{"id":7937,"date":"2015-01-13T09:38:00","date_gmt":"2015-01-13T09:38:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/electro-depot-fait-son-entree-en-belgique\/"},"modified":"2015-01-13T09:38:00","modified_gmt":"2015-01-13T09:38:00","slug":"electro-depot-fait-son-entree-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/electro-depot-fait-son-entree-en-belgique\/","title":{"rendered":"Electro D\u00e9p\u00f4t fait son entr\u00e9e en Belgique"},"content":{"rendered":"

\u00ab Le Colruyt de l\u2019\u00e9lectro \u00bb<\/h2>\n

Selon les journaux l\u2019Echo et De Tijd, Electro D\u00e9p\u00f4t aurait jet\u00e9 son d\u00e9volu sur notre pays. L\u2019ann\u00e9e derni\u00e8re le groupe avait d\u00e9j\u00e0 fond\u00e9 une filiale belge \u00e0 Tournai, avec \u00e0 sa t\u00eate J\u00e9r\u00f4me Legrand, ancien responsable d\u2019Electro D\u00e9p\u00f4t dans la r\u00e9gion parisienne. Sa mission : d\u00e9ployer l\u2019enseigne en Belgique. Les premiers points de vente devraient s\u2019installer \u00e0 Courtrai, Awans (Li\u00e8ge) et Quaregnon (Mons).<\/p>\n

Cette cha\u00eene fran\u00e7aise d\u2019\u00e9lectronique a \u00e9t\u00e9 fond\u00e9e en 2003 par Pascal Roche (ex-Auchan) et peut \u00eatre qualifi\u00e9e de \u2018Colruyt de l\u2019\u00e9lectro\u2019 : les magasins d\u2019une surface moyenne de 1.500 \u00e0 2.000 m\u00b2 ressemblent \u00e0 de grands hangars, les produits sont pr\u00e9sent\u00e9s dans leur emballage et expos\u00e9s sur des palettes, et les prix, selon les dires de la cha\u00eene, se situent jusqu\u2019\u00e0 20% en-dessous de ceux de la concurrence.<\/p>\n

\n
Petite s\u0153ur de Decathlon<\/h2>\n

Electro D\u00e9p\u00f4t, tout comme Decahtlon, fait partie de l\u2019empire de la distribution de la famille fran\u00e7aise Mulliez. Rien d\u2019\u00e9tonnant donc \u00e0 ce que Herman Van Beveren, qui a d\u00e9ploy\u00e9 Decathlon dans notre pays, fasse partie du conseil d\u2019administration de la cha\u00eene d\u2019\u00e9lectronique. Parmi les autres enseignes s\u0153urs figurent \u00e9galement le distributeur Auchan, le r\u00e9parateur de voitures Norauto et la cha\u00eene d\u2019am\u00e9nagement int\u00e9rieur Saint Maclou.<\/p>\n

Electro D\u00e9p\u00f4t compte 60 magasins en France, emploie environ 1.350 personnes et a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 570 millions d\u2019euros en 2013.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab Le Colruyt de l\u2019\u00e9lectro \u00bb Selon les journaux l\u2019Echo et De Tijd, Electro D\u00e9p\u00f4t aurait jet\u00e9 son d\u00e9volu sur notre pays. L\u2019ann\u00e9e derni\u00e8re le groupe avait d\u00e9j\u00e0 fond\u00e9 une filiale belge \u00e0 Tournai, avec \u00e0 sa t\u00eate J\u00e9r\u00f4me Legrand, ancien responsable d\u2019Electro D\u00e9p\u00f4t dans la r\u00e9gion parisienne. Sa mission : d\u00e9ployer l\u2019enseigne en Belgique. […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nElectro D\u00e9p\u00f4t fait son entr\u00e9e en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/electro-depot-fait-son-entree-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Electro D\u00e9p\u00f4t fait son entr\u00e9e en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"\u00ab Le Colruyt de l\u2019\u00e9lectro \u00bb Selon les journaux l\u2019Echo et De Tijd, Electro D\u00e9p\u00f4t aurait jet\u00e9 son d\u00e9volu sur notre pays. 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