{"id":78703,"date":"2023-05-30T12:21:15","date_gmt":"2023-05-30T10:21:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78703"},"modified":"2023-05-30T12:21:17","modified_gmt":"2023-05-30T10:21:17","slug":"en-images-ca-fait-appel-a-tous-les-sens-a-leidschendam","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-ca-fait-appel-a-tous-les-sens-a-leidschendam\/","title":{"rendered":"[En Images] C&#038;A fait appel \u00e0 tous les sens \u00e0 Leidschendam"},"content":{"rendered":"\n<p>\u00c0 Leidschendam, <strong>C&amp;A<\/strong> teste un nouveau concept retail qui met encore plus l&rsquo;accent sur l&rsquo;exp\u00e9rience sensorielle. Le magasin sert de \u00ab&nbsp;laboratoire d&rsquo;apprentissage&nbsp;\u00bb pour mieux conna\u00eetre les besoins et les d\u00e9sirs des clients. D\u00e9couvrez les photos ici.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Voyage sensoriel<\/h2>\n\n\n\n<p>Le magasin enti\u00e8rement r\u00e9nov\u00e9 dispose d&rsquo;une surface de vente de 2 350 m\u00b2 sur trois \u00e9tages dans le Westfield Mall of the Netherlands, le plus grand centre commercial des Pays-Bas. C&amp;A y propose aux clients \u00ab&nbsp;un nouveau voyage sensoriel \u00e0 travers des stimuli visuels, tactiles et acoustiques et des exp\u00e9riences olfactives&nbsp;\u00bb.<\/p>\n\n\n\n<p>Un flux de client\u00e8le am\u00e9lior\u00e9 invite les clients \u00e0 s&rsquo;inspirer de la gamme, en veillant \u00e0 ce que chacun trouve le style et la taille qu&rsquo;il recherche dans un environnement agr\u00e9able et interactif. Pour immerger les clients dans la marque C&amp;A, le d\u00e9taillant d\u00e9ploie tous les moyens : lumi\u00e8re, imagerie, mobilier, attributs naturels, ambiance acoustique et choix de parfums le long des points de contact cl\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des connaissances pr\u00e9cieuses<\/h2>\n\n\n\n<p>Le concept de magasin est utilis\u00e9 comme un \u00ab&nbsp;laboratoire d&rsquo;apprentissage&nbsp;\u00bb pour en savoir plus sur les besoins et les d\u00e9sirs des clients, dans le cadre de la strat\u00e9gie de modernisation de l&rsquo;entreprise de mode, explique le PDG Giny Boer : \u00ab&nbsp;C&amp;A se concentre sur la modernisation de son portefeuille de magasins et de l&rsquo;exp\u00e9rience client, en veillant \u00e0 ce que l&rsquo;aspect et la convivialit\u00e9 soient coh\u00e9rents dans l&rsquo;ensemble de nos points de vente. Ce nouveau magasin \u00e0 Leidschendam nous apportera des connaissances pr\u00e9cieuses que nous pourrons appliquer \u00e0 diff\u00e9rents concepts de magasins et qui nous aideront \u00e0 mieux toucher nos clients.&nbsp;\u00bb<\/p>\n\n\n\n<p>D&rsquo;ici l&rsquo;\u00e9t\u00e9 2023, plus que 1 000 magasins d&rsquo;Europe auront \u00e9t\u00e9 renouvel\u00e9s, indique le d\u00e9taillant.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"665\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78684\" data-id=\"78684\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-01-1024x665.jpg\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-05.jpg 1445w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78694\" data-id=\"78694\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-06.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78696\" data-id=\"78696\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07-1024x675.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07-1024x675.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-07.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"674\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78698\" data-id=\"78698\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08-1024x674.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08-1024x674.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-08.jpg 1447w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"753\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-78700\" data-id=\"78700\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-09-1024x753.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-09-1024x753.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-09-300x221.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-09-768x565.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/CA-Leidschendam-09.jpg 1253w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00c0 Leidschendam, C&#038;A teste un nouveau concept retail qui met encore plus l&rsquo;accent sur l&rsquo;exp\u00e9rience sensorielle. Le magasin sert de \u00ab laboratoire d&rsquo;apprentissage \u00bb pour mieux conna\u00eetre les besoins et les d\u00e9sirs des clients. D\u00e9couvrez les photos ici. <\/p>\n","protected":false},"author":3,"featured_media":78684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[43],"company":[656],"topic":[340],"region":[],"class_list":["post-78703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-ca","topic-concept-de-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] C&amp;A fait appel \u00e0 tous les sens \u00e0 Leidschendam - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"\u00c0 Leidschendam, C&amp;A teste un nouveau concept retail qui met encore plus l&#039;accent sur l&#039;exp\u00e9rience sensorielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-ca-fait-appel-a-tous-les-sens-a-leidschendam\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[En Images] C&amp;A fait appel \u00e0 tous les sens \u00e0 Leidschendam - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00c0 Leidschendam, C&amp;A teste un nouveau concept retail qui met encore plus l&#039;accent sur l&#039;exp\u00e9rience sensorielle.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/en-images-ca-fait-appel-a-tous-les-sens-a-leidschendam\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T10:21:15+00:00\" 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