tester de nouveaux produits<\/a>, notamment des salades, des sandwiches et du caf\u00e9. On ignore encore si The Corner servira uniquement de concept pilote ou s\u2019il sera d\u00e9ploy\u00e9 par la suite.<\/p>\nDepuis un certain temps d\u00e9j\u00e0 McDonald\u2019s revoit son offre, suite \u00e0 la baisse des ventes. Le trimestre denier le chiffre d\u2019affaires comparable au niveau mondial a r\u00e9gress\u00e9 de 3,3%. Le taux de fr\u00e9quentation de la jeune g\u00e9n\u00e9ration surtout est en baisse : depuis 2011 le nombre de clients de la cat\u00e9gorie d\u2019\u00e2ge de 19 \u00e0 21 ans se rendant dans un restaurant McDonald\u2019s une fois par mois a diminu\u00e9 de 13%. De nombreux clients estiment que l\u2019assortiment est trop vaste. Aussi McDonald\u2019s a l\u2019intention de r\u00e9duire le menu.<\/p>\n
\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"
Ventes en baisse McDonald\u2019s a lanc\u00e9 ce nouveau concept afin de tester de nouveaux produits, notamment des salades, des sandwiches et du caf\u00e9. On ignore encore si The Corner servira uniquement de concept pilote ou s\u2019il sera d\u00e9ploy\u00e9 par la suite. Depuis un certain temps d\u00e9j\u00e0 McDonald\u2019s revoit son offre, suite \u00e0 la baisse des […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\n
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