{"id":78377,"date":"2023-05-23T10:51:53","date_gmt":"2023-05-23T08:51:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78377"},"modified":"2023-05-23T10:51:57","modified_gmt":"2023-05-23T08:51:57","slug":"picnic-ouvre-encore-25-hubs-de-distribution-en-allemagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-ouvre-encore-25-hubs-de-distribution-en-allemagne\/","title":{"rendered":"Picnic ouvre encore 25 hubs de distribution en Allemagne"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne <strong>Picnic <\/strong>reste fermement attach\u00e9 \u00e0 l&rsquo;Allemagne : les N\u00e9erlandais vont y ouvrir jusqu&rsquo;\u00e0 25 centres de distribution suppl\u00e9mentaires cette ann\u00e9e, afin de couvrir quelque 4 \u00e0 6 millions de m\u00e9nages allemands.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sortir de la Ruhr<\/h2>\n\n\n\n<p>Pour Picnic, l&rsquo;Allemagne est un terrain fertile. Il ne s&rsquo;agit pas d&rsquo;une co\u00efncidence, puisque le groupe allemand de supermarch\u00e9s Edeka est coactionnaire de l&rsquo;entreprise. En 2021, les actionnaires ont \u00e9galement inject\u00e9 180 millions d&rsquo;euros dans la branche allemande. Cette ann\u00e9e, ces investissements devraient \u00eatre mon\u00e9tis\u00e9s.<\/p>\n\n\n\n<p>Apr\u00e8s un chiffre d&rsquo;affaires de 275 millions d&rsquo;euros en 2022, Picnic vise d\u00e9sormais 400 millions d&rsquo;euros sur le march\u00e9 allemand. C&rsquo;est ce que lit le Lebensmittel Zeitung dans son rapport financier annuel. Le service de livraison de courses vise \u00e0 atteindre entre 4 et 6 millions de m\u00e9nages allemands cette ann\u00e9e.<\/p>\n\n\n\n<p>L&rsquo;expansion est possible gr\u00e2ce \u00e0 de nouveaux centres de distribution : \u00e0 la fin de l&rsquo;ann\u00e9e derni\u00e8re, le service de livraison comptait 34 centres de distribution en Allemagne ; d&rsquo;ici \u00e0 la fin de 2023, il devrait en compter 59. Avec l&rsquo;ouverture de nouveaux hubs \u00e0 Hambourg et bient\u00f4t \u00e0 Berlin, Picnic op\u00e8re pour la premi\u00e8re fois en dehors de la r\u00e9gion de la Ruhr. Le supermarch\u00e9 en ligne effectue ses livraisons \u00e0 l&rsquo;aide de chariots \u00e9lectriques \u00e0 partir de ces hubs locaux.<\/p>\n\n\n\n<p>Or, la croissance a un co\u00fbt : les pertes augmentent en m\u00eame temps que la port\u00e9e de l&rsquo;entreprise. En 2023, Picnic pr\u00e9voit toujours une perte nette de 67 millions d&rsquo;euros en Allemagne, bien que sa marge brute se soit l\u00e9g\u00e8rement am\u00e9lior\u00e9e (d&rsquo;un point de pourcentage) pour atteindre 36,8 % l&rsquo;ann\u00e9e derni\u00e8re. Les pertes ralentissent \u00e9galement, puisque Picnic a enregistr\u00e9 63 millions d&rsquo;euros de pertes dans ce pays l&rsquo;ann\u00e9e derni\u00e8re et 57,8 millions d&rsquo;euros en 2021.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picnic veut ouvrir jusqu&rsquo;\u00e0 25 centres de distribution suppl\u00e9mentaires en Allemagne, afin d&rsquo;y couvrir quelque 4 \u00e0 6 millions de m\u00e9nages.<\/p>\n","protected":false},"author":5,"featured_media":30773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[545],"topic":[198,276],"region":[470],"class_list":["post-78377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-picnic","topic-e-commerce","topic-expansion","region-allemagne"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic ouvre encore 25 hubs de distribution en Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic veut ouvrir jusqu&#039;\u00e0 25 centres de distribution suppl\u00e9mentaires en Allemagne, afin d&#039;y couvrir quelque 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