{"id":79086,"date":"2023-06-05T15:48:59","date_gmt":"2023-06-05T13:48:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79086"},"modified":"2023-06-05T15:49:01","modified_gmt":"2023-06-05T13:49:01","slug":"colruyt-se-lance-dans-une-plateforme-de-sante-pour-pharmaciens","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/colruyt-se-lance-dans-une-plateforme-de-sante-pour-pharmaciens\/","title":{"rendered":"Colruyt se lance dans une plateforme de sant\u00e9 pour pharmaciens"},"content":{"rendered":"\n<p>Le groupe <strong>Colruyt <\/strong>prend une participation dans <strong>Yoboo<\/strong>, une plateforme num\u00e9rique de sant\u00e9 destin\u00e9e aux pharmaciens. Le groupe de supermarch\u00e9s renforce ainsi son pilier sant\u00e9, pour lequel il a d\u00e9j\u00e0 rachet\u00e9 Newpharma et Jims.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des conseils en pharmacie<\/h2>\n\n\n\n<p>Yoboo propose des services de conseils personnalis\u00e9s via une plateforme num\u00e9rique, ce qui semble int\u00e9ressant pour Colruyt dans le cadre de ses activit\u00e9s croissantes dans le secteur de la sant\u00e9. \u00ab Ces derni\u00e8res ann\u00e9es, nous constatons de plus en plus que nos clients ont besoin d\u2019\u00eatre guid\u00e9s dans leurs choix concernant leur sant\u00e9 \u00bb, explique Lisa Colruyt, responsable des projets de sant\u00e9 au sein du groupe Colruyt.<\/p>\n\n\n\n<p>L&rsquo;accent est donc mis sur une vision globale : un mode de vie sain pour le corps et l&rsquo;esprit. \u00ab Depuis plusieurs ann\u00e9es, nous cr\u00e9ons un large \u00e9ventail d\u2019applications pertinentes pour nos clients afin qu\u2019ils puissent prendre eux-m\u00eames les choses en main. Pour ce faire, nous adoptons une approche multicanale : outils num\u00e9riques, dans les magasins, dans les centres de fitness, et d\u00e9sormais aussi chez le di\u00e9t\u00e9ticien, \u00e0 la pharmacie\u2026 \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Deux \u00ab&nbsp;vraies&nbsp;\u00bb pharmacies inclus<\/h2>\n\n\n\n<p>Par l&rsquo;interm\u00e9diaire des pharmaciens, les utilisateurs de Yoboo peuvent remplir un questionnaire, apr\u00e8s quoi ils re\u00e7oivent un tableau de bord individuel avec six piliers de sant\u00e9 sur lesquels travailler. \u00ab&nbsp;Pour ce faire, nous travaillons avec un r\u00e9seau de professionnels de la sant\u00e9, tels que les pharmaciens, qui peuvent fournir des informations et des conseils plus approfondis \u00e0 l&rsquo;aide du tableau de bord&nbsp;\u00bb, explique Luc Kleynjans, cofondateur de Yoboo. Aujourd&rsquo;hui, 31 pharmacies ind\u00e9pendantes sont li\u00e9es \u00e0 Yoboo, mais elles devraient \u00eatre plus nombreuses \u00e0 l&rsquo;avenir.<\/p>\n\n\n\n<p>La taille de la participation de Colruyt dans Yoboo n&rsquo;est pas communiqu\u00e9e par le groupe. Le communiqu\u00e9 de presse indique seulement que les deux entreprises \u00ab&nbsp;s&rsquo;assi\u00e9ront d\u00e9sormais autour de la table en tant que partenaires \u00e9gaux&nbsp;\u00bb. L&rsquo;acquisition permet \u00e9galement \u00e0 Colruyt de disposer de deux pharmacies physiques et d&rsquo;un centre m\u00e9dical. Il s&rsquo;agit de l&rsquo;Apotheek Noorderlaan \u00e0 Anvers et de Z+ Pharma \u00e0 Zwijndrecht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Colruyt prend une participation dans Yoboo, une plateforme num\u00e9rique de sant\u00e9 destin\u00e9e aux pharmaciens. Le groupe renforce ainsi son pilier sant\u00e9.<\/p>\n","protected":false},"author":5,"featured_media":79054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[141,1260],"topic":[282],"region":[226],"class_list":["post-79086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","company-colruyt-group","company-yoboo","topic-acquisition","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt se lance dans une plateforme de sant\u00e9 pour pharmaciens - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe Colruyt prend une participation dans Yoboo, une plateforme num\u00e9rique de sant\u00e9 destin\u00e9e aux pharmaciens. 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