{"id":78872,"date":"2023-06-01T10:29:29","date_gmt":"2023-06-01T08:29:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78872"},"modified":"2023-06-01T10:29:33","modified_gmt":"2023-06-01T08:29:33","slug":"auchan-se-lance-egalement-dans-la-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/auchan-se-lance-egalement-dans-la-franchise\/","title":{"rendered":"Auchan se lance lui aussi dans la franchise"},"content":{"rendered":"\n<p>Le groupe fran\u00e7ais de supermarch\u00e9s <strong>Auchan <\/strong>recherche actuellement des acqu\u00e9reurs ind\u00e9pendants pour sept magasins, mais jusqu&rsquo;\u00e0 la moiti\u00e9 des magasins pourraient devenir ind\u00e9pendants \u00e0 terme.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00e9butant dans la franchise<\/h2>\n\n\n\n<p>Auchan Retail France souhaite se d\u00e9faire de sept supermarch\u00e9s qui ne <a href=\"https:\/\/www.lineaires.com\/la-distribution\/auchan-retail-france-veut-ceder-sept-supermarches\" target=\"_blank\" rel=\"noreferrer noopener\">n\u2019entrent plus dans le projet commercial<\/a>, le distributeur a dit \u00e0 Lin\u00e9aires. La vente concernera <a href=\"https:\/\/www.lsa-conso.fr\/auchan-s-apprete-a-ceder-sept-supermarches-en-france-exclu,438316\" target=\"_blank\" rel=\"noreferrer noopener\">261 salari\u00e9s permanents<\/a> et 15 int\u00e9rimaires, rapporte aussi LSA. Le groupe de distribution est actuellement \u00e0 la recherche de franchis\u00e9s, mais les n\u00e9gociations pour certains magasins seraient bien avanc\u00e9es.<\/p>\n\n\n\n<p>Cette d\u00e9marche est d&rsquo;autant plus remarquable qu&rsquo;Auchan n&rsquo;a jusqu&rsquo;\u00e0 pr\u00e9sent que tr\u00e8s peu travaill\u00e9 avec un mod\u00e8le de franchise : seuls 39 de ses 235 magasins en France sont aujourd&rsquo;hui ind\u00e9pendants. Il semble que le groupe du nord de la France suive la tendance du moment, en Belgique comme \u00e0 l&rsquo;\u00e9tranger. <\/p>\n\n\n\n<p>En Belgique, <strong>Delhaize<\/strong> et <strong>Intermarch\u00e9 Mestdagh<\/strong> poursuivent des projets de scission de magasins qui suscitent beaucoup de controverse, tandis qu&rsquo;en France, <strong>Carrefour <\/strong><a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/1-000-emplois-menaces-chez-carrefour-france\/\" target=\"_blank\" rel=\"noreferrer noopener\">cherche \u00e0 faire des \u00e9conomies<\/a> et commence \u00e9galement \u00e0 franchiser des hypermarch\u00e9s. Tel n&rsquo;est pas (encore) le cas en Belgique.<\/p>\n\n\n\n<p>Pour Auchan, les sept premiers magasins ne seraient qu&rsquo;un d\u00e9but. Selon les syndicats, Auchan veut d\u00e9velopper la franchise \u00e0 grande \u00e9chelle et pourrait m\u00eame c\u00e9der jusqu&rsquo;\u00e0 la moiti\u00e9 de ses magasins. Le groupe de supermarch\u00e9s ne confirme toutefois pas ces chiffres.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auchan recherche des acqu\u00e9reurs ind\u00e9pendants pour sept magasins, mais jusqu&rsquo;\u00e0 la moiti\u00e9 des magasins pourraient devenir ind\u00e9pendants \u00e0 terme.<\/p>\n","protected":false},"author":5,"featured_media":32982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[719],"topic":[247],"region":[342],"class_list":["post-78872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-auchan","topic-franchise","region-france"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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