{"id":79136,"date":"2023-06-06T14:10:52","date_gmt":"2023-06-06T12:10:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79136"},"modified":"2023-06-06T14:10:56","modified_gmt":"2023-06-06T12:10:56","slug":"daldi-a-zeb-comment-les-detaillants-font-face-a-la-guerre-des-talents","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/daldi-a-zeb-comment-les-detaillants-font-face-a-la-guerre-des-talents\/","title":{"rendered":"D’Aldi \u00e0 ZEB : comment les d\u00e9taillants font face \u00e0 la \u00ab\u00a0guerre des talents\u00a0\u00bb"},"content":{"rendered":"\n

Dans un march\u00e9 du travail tendu, les d\u00e9taillants mettent davantage l’accent sur la \u00ab marque employeur \u00bb, le bien-\u00eatre au travail et l’engagement des employ\u00e9s. Besoin d’inspiration ? Les d\u00e9taillants t\u00e9moignent au congr\u00e8s HR & People de RetailDetail.<\/p>\n\n\n\n

Id\u00e9es pr\u00e9con\u00e7ues<\/h2>\n\n\n\n

Comment les d\u00e9taillants guident-ils leurs employ\u00e9s dans l’engrenage num\u00e9rique ? Comment les d\u00e9taillants maintiennent-ils l’engagement des employ\u00e9s \u00e0 un niveau \u00e9lev\u00e9 en p\u00e9riode de turbulences ? Comment se profilent-ils en tant qu’employeurs attractifs sur un march\u00e9 du travail difficile ? Le contenu du congr\u00e8s RetailDetail HR & People, qui se tiendra le 15 juin \u00e0 Anvers, ne pourrait \u00eatre plus actuel. Les principaux d\u00e9taillants seront pr\u00e9sents pour expliquer leur politique en mati\u00e8re de ressources humaines.<\/p>\n\n\n\n

Aldi<\/strong>, par exemple, constate que le grand public a de nombreux pr\u00e9jug\u00e9s sur le travail dans un discounter. Pourtant, l’entreprise obtient d’excellents r\u00e9sultats sur des aspects importants tels que le salaire, la distance entre le domicile et le lieu de travail, l’ambiance de travail et les possibilit\u00e9s de carri\u00e8re. Le fait que le d\u00e9taillant soit connu pour ses prix bas ne signifie donc pas que les salaires sont bas<\/a>, bien au contraire. Joke De Zutter, qui a contribu\u00e9 \u00e0 faire conna\u00eetre le d\u00e9partement des ressources humaines d’Aldi, vous en dira plus \u00e0 ce sujet.<\/p>\n\n\n\n

Des employ\u00e9s en forme<\/h2>\n\n\n\n

Une culture d’entreprise positive est essentielle chez Arvesta<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de la cha\u00eene de magasins de jardinage Aveve<\/strong>. Le programme d’exercice Fit@Arvesta, qui motive les employ\u00e9s \u00e0 investir dans leur sant\u00e9, en est un \u00e9l\u00e9ment remarquable. Comment et pourquoi ? C’est ce que vient nous dire Karin Van Roy, Chief HR Officer.<\/p>\n\n\n\n

Le bien-\u00eatre est la promesse de la marque Holland & Barrett<\/strong>, et il est donc logique de le communiquer non seulement aux consommateurs, mais aussi aux employ\u00e9s, comme nous l’expliquent Lindsey Hop et Lisanne de Langen. Le d\u00e9taillant dispose d\u00e9sormais de sept Health & Happiness Studios, qui offrent aux clients des conseils personnalis\u00e9s sur la vitalit\u00e9, la nutrition et les soins de la peau et des cheveux. Ces consultations requi\u00e8rent \u00e9videmment des connaissances et des comp\u00e9tences suppl\u00e9mentaires de la part du personnel. Un nouveau r\u00f4le a \u00e9t\u00e9 cr\u00e9\u00e9 : celui de coach en sant\u00e9 et bonheur. Il s’agit d’une formation reconnue de coach en sant\u00e9, une professionnalisation forte qui apporte aux employ\u00e9s \u00e0 la fois de la profondeur et de l’ampleur.<\/p>\n\n\n\n

En \u00e9quilibre<\/h2>\n\n\n\n

Beaucoup de choses changent \u00e9galement chez Carrefour <\/strong>Belgique. Apr\u00e8s un processus de transformation qui a dur\u00e9 jusqu’\u00e0 cinq ans, le d\u00e9taillant dispose d’un d\u00e9partement RH sans papier<\/a>. Pourquoi travailler de mani\u00e8re enti\u00e8rement num\u00e9rique ? L’organisation est d\u00e9sormais plus flexible, plus transparente et plus souple. Carole Delava, People Solution & Projects Director, vient nous dire (presque) tout \u00e0 ce sujet.<\/p>\n\n\n\n

Enfin, ZEB<\/strong> ne croit pas \u00e0 l’\u00e9quilibre entre vie professionnelle et vie priv\u00e9e. \u00ab Je peux esp\u00e9rer que vous viviez tout en travaillant<\/a> \u00bb, a d\u00e9clar\u00e9 la directrice g\u00e9n\u00e9rale sortante, Isabelle Samson. \u00ab Les gens donnent une partie de leur vie \u00e0 l’entreprise, mais leur vie d\u00e9passe l’entreprise. En tant qu’entreprise, vous avez donc int\u00e9r\u00eat \u00e0 prendre soin de vos employ\u00e9s. \u00bb Comment ? Elle vous le dira le 15 juin.<\/p>\n\n\n\n

Ce jour-l\u00e0, nous d\u00e9voilerons \u00e9galement en exclusivit\u00e9 une nouvelle application de formation pour le secteur du commerce de d\u00e9tail, que RetailDetail et UQalify lancent sur le march\u00e9 belge. Votre curiosit\u00e9 est suffisamment piqu\u00e9e ?<\/p>\n\n\n\n

\n
Cliquez ici pour d\u00e9couvrir le programme complet et obtenir des tickets pour le RetailDetail HR & People Congress.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un march\u00e9 du travail tendu, les d\u00e9taillants mettent davantage l’accent sur la \u00ab marque employeur \u00bb, le bien-\u00eatre au travail et l’engagement des employ\u00e9s. Besoin d’inspiration ? Les d\u00e9taillants t\u00e9moignent au congr\u00e8s HR & People de RetailDetail. <\/p>\n","protected":false},"author":3,"featured_media":79134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[203,370,87,909,295],"topic":[649,862],"region":[],"class_list":["post-79136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","company-aldi","company-aveve","company-carrefour","company-holland-barrett","company-zeb","topic-ressources-humaines","topic-retaildetail-hr-people-congress"],"acf":[],"yoast_head":"\nD'Aldi \u00e0 ZEB : comment les d\u00e9taillants font face \u00e0 la \u00ab\u00a0guerre des talents\u00a0\u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Dans un march\u00e9 du 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