n<p>En Allemagne, <strong>Aldi S\u00fcd<\/strong> se lance dans la livraison de produits alimentaires \u00e0 domicile. Le d\u00e9taillant souhaite \u00e9galement mettre en place un service de collecte. Jusqu&rsquo;\u00e0 pr\u00e9sent, les enseignes discount se tenaient \u00e0 l&rsquo;\u00e9cart de la concurrence en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des prix identiques<\/h2>\n\n\n\n<p>\u00c0 partir du mois de juin, Aldi S\u00fcd lancera un service de livraison de produits alimentaires en Allemagne. Il s&rsquo;agit d&rsquo;un test dans la r\u00e9gion de M\u00fclheim, dans la Rh\u00e9nanie-du-Nord-Westphalie, o\u00f9 se trouve \u00e9galement le si\u00e8ge du discounter. Dans un premier temps, seuls les employ\u00e9s pourront commander leurs courses dans la boutique en ligne ou l&rsquo;application, mais d&rsquo;ici le quatri\u00e8me trimestre, le service <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/online-handel\/e-commerce-in-deutschland-aldi-sued-liefert-erstmals-lebensmittel-171383\">sera accessible \u00e0 tous les r\u00e9sidents<\/a>, selon le magazine allemand Lebensmittel Zeitung.<\/p>\n\n\n\n<p>Les clients pourront commander quelque 1 300 articles, y compris des produits frais et surgel\u00e9s. Cela correspond \u00e0 la majorit\u00e9 des quelque 1 700 articles que l&rsquo;on trouve dans un magasin Aldi physique, et \u00e0 des prix identiques. Les livraisons seront effectu\u00e9es par des camionnettes \u00e9lectriques \u00e0 partir d&rsquo;un magasin sombre, du lundi au samedi. Le montant des frais de livraison n&rsquo;est pas encore connu. Un service de collecte sera \u00e9galement propos\u00e9 ult\u00e9rieurement. Aldi S\u00fcd m\u00e8ne ce test en \u00e9troite collaboration avec ses coll\u00e8gues d&rsquo;Aldi Nord.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La concurrence s&rsquo;intensifie<\/h2>\n\n\n\n<p>Il s&rsquo;agit d&rsquo;une \u00e9tape remarquable : en effet, jusqu&rsquo;\u00e0 pr\u00e9sent, Aldi n&rsquo;a pas d\u00e9velopp\u00e9 d&rsquo;activit\u00e9s en ligne. En Grande-Bretagne, le discounter a d\u00e9j\u00e0 test\u00e9 la livraison en coop\u00e9ration avec <strong>Deliveroo<\/strong>, mais ces tentatives <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-rompt-avec-deliveroo\/\">ont \u00e9t\u00e9 interrompues depuis<\/a>. Aux \u00c9tats-Unis, la cha\u00eene coop\u00e8re avec le service de livraison personnelle <strong>Instacart<\/strong>. <strong>Lidl<\/strong>, son grand rival, ne vend pas encore de produits alimentaires en ligne, mais uniquement des produits non alimentaires.<\/p>\n\n\n\n<p>La raison en est \u00e9vidente : il est presque impossible de devenir rentable en ligne en vendant des produits \u00e0 bas prix avec des marges minuscules. Mais, de cette mani\u00e8re, les combattants du prix laissent le champ libre aux autres cha\u00eenes de supermarch\u00e9s, qui ne cessent d&rsquo;\u00e9largir leur offre en mati\u00e8re de commerce \u00e9lectronique pour attirer les clients. Ainsi, le fait qu&rsquo;Aldi se mette \u00e0 livrer les courses, \u00e0 une \u00e9poque o\u00f9 les consommateurs sont plus que jamais sensibles aux prix, ne peut que renforcer la concurrence en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Allemagne, Aldi S\u00fcd se lance dans la livraison de produits alimentaires \u00e0 domicile. Le d\u00e9taillant souhaite \u00e9galement mettre en place un service de collecte. Jusqu&rsquo;\u00e0 pr\u00e9sent, les enseignes discount se tenaient \u00e0 l&rsquo;\u00e9cart de la concurrence en ligne.<\/p>\n","protected":false},"author":3,"featured_media":78366,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[198],"region":[470],"class_list":["post-78368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-e-commerce","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi S\u00fcd, la premi\u00e8re enseigne de hard discount \u00e0 se lancer dans la livraison des courses - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En Allemagne, Aldi S\u00fcd se lance dans la livraison de produits alimentaires \u00e0 domicile. 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